TATIANA CAMPO
Miami
Summary
Results-oriented Territory and Sales Development Manager with substantial experience in the Beauty industry. Recognized for developing territory business strategies and consistently achieving sales targets, resulting in over $5.0 million in sales. Decisive team leader adept at developing high-performing teams illustrated over twelve years of management performance. Well- versed in driving business growth and motivating teams to exceed high standards of quality customer service.
Overview
16
16
years of professional experience
Work History
Sales and Education Field Executive
Acqua Di Parma
01.2023 - Current
- Oversee sales growth across 48 multi-store locations, achieving annual sales volumes exceeding $4.7 million across San Diego and Las Vegas
- Lead in-store events, sales strategies, team performance, and brand initiatives for major accounts, including Macy’s, Nordstrom, Dillard’s, Ulta, Bloomingdale’s, Sephora, and Origins Free Standing Stores
- Cultivate strong relationships with Store Directors, GMs, and Counter Staff to drive success to the brand
- Lead and inspire a team of 6 selling specialists and 12 freelancers focusing on performance and motivation
- Develop targeted presentations for each account, leveraging Sales and Marketing data to implement effective fragrance brand strategies
- Conduct detailed business management, addressing issues proactively, and developing tailored action plans based on market demands
- Utilize advanced negotiation and retail strategies to enhance brand visibility, improve conversion rates, increase rankings, and outperform competitors
- Organize high-profile events, including social media-driven initiatives and personal appearance of key influencers to boost brand engagement
Territory Manager, Southeast/Mid Atlantic
NEST New York
06.2018 - 02.2021
- Built and maintained strong partnerships with nationwide retailers like Sephora, ULTA, Neiman Marcus, Saks, Nordstrom, and Bloomingdales resulting in 2.5 million YTD +29% and achieving #1 market in 2019
- Facilitated educational training events for launch of new Body Care line at ULTA
- Partnered with brand founder to deliver company vision at numerous public appearances
- Managed business expansion, revenue development and market gains
- Promoted increased productivity through appropriate allocation of resources, inventories, training support and team building materials
- Utilized Shopify and Zendesk to respond to assistance requests from customers and directed individuals through basic troubleshooting tasks
Account Executive
Estée Lauder Companies
04.2012 - 06.2018
- Maximized sales to over $11 million and consistently exceeded sales targets by establishing long-term partnerships with Neiman Marcus, Saks Fifth Ave, Bloomingdales, Nordstrom and Macys
- Hired, trained and continuously developed a team of over 150 employees
- Successfully rolled out a key-day strategy program which resulted in a 10% increase in efficiency
- Developed a daily tracking program which increased associate awareness and lead to increased productivity across the region
- Promoted to Key DMA to drive flagship store and earned 3 top-50 doors performance awards
- Key player in launching Estée Lauder at specific ULTA doors
- Analyzed key demographics and P&L of stores to ensure growth and increase profitability
Department Manager
Estée Lauder
02.2010 - 04.2012
- Ranked first in the department within six months of becoming Department Manager
- Ranked among top 5 in the country for Estée Lauder in the Macy's sales channel by achieving a $3 million counter
Counter Manager
Estée Lauder
03.2009 - 02.2010
- Established strong vendor relationships using dynamic communication and negotiation skills
- Reviewed and analyzed business performance on a daily, weekly, monthly, seasonal and annual basis
- Devised, implemented and managed promotions to enhance store profits and drive customer engagement
- Guided and supported team of 22 Beauty Advisors to consistently achieve team and personal goals
- Increased sales on consistent basis by developing key customer relationships
- Reviewed inventory and sales records, tracked trends and reported on activities to senior management for use in key decision making
Education
Bachelor of Arts - Communication
Saint Thomas University
Miami, FLAssociate of Arts - Fashion Merchandising
Miami International University Of Arts And Design
Miami, FLSkills
- Business Projection and Trend Analysis
- Financial Metrics Management
- Selling Costs
- Receipts
- Strong Communication and Follow-Up Skills
- Brand Development and Training
- Event Planning and Execution
- Vendor Negotiation and Product Selection
- Create schedules that best fit the business
- Manage free standing store
Timeline
Sales and Education Field Executive
Acqua Di Parma
01.2023 - Current
Territory Manager, Southeast/Mid Atlantic
NEST New York
06.2018 - 02.2021
Account Executive
Estée Lauder Companies
04.2012 - 06.2018
Department Manager
Estée Lauder
02.2010 - 04.2012
Counter Manager
Estée Lauder
03.2009 - 02.2010
Associate of Arts - Fashion Merchandising
Miami International University Of Arts And Design
Bachelor of Arts - Communication
Saint Thomas University
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