Tatenda Mudzudzu
Grand Prairie,TX
Summary
Marketing professional with strong expertise in strategic planning, campaign execution, and brand management. Skilled in driving growth through data-driven insights, innovative solutions, and effective communication. Adept at leading collaborative teams and adapting to changing market demands, ensuring impactful results.
Overview
10
10
years of professional experience
Work History
Senior Marketing Manager
Pertinent Eco-Solutions
10.2023 - Current
- Lead brand and growth strategy across a multi-product portfolio, delivering measurable results in national retail expansion, GTM performance and brand differentiation.
- Spearheaded the development and launch of Pertinent's flagship consumer brand, securing placement in over 200+ national and independent retail stores within the first 6 months
- Shaped brand purpose and positioning across all consumer touchpoints (B2B & B2C) to ensure consistency and deepen emotional connections, resulting in a 26% lift in brand recall
- Orchestrated integrated marketing campaigns spanning digital and in-store, - driving a 12% increase in audience engagement and strong retail sell-through
- Conducted research to improve position in competitive landscape and product positioning, driving a 9% increase in click through rates and 5% increase in conversions
- Designed GTM strategies and pricing roadmaps for new products that resulted in accelerating time to shelf and optimizing product portfolio growth
- Oversaw content strategy and trend analysis to inform brand architecture to shape future innovation pipelines
- Conducted category management and product assortment for both B2B and B2C segments based on sales velocity, consumer trends, and retailer feedback leading to an 8% improvement in margin performance in 2 quarters
Brand Marketing Manager
TaxAct
02.2022 - 10.2023
- Directed full-funnel brand strategies across digital, influencer and sports partnerships, enhancing brand visibility, customer acquisition, and retention for a national fintech brand
- Delivered integrated campaigns that drove an 11% YoY lift in brand equity across digital, influencer, and sports marketing channels
- Scaled partnerships with the Dallas Mavericks and Dallas Stars, resulting in a 22% increase in acquisition and a 14% improvement in retention KPIs
- Collaborated cross-functionally to develop and execute annual marketing plans, optimizing key metrics including CPA, ROAS, and customer lifetime value
- Led campaign measurement and performance reporting using insights to inform strategy shifts and increase ROI by 11% YoY
Marketing Manager
Kellogg Garden Products
07.2018 - 02.2022
Digital Marketing Project Lead
Kellogg Garden Products
02.2017 - 07.2018
Marketing Coordinator
Kellogg Garden Products
12.2015 - 02.2017
- Promoted through three roles over 7 years, managing omnichannel marketing for two national CPG brands and leading digital transformation initiatives
- Built KPI-driven marketing programs focused on ROI, achieving a 38% increase in campaign efficiency through clear budget planning, performance tracking, and goal alignment
- Championed the brand voice and drove a 42% increase in engagement by introducing customer-first messaging across web, social and packaging assets
- Developed content strategy and collaborated on development of brand storytelling across key platforms ensuring efficient performance management through product portfolio
- Managed CRM strategy and email tools that supported an 18% lift in retention and a 123% increase in subscriber growth within 12 months
Education
Master of Business Administration -
Western Governors University
Salt Lake City, UT06.2025
Bachelor of Science Business Administration - Marketing
Western Governors University
Salt Lake City, UT10.2020
Skills
- Strategic planning
- Marketing analytics
- Partnership development
- Cross-functional collaboration
- Multi-channel marketing experience
- Brand development
- Interpersonal skills
- Go-to-market strategy development
Timeline
Senior Marketing Manager
Pertinent Eco-Solutions
10.2023 - Current
Brand Marketing Manager
TaxAct
02.2022 - 10.2023
Marketing Manager
Kellogg Garden Products
07.2018 - 02.2022
Digital Marketing Project Lead
Kellogg Garden Products
02.2017 - 07.2018
Marketing Coordinator
Kellogg Garden Products
12.2015 - 02.2017
Bachelor of Science Business Administration - Marketing
Western Governors University
Master of Business Administration -
Western Governors University
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