Tasos Kritikakis
Houston Greek Fest
Houston,TX
20
years of professional experience
Marketing, copywriting, sales, and business development leader with 19+ years of experience translating consumer insights, product value, and business objectives into persuasive messaging and measurable growth. Deep bedding-industry expertise spanning Mattress Firm, Tempur Sealy, and Serta Simmons Bedding, paired with hands-on freelance work in website copy, digital advertising, social media, and brand positioning.
Work History
Field Sales Representative
7 Months- Represent Beautyrest and Serta across major retail partners, translating product technology and competitive differentiation into clear, persuasive sales and customer messaging.
- Deliver product launches, training, and field communications while using associate and customer feedback to sharpen value propositions and objection-handling language.
- Bring direct insight into bedding consumers, competitive positioning, merchandising, and the retail purchase journey.
Founder / Freelance Marketing & Creative
1 Year 7 Months- Develop website copy, brand messaging, digital advertising, social content, campaign concepts, and customer-facing communications for businesses and organizations.
- Translate business objectives into positioning, headlines, calls to action, landing-page narratives, and promotional content designed to drive awareness and response.
- Lead website and brand projects from concept through launch, collaborating with stakeholders on voice, customer journey, creative direction, and conversion.
Advertising & Marketing Volunteer
2 Years 9 Months- Create integrated advertising, promotional, website, and social messaging for a major Houston cultural festival.
- Led a rebranding and website refresh to modernize presentation, strengthen storytelling, and increase audience interest.
Business Development Manager
2 Months- Built targeted Texas prospecting and referral strategies, cultivated HOA board and developer relationships, and generated new-business pipeline.
Market Manager
9 Months- Oversaw approximately $18M in Southwest regional sales; developed distributor growth plans, negotiated builder contracts, and coordinated training and project execution.
Territory Sales Manager
10 Years 7 Months- Managed approximately $3M in sales, profit, and marketing for retail accounts while consistently outperforming budget expectations.
- Developed annual marketing programs, product stories, business plans, and sales strategies that strengthened brand visibility and drove multi-year growth.
- Translated technical product features into compelling consumer benefits and retail training content.
- Tempur Sealy Rep of the Year: 2015, 2020; Circle of Excellence: 2015, 2016.
Business Development Director
11 Months- Led market analysis, client proposals, and growth initiatives that increased new accounts by 600%.
District Sales Manager
1 Year 5 Months- Led district sales strategy, competitive response, talent development, financial performance, and execution across the market.
- Coached area managers and teams while optimizing budget, recruiting, and customer-facing execution.
National Trainer
10 Months- Created and delivered sales and product training, measured adoption and performance, and collaborated with district leaders on market-specific improvement plans.
- Evaluated mattress lineups and merchandising, trained new hires, and helped drive same-store increases across assigned markets.
- Helped increase Jacksonville store average from approximately $75K/month to $110K/month and Birmingham from $35K/month to $100K/month.
Area Sales Manager
1 Year 8 Months- Managed, trained, and coached store teams in sales, product knowledge, operations, merchandising, and marketing execution.
- Named #1 Area Sales Manager in the U.S. in 2010 among 100+ peers.
HR Recruiting Specialist
1 Year 1 Month- Created and executed diverse strategies, recruiting pipelines, and manager training programs designed to improve hiring efficiency and retention.
Store Manager
11 Months- Led store sales, coaching, customer relationships, merchandising, marketing execution, and profitability.
- Top-three Phoenix sales performer; achieved store budget nine consecutive periods and earned promotion to the market’s largest-volume store.
Sales & Management Internship Program
3 Months- Mattress Firm U.S. Sales & Management Intern of the Year; #1 of 24 interns in top-line revenue, average ticket, profit margins, closing percentage, and initial training evaluation scores.
Education
Bachelor of Arts - Communication Studies, Minor in Marketing
Skills
Copywriting & Editing
Brand Voice & Messaging
Campaign Concepts
Website & Landing Page Copy
Digital & Paid Social
Social Media Content
Consumer Insights
Retail Marketing
Product Storytelling
Sales Enablement
Creative Strategy
Training Content
HubSpot
Salesforce
Power BI
RECOGNITION
Tempur Sealy Rep of the Year — 2015, 2020, Circle of Excellence — 2015, 2016, #1 Mattress Firm Area Sales Manager in U.S. — 2010, Mattress Firm U.S. Sales & Management Intern of the Year
POSITIONING
Combines enterprise retail experience with hands-on creative execution. Particularly strong at converting product complexity, customer objections, and business strategy into clear, persuasive messaging across digital, retail, training, and campaign channels.
Timeline
Field Sales Representative
Serta Simmons Bedding, LLC
01.2026 - CurrentRead More
Business Development Manager
Orangebox Enterprises
09.2025 - 11.2025Read More
Founder / Freelance Marketing & Creative
Tasos Studio
01.2025 - CurrentRead More
Market Manager
Whirlpool Corporation
12.2024 - 09.2025Read More
Advertising & Marketing Volunteer
Houston Greek Fest
11.2023 - CurrentRead More
Territory Sales Manager
Tempur Sealy International
05.2014 - 12.2024Read More
Business Development Director
Spectrum Association Management, LLC
06.2013 - 05.2014Read More
District Sales Manager
Mattress Firm, Inc.
12.2011 - 05.2013Read More
National Trainer
Mattress Firm, Inc.
01.2011 - 11.2011Read More
Area Sales Manager
Mattress Firm, Inc.
05.2009 - 01.2011Read More
HR Recruiting Specialist
Mattress Firm, Inc.
04.2008 - 05.2009Read More
Store Manager
Mattress Firm, Inc.
05.2007 - 04.2008Read More
Sales & Management Internship Program
Mattress Firm, Inc.
05.2006 - 08.2006Read More
Stephen F. Austin State University
Bachelor of Arts from Communication Studies, Minor in Marketing
Read More