Tarynn Castro
Parker,USA
Summary
Ambitious and result-driven individual, seeking an opportunity to apply my unique skill set. Comprehensive understanding of sales, manufacturing, distribution, and supply chain. Proven history of exceeding sales goals, process-oriented, and analytical with a dynamic client management, issue resolution and relationship-building focus, ready to tackle any challenge.
Overview
12
12
years of professional experience
1
1
Certification
Work History
OEM Account Manager – West Coast
Truma North America
Elkhart
08.2022 - Current
- Developed and executed business plan to penetrate the OEM segment in truck campers and travel trailers gaining significant market share in assigned territory
- Increased Sales 42% in the first year
- Developed and implemented validation strategy for multisystem product adoption using solutions sales approach
- Developed and implemented onboarding plan of the largest OEM customer in North America
- Identified missing sales channels within the company, achieving 125% over goal in sales and product placement
- Worked closely with the Business Development and Technical support to develop new products
- Development of new channel partners in close cooperation with technical support to optimize sales channels to the maximize revenue potential.
Director of Wholesale Distribution
Furrion LLC
Elkhart
02.2021 - Current
- Developed and Implemented sales, marketing, and distribution strategies in complex sales channels
- Increased sales 214% in first year
- Developed target sales strategy and promotions in Wholesale/B2B channel
- Optimized shipping and logistic workflow reducing lead time by 20%
- Developed new customer project management workflow, decreasing labor cost, shrink, and shipping loss
- Developed, and improved critical information optimization strategies to new and existing customers utilizing collaboration between intercompany teams
- Wrote consulting reports analyzing the market to determine product development, launch schedules and marketing support, resulting in diversification in the market
- Consistent and meaningful client relationship development focused on diversification, market needs, supply chain, and profitability
- Nominated as supplier of the year in 2020.
Director of Sales and Operations
MD Spa Shop
Denver
01.2019 - 02.2021
- Created outside Sales Team in the industry of Capital Equipment Sales
- Director, responsible for leading a team of ten in aesthetic laser equipment sales
- Led a cross functional team of seven people to overhaul the company’s sales and training, resulting in 122% increase in YOY sales in 2019
- Developed, deployed, and executed business strategy for US market in capital equipment sales, focusing on new and emerging technologies and identified new technology outside of the United States
- Research and negotiated the exclusive distribution contract of an emerging technology new to the United States.
National RV Division Account Manager
Denver Mattress
Denver
01.2015 - 01.2019
- Internal Promotion with a heavy focus on growth
- Grew account from 3MM to 10MM within the first year
- Maintained 20% YOY growth for the life of the division
- Developed target sales strategy and promotions in both Wholesale/B2B and OEM channels
- Supply chain management domestic & international
- Logistic management and booking
- Strategic sourcing and purchasing for raw material
- R&D for new products
- Inventory Management.
Territory Manger – West
Denver Mattress Hospitality
Portland
01.2012 - 01.2015
- Grew the Hospitality Division of Denver Mattress, focusing on independent chains and boutique resorts
- First 1MM sales in the company
- Exclusive contact negotiation
- Leader of competitor integration team.
Education
Bachelors - Psychology & Sociology
Western State College
Skills
- Logistic and Distribution
- Supply Chain Management
- Recruiting and Retaining and Training Talent
- Sales and Operations
- Account Development
- Client Relationship Management
- Sales Development
- Business Development
- Product Training
- Cross-Functional Collaboration
- Forecasting Abilities
- Strategic Outreach
- Supplier Auditing
- Territory Sales Experience
- Strategic Planning
- Project Management
- Contract Negotiation
Certification
Hot Yoga instructor : Core Power
Accomplishments
- Nominated for vendor of the year 2019
- Presidential Sales Award 2016,2017,2019
References
References available upon request.
Timeline
OEM Account Manager – West Coast
Truma North America
08.2022 - Current
Director of Wholesale Distribution
Furrion LLC
02.2021 - Current
Director of Sales and Operations
MD Spa Shop
01.2019 - 02.2021
National RV Division Account Manager
Denver Mattress
01.2015 - 01.2019
Territory Manger – West
Denver Mattress Hospitality
01.2012 - 01.2015
Bachelors - Psychology & Sociology
Western State College
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