Tashera Pravato
Columbia,SC
Summary
With 15+ years of experience, I am a creative translator proficient in transforming ideas into impactful communication that inspires and engages. My expertise lies in fostering inclusive cultures, driving advocacy, and delivering measurable results. By combining creative vision with data-driven precision, I align messaging and empower teams in dynamic environments.
Overview
9
9
years of professional experience
Work History
Director of EB Research/DEI Consultant
Shaker Recruitment Marketing
01.2022 - Current
- Strategic Leadership in Communication Initiatives: Directed the development and alignment of communication strategies with client needs, enhancing deliverables to support global employer branding initiatives and drive business opportunities.
- Executive Thought Leadership: Partnered with C-suite leaders to provide data-driven insights and strategic recommendations, shaping employer branding and internal communication strategies that improved employee engagement and organizational alignment.
- Business Growth Through DEI Innovation: Co-developed and launched DEI-focused recruitment marketing solutions, aligning with market trends and contributing to a 17% annual revenue increase.
- Internal Rollout and Engagement Strategy: Crafted and executed internal communication strategies focused on employee engagement, ensuring seamless rollout of employer branding initiatives and fostering a cohesive organizational culture.
- Insight-Driven Client Solutions: Led the integration of quantitative and qualitative research findings to inform actionable strategies, ensuring alignment with client objectives and establishing thought leadership in employer brand development.
Senior Internal Communications Manager
Blackbaud
01.2021 - 01.2022
- Streamlined Executive Communication: Partnered with executive leadership to overhaul the delivery of product highlights, designing an optimized document format for monthly reviews. This innovation enhanced information accessibility and reduced departmental leadership meeting time by 23 minutes per week.
- Aligned Communication Strategies with Organizational Goals: Directed the transformation of internal communication strategies for R&D Operations, ensuring alignment with organizational objectives, DEI initiatives, FinTech trends, and learning and development best practices to drive enterprise-wide cohesion.
- Led Enterprise-Wide Communication Campaigns: Conceptualized and executed large-scale internal communication initiatives, increasing awareness and understanding of products and operational priorities across the organization.
Communications & Brand Director
SC National Guard
01.2016 - 01.2022
- Enhanced Employer Brand and Talent Engagement: Designed and executed recruitment campaigns using social media, events, newsletters, and video storytelling to attract top talent, engage candidates, and align hiring efforts with organizational goals.
- Directed Comprehensive Communication and Branding Strategies: Managed internal and external communications for the SC National Guard’s family and community programs, utilizing intranet platforms, newsletters, social media, and video campaigns to increase employee engagement, strengthen stakeholder relationships, and drive cultural change.
- Guided Executive Communications: Collaborated with leadership to plan and deliver impactful messaging through quarterly town halls, executive newsletters, and strategic content development, aligning communications with organizational priorities and amplifying impact.
- Elevated DEI and Recruitment Efforts: Led DEI initiatives as State Special Emphasis Programs Manager, increasing learning completion rates by 52%, advising C-suite leadership, and creating a veteran-focused recruitment pipeline through targeted strategies and participation in national recruitment events.
Education
Bachelor of Arts - Public Relations
University of South Carolina
Columbia, SC01-2025
Skills
- Brand Management
- Problem-solving
- Strategic planning
- Market analysis
- Internal communications
- Analytics reporting
Accomplishments
- Developed Inclusive Ethos Offering: Created and launched an inclusive research offering for clients, resulting in improved client relationships and a measurable boost in revenue.
- Restructured Teams for Efficiency: Led a team restructuring initiative that eliminated redundancies, improved knowledge sharing, and reduced deliverable turnaround time by 20%.
- Strategized Event Brand Engagement: Partnered with industry leaders and influencers to amplify event branding, achieving statewide impact and contributing to a reduction in unemployment rates from 17% to 3% over three years.
- Unified Brand Communication: Overhauled fragmented people communications by unifying internal and external messaging, event branding, and media strategies, amplifying organizational impact.
- Introduced Innovative Research Methodology and Tools: Spearheaded the adoption of a unique research tool and methodology, increasing project and strategy approval rates by 28%, boosting efficiency, enhancing client satisfaction, and driving revenue growth through data-driven communication strategies.
Community Contributions
- Trustus Theater Company Member
- SC National Guard Foundation Volunteer Speaker
- Columbia Opportunity Resource
Timeline
Director of EB Research/DEI Consultant
Shaker Recruitment Marketing
01.2022 - Current
Senior Internal Communications Manager
Blackbaud
01.2021 - 01.2022
Communications & Brand Director
SC National Guard
01.2016 - 01.2022
Bachelor of Arts - Public Relations
University of South Carolina
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