Tatiana Elsheikh
Miami,FL
Summary
Enthusiastic global marketing and project management professional with 5+ years of experience in diagnostic healthcare industry. Bilingual fluency in French, Spanish and Arabic adept at working with colleagues and customers of all backgrounds. Ability to handle multiple projects simultaneously with a high degree of accuracy. Extremely personable, positive, and energetic with high emotional and social intelligence.
Overview
5
5
years of professional experience
Work History
Associate International Marketing Manager
Quidel
02.2021 - 11.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for product launches, rebranding campaigns and promotions.
- Created and managed social media campaigns to increase brand awareness and maximize online presence.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Used data analytics to track lead generation campaigns and improve quality.
- Oversaw budget allocation and resource utilization to maximize marketing ROI.
- Managed execution and logistics of 10+ international trade shows, internal meetings, sales trainings and virtual events per year.
Project Manager
Quidel
12.2021 - 07.2022
- Managed process for all language and localization aspects related to packaging, software, and marketing sales collateral for 21 brands.
- Coordinated translation activities to ensure that all languages were kept current to approved English master files for software, literature and packaging.
- Served as liaison between distribution partners, translation agency, international product managers and internal resources to improve content, accuracy and speed of translations.
- Supported software team in Graphical User Interface language verifications, creating detailed translation reports via InDesign each time instruments underwent software updates.
- Assisted in maintaining spending within designated budget.
International Marketing Specialist
Quidel
12.2018 - 01.2021
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Worked closely with in-house design team to develop visuals for content.
- Maintained inventory of marketing literature, archive files and sample files.
- Tracked key metrics and developed spreadsheets and data models to inform strategic decisions.
- Managed execution and logistics of 8+ international trade shows, internal meetings, and sales trainings per year.
Education
BBA - Marketing
University of San Diego, School of Business
San Diego05.2018
Skills
- Event Management (Trade Shows, Conferences)
- Digital Marketing (E-mail, Social Media)
- Marketing (Global, Product)
- Microsoft (Excel, PowerPoint)
- Data Analysis (IBM Cognos)
- CRM Software (Salesforce)
- Marketing Research
- Marketing Strategy
- Competitive Analysis
- Project Management
- Advertising Campaigns
- Cross-cultural Communication
Timeline
Project Manager
Quidel
12.2021 - 07.2022
Associate International Marketing Manager
Quidel
02.2021 - 11.2023
International Marketing Specialist
Quidel
12.2018 - 01.2021
BBA - Marketing
University of San Diego, School of Business
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