Tashi Cowan
Summary
Self-motivated professional with broad expertise in lead generation, qualification and deal closing. Organized and detail-oriented in scheduling appointments and researching potential clients. Thrives in high-pressure environments and meets challenging sales targets. Outside sales specialist with strength in negotiations, e-commerce and customer service. Excellent interpersonal and time management skills.
Overview
7
7
years of professional experience
1
1
Certification
1
1
Language
Work History
Studio Coordinator
Rae Studios
San Francisco, CA
11.2022 - Current
- Offered customer-facing service, membership enrollment, content strategy, community connections, and marketing growth within a collaborative team
- Increased organic studio membership enrollment by 30% through BANT sales techniques.
- Developed and implemented strategies to increase studio visibility and reach more clients by 20% through organic social media via Instagram.
- Oversaw audio and video recording and mixing for high-quality studio output.
- Implemented marketing strategies to promote studio to potential clients.
Sales Development Representative
GEM
San Francisco
04.2021 - 06.2022
- Managed account executives 200+ accounts in three continents (USA, Europe, and Latin America), ranging from SMB to Mid-Market Accounts and collaborated with business development, data science, and operations teams to improve processes in the organization
- Generated 600K+ in revenue the for company via cold calling, email prospecting, and utilizing video technology to increase the loyal customer base for company product.
- Built and managed accurate sales pipeline to maintain high volume of activity of 250+ cold calls and emails weekly.
- Developed advanced understanding of products and services to react to customer objections, competitive questions, and other FAQs.
- Exceeded monthly quota by 120% in Q3 of 2021 and Q1 of 2022; recognized as a top sales performers by the C-Suite team in 2022.
Digital Marketing Captain
COOP Careers
San Francisco, CA
01.2021 - 12.2022
- Increased COOP's program-to-hire pipeline by 40% within a year and coached 25+ digital marketing students to full-time roles in entry-level digital marketing and sales development
- Lead 50+ part-time workshops on SEM, SEO, Paid Social (Meta Blueprint), Excel, and Data Analytics (Google Analytics,Salesforce) building the digital skill sets of the cohort
- Managed 14 digital marketing and tech sales students per cycle in career development in resume and cover letter workshops, mock interviews and portfolio growth
- Coordinated in-person and online meetings with cohorts to build community bonding to retain professional networking relationships.
- Skilled at working independently and collaboratively in a team environment.
Tech Sales Fellow
SV Academy
San Francisco, CA
11.2020 - 12.2020
- Selected in a program offered to high-potential individuals preparing for an SDR role in SaaS B2B technology
- Rigorously trained (300+ hours) and assessed on sales development skills by instructional coaches EQ: cultivating empathy, growth mindset, coachability, overcoming rejection, time management, and prioritization within SDR workflow
- Developed a consortium of current sales methodologies; qualifying frameworks (e.g BANT); communication across email, social, phone, and video touch points; generating campaigns to SMB, midmarket, and enterprise accounts.
- Collaborated with team to optimize workflow and achieve objectives.
Marketing Team Lead
Google
San Francisco, CA
09.2020 - 11.2020
- Led a team of marketing apprentices to enhance multiple Google Ad campaigns for non-profit SB CASA, by increasing ad quality scores from 67% to 90%
- Directed Google Ad campaigns for SB CASA, with the purpose of increasing click through rate by 10% and conversion rate by 3-7%
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Prepared images and captions within Google Ad campaigns which increased impressions by 1.3K and conversion rate of 6%
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
COOP SPRING PROJECT
KARLA & CO
San Francisco, CA
05.2020 - 07.2020
- Created a client project proposal of recommendations for growth for the e-commerce apparel business into the male consumer market to generate conversion rates of 10% to 15%
- Evaluated client SEO landing page and social media accounts for digital marketing and sales recommendations for increasing profits and web traffic
- Strengthened effective communication and presentation techniques to enhance public speaking and collaboration skills within a team setting
- Analyzed problems and worked with teams to develop solutions.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
Program Enrichment Leader
BACR
San Rafael, CA
06.2016 - 07.2019
- Created a reporting system to track individual students' academic progress; identified areas of improvement, decreasing 10-15% the amount of time for program overview
- Formulated, planned, and led classes of 30+ low-income Latinx middle school students in collaborative STEM courses through interactive activities to promote creativity and diligent work ethic.
- Engineered academic enrichment with conflict resolution and communication skills to strengthen the emotional and intellectual capacities of the students.
- Taught students by selecting, developing, adapting and implementing appropriate instructional methods and techniques.
- Developed individualized lesson plans and modified existing academic curricula to meet special learning needs.
Education
Bachelor of Arts - History and Political Science
San Francisco State University
San Francisco, CA 08.2016 - 2019.05
Skills
Marketing
undefinedCertification
Meta Blueprint Certification
Videography, Dance, Performing Arts
I'm passionate about learning about videography and how to film performers properly. I'm a trained dancer with 15+ years of experience in a variety of genres of dance, including my specialties in hip hop, jazz funk, and latin styles. My dream is to enroll in an Business certification with a focus on Entertainment Visual Arts with the goal of owning a business catered to videography, social media management, and virtual business consultancy for small businesses.
Timeline
Meta Blueprint Certification
09-2023
Studio Coordinator
Rae Studios
11.2022 - Current
Sales Development Representative
GEM
04.2021 - 06.2022
Digital Marketing Captain
COOP Careers
01.2021 - 12.2022
Tech Sales Fellow
SV Academy
11.2020 - 12.2020
Marketing Team Lead
Google
09.2020 - 11.2020
COOP SPRING PROJECT
KARLA & CO
05.2020 - 07.2020
Bachelor of Arts - History and Political Science
San Francisco State University
08.2016 - 2019.05
Program Enrichment Leader
BACR
06.2016 - 07.2019
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