Tashi Cowan
Summary
Self-motivated professional with broad expertise in lead generation, qualification and deal closing. Organized and detail-oriented in scheduling appointments and researching potential clients. Thrives in high-pressure environments and meets challenging sales targets. Outside sales specialist with strength in negotiations, e-commerce and customer service. Excellent interpersonal and time management skills.
Overview
7
7
years of professional experience
1
1
Certification
1
1
Language
Work History
Studio Coordinator
Rae Studios
San Francisco, CA
11.2022 - Current
- Offered customer-facing service, membership enrollment, content strategy, community connections, and marketing growth within a collaborative team
- Increased organic studio membership enrollment by 30% through BANT sales techniques.
- Developed and implemented strategies to increase studio visibility and reach more clients by 20% through organic social media via Instagram.
- Oversaw audio and video recording and mixing for high-quality studio output.
- Implemented marketing strategies to promote studio to potential clients.
Sales Development Representative
GEM
San Francisco
04.2021 - 06.2022
- Managed account executives 200+ accounts in three continents (USA, Europe, and Latin America), ranging from SMB to Mid-Market Accounts and collaborated with business development, data science, and operations teams to improve processes in the organization
- Generated 600K+ in revenue the for company via cold calling, email prospecting, and utilizing video technology to increase the loyal customer base for company product.
- Built and managed accurate sales pipeline to maintain high volume of activity of 250+ cold calls and emails weekly.
- Developed advanced understanding of products and services to react to customer objections, competitive questions, and other FAQs.
- Exceeded monthly quota by 120% in Q3 of 2021 and Q1 of 2022; recognized as a top sales performers by the C-Suite team in 2022.
Digital Marketing Captain
COOP Careers
San Francisco, CA
01.2021 - 12.2022
- Increased COOP's program-to-hire pipeline by 40% within a year and coached 25+ digital marketing students to full-time roles in entry-level digital marketing and sales development
- Lead 50+ part-time workshops on SEM, SEO, Paid Social (Meta Blueprint), Excel, and Data Analytics (Google Analytics,Salesforce) building the digital skill sets of the cohort
- Managed 14 digital marketing and tech sales students per cycle in career development in resume and cover letter workshops, mock interviews and portfolio growth
- Coordinated in-person and online meetings with cohorts to build community bonding to retain professional networking relationships.
- Skilled at working independently and collaboratively in a team environment.
Tech Sales Fellow
SV Academy
San Francisco, CA
11.2020 - 12.2020
- Selected in a program offered to high-potential individuals preparing for an SDR role in SaaS B2B technology
- Rigorously trained (300+ hours) and assessed on sales development skills by instructional coaches EQ: cultivating empathy, growth mindset, coachability, overcoming rejection, time management, and prioritization within SDR workflow
- Developed a consortium of current sales methodologies; qualifying frameworks (e.g BANT); communication across email, social, phone, and video touch points; generating campaigns to SMB, midmarket, and enterprise accounts.
- Collaborated with team to optimize workflow and achieve objectives.
Marketing Team Lead
Google
San Francisco, CA
09.2020 - 11.2020
- Led a team of marketing apprentices to enhance multiple Google Ad campaigns for non-profit SB CASA, by increasing ad quality scores from 67% to 90%
- Directed Google Ad campaigns for SB CASA, with the purpose of increasing click through rate by 10% and conversion rate by 3-7%
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Prepared images and captions within Google Ad campaigns which increased impressions by 1.3K and conversion rate of 6%
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
COOP SPRING PROJECT
KARLA & CO
San Francisco, CA
05.2020 - 07.2020
- Created a client project proposal of recommendations for growth for the e-commerce apparel business into the male consumer market to generate conversion rates of 10% to 15%
- Evaluated client SEO landing page and social media accounts for digital marketing and sales recommendations for increasing profits and web traffic
- Strengthened effective communication and presentation techniques to enhance public speaking and collaboration skills within a team setting
- Analyzed problems and worked with teams to develop solutions.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
Program Enrichment Leader
BACR
San Rafael, CA
06.2016 - 07.2019
- Created a reporting system to track individual students' academic progress; identified areas of improvement, decreasing 10-15% the amount of time for program overview
- Formulated, planned, and led classes of 30+ low-income Latinx middle school students in collaborative STEM courses through interactive activities to promote creativity and diligent work ethic.
- Engineered academic enrichment with conflict resolution and communication skills to strengthen the emotional and intellectual capacities of the students.
- Taught students by selecting, developing, adapting and implementing appropriate instructional methods and techniques.
- Developed individualized lesson plans and modified existing academic curricula to meet special learning needs.
Education
Bachelor of Arts - History and Political Science
San Francisco State University
San Francisco, CA 08.2016 - 05.2019
Skills
Marketing
Project Management
Lead prospecting
SEM strategy development
Certification
Meta Blueprint Certification
Videography, Dance, Performing Arts
I'm passionate about learning about videography and how to film performers properly. I'm a trained dancer with 15+ years of experience in a variety of genres of dance, including my specialties in hip hop, jazz funk, and latin styles. My dream is to enroll in an Business certification with a focus on Entertainment Visual Arts with the goal of owning a business catered to videography, social media management, and virtual business consultancy for small businesses.
Timeline
Meta Blueprint Certification
09-2023
Studio Coordinator
Rae Studios
11.2022 - Current
Sales Development Representative
GEM
04.2021 - 06.2022
Digital Marketing Captain
COOP Careers
01.2021 - 12.2022
Tech Sales Fellow
SV Academy
11.2020 - 12.2020
Marketing Team Lead
Google
09.2020 - 11.2020
COOP SPRING PROJECT
KARLA & CO
05.2020 - 07.2020
Bachelor of Arts - History and Political Science
San Francisco State University
08.2016 - 05.2019
Program Enrichment Leader
BACR
06.2016 - 07.2019