Summary
Overview
Work History
Education
Skills
Timeline
Generic

Natasha McGarry

ORLANDO,FL

Summary

Ambitious professional with Advertising Sales and Media Planning background. Skilled in building relationships, effective communication, meeting/exceeding goals and working under pressure. Adept at multi-tasking and adapting to new situations.

Overview

23
23
years of professional experience

Work History

Outside Sales Account Executive

IHeart Media
12.2023 - Current
  • Continuously refine personal selling approach based on historical data analysis, leading to consistent improvement in close rates over time.
  • Sell wide range of broadcast and digital solutions locally and nationally across multiple categories.
  • Expand market share by identifying growth opportunities and executing targeted marketing campaigns.
  • Implement innovative sales tactics leading to increased revenue generation and market penetration.
  • Utilize CRM software to effectively manage leads, track progress, and maintain organized records of all sales activities.

Legendary Guest Services Representative

Orlando Magic
09.2023 - Current
  • Responsible for working on premium levels of the Kia Center and providing exemplary customer service for guests while addressing challenges and concerns.
  • Collaborate with team members to ensure seamless communication and consistent guest experience.
  • Coordinate with various departments to resolve issues effectively and in a timely manner.
  • Guide new team members, acting as a mentor and resource for questions or concerns.

Assistant Teacher

Weekday School
09.2017 - 05.2023
  • Assisted lead teacher in providing instruction and supervising up to 16 children in safe and active learning environment.
  • Created projects and activities to coincide with learning units.
  • Supported student's physical, mental, and social development using classroom games and activities.
  • Communicated effectively with staff, students and parents while building genuine and impactful relationships.

Account Manager

Time Out New York Kids Magazine
08.2006 - 02.2010
  • Generated 50% of all print revenue for magazine while consistently meeting or exceeding goals by as much as 200%.
  • Handled all national accounts, theater and museums.
  • Managed magazine's largest account - Disney Jr.
  • Stewarded entire sales process including client prospecting, writing proposals, maintenance and renewals.
  • Sold competitive advertising packages including print, online and merchandising products tailored to each client's objectives.

Media Supervisor

Media Kitchen
06.2005 - 07.2006
  • Managed $60+MM CPG brand - Kao (Ban, Biore, Curel, Jergens).
  • Daily contact with Kao Brand Managers to ensure marketing and sales objectives were fulfilled.
  • Presented and consistently sold through multi-million dollar media plans to Kao Media and individual Brand Managers.
  • Supervised and directed team responsible for planning, buying stewardship and optimization of annual campaigns.
  • Integrated strategic planning with buying, creative and media planning teams to achieve total communication planning.
  • Advised client of relevant and emerging media to keep brands abreast of potential opportunities, which included overseeing and writing agency POVs.

Senior Media Planner/Media Planner

Wieden + Kennedy New York
07.2002 - 06.2005
  • Led planning team for key clients including JetBlue ($30MM), Avon-Mark ($6MM) and Nike NY ($3MM).
  • Interacted with senior clients daily to track brand activity.
  • Developed strategic media plans under tight deadlines across radio, television, newspaper, local and national magazines, online and outdoor. Tailored plans throughout year to coincide with market adjustments.
  • Launched new line of young women's cosmetics from ground up.
  • Negotiated, managed and executed multi-faceted merchandising programs with ROI of 50%+.
  • Trained junior level Planners on how to develop planning goals, objectives and strategies.

Education

Bachelor of Science - Communication, Advertising

Florida State University
Tallahassee, FL

Skills

  • Account management
  • Active listening
  • Prospecting new clients
  • Maintaining and growing business
  • Managing multiple tasks
  • Anticipating client needs
  • Clear communication
  • Adaptability
  • Persistence
  • Team player

Timeline

Outside Sales Account Executive

IHeart Media
12.2023 - Current

Legendary Guest Services Representative

Orlando Magic
09.2023 - Current

Assistant Teacher

Weekday School
09.2017 - 05.2023

Account Manager

Time Out New York Kids Magazine
08.2006 - 02.2010

Media Supervisor

Media Kitchen
06.2005 - 07.2006

Senior Media Planner/Media Planner

Wieden + Kennedy New York
07.2002 - 06.2005

Bachelor of Science - Communication, Advertising

Florida State University

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