Taryn Deck
327 Henry St. Apt 2F, Brooklyn,NY
Overview
10
10
years of professional experience
Work History
Senior Strategic Partnerships Manager
Rokt
10.2022 - Current
- Own and direct 12 strategic relationships with senior executives from travel partners (Booking.com, CLEAR, Expedia Group, Avis Budget Group, etc.). Lead design of digital advertising campaigns to drive campaign performance, loyalty engagement and revenue growth.
- Drive advertiser spend (102% YoY) by leveraging Rokt’s proprietary machine learning technology to improve campaign efficiencies up to 55% by generating audience insights and launching A/B testing.
- Lead strategic initiatives to optimize digital experiences within online booking flows to enhance upsells, app downloads, and loyalty sign-ups for premium travel partners.
- Selected by management to lead the company-wide development and adoption of Rokt’s machine learning tool that generates and tests ad copy variants at scale. Multivariate experimentation resulted in 43% to 103% uplift in Conversion Per Impression across highest revenue-generating advertisers.
Senior Campaign Manager
adMarketplace
10.2020 - 10.2022
- Created and implemented digital advertising strategies for 14 clients (The Home Depot, Nike, Etsy, etc.) resulting in combined 45% growth in revenue YoY.
- Optimized client performance, measured by KPI’s such as CPC, ROAS, and CPA by creating and executing media plans across 30+ publishers.
- Managed three direct reports, as well as two paid interns, through onboarding, oversight of day-to-day responsibilities, performance feedback, and career development.
Senior Category Associate, Kitchen Gourmet
Wayfair Inc.
08.2017 - 10.2020
- Led growth and profitability of Wayfair’s several-million-dollar portfolio of premium-branded kitchenware by leading close partnerships with global suppliers such as Le Creuset, Wusthof and J.A. Henckels.
- Reversed declining Cutting Boards product category by implementing new approaches to pricing, marketing, and fulfillment. In ten months, Cutting Boards rose from 7th largest product category within the Kitchen category to 3rd largest.
- Drove 2-year revenue growth of 61% for Cutlery product category through enhanced website content, increased product search placement, and new purchase incentives.
Marketing and Communications Intern
Cognito
06.2016 - 08.2016
Leads Generation and Sales Intern
STEP
12.2015 - 01.2016
Education
Bachelor of Arts - Government
Dartmouth College
Hanover, NH06.2017
Business Bridge Program
Tuck School of Business
Hanover, NHSkills
- Tableau
- Google Analytics
- Excel
- SQL
- Hubspot
- Jira
- Salesforce
INVOLVEMENT
Women Who Rokt
(October 2022 – Current)
Dartmouth College Women's Varsity Lacrosse Team, Division I
(September 2013 – June 2017)
Kappa Delta Epsilon Sorority
(September 2014 – June 2017)
Secret Society, Social Chairman
(September 2015 – June 2017)
Timeline
Senior Strategic Partnerships Manager
Rokt
10.2022 - Current
Senior Campaign Manager
adMarketplace
10.2020 - 10.2022
Senior Category Associate, Kitchen Gourmet
Wayfair Inc.
08.2017 - 10.2020
Marketing and Communications Intern
Cognito
06.2016 - 08.2016
Leads Generation and Sales Intern
STEP
12.2015 - 01.2016
Bachelor of Arts - Government
Dartmouth College
Business Bridge Program
Tuck School of Business