Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tatiana Fernandez

Seattle,WA

Summary

Visual merchandising professional with track record of leveraging design principles to optimize retail environments. Known for collaborative approach and commitment to achieving high-impact results. Reliable team player adaptable to evolving retail trends. Proficient in space planning, aesthetic judgment, and customer-centric design.

Overview

11
11
years of professional experience

Work History

Visual Merchandising Manager

Zumiez
03.2025 - Current
  • Building seasonal floorset planning strategies for all store locations to enhance brand presentation and increase sales.
  • Lead & developed new tools and programs for store teams to utilize as teaching tools to work through product placement best practices.
  • Collaborate with Buying, Brand Marketing and Store Teams to design merchandising guides, ensuring alignment with product promotions and seasonal campaigns.
  • Analyze customer trends, sales data, and store performance to optimize product placement and improve customer engagement.
  • Provide training and ongoing support to store teams, ensuring visual standards are consistently met.
  • Created and led new processes to streamline outdated systems, improving efficiency and overall cross-department communication.
  • Manage hard launches across multiple departments, ensuring seamless execution and alignment within goals.
  • Collected and analyzed data from hard launches to track sell-through performance and deliver post-launch recaps with insights.

Visual Merchandising Coordinator

Zumiez
02.2023 - 03.2025
  • Assisted in the planning and execution of product displays, ensuring they aligned with brand standards and seasonal promotions.
  • Developed and collaborated with Leadership on floor plans for merchandise layouts, optimizing traffic flow and product visibility.
  • Streamlined fixture setup processes, reducing time spent on labor-intensive tasks while maintaining presentation standards.
  • Coordinated with buying teams to align merchandise selection with targeted visual themes and customer preferences throughout the year.
  • Continuously educated self on emerging fashion trends and retail industry developments, ensuring up-to-date knowledge and application of relevant strategies within the visual merchandising.
  • Project Managed seasonal catalog processes with the buying team.
  • Aided in National event set-ups & planning: Rocktober, planned Vendor Village set-up- worked closely with Vendors & Store Ops leading up to and day of event. 100k: Managed prizing & raffle set-up.

Store Manager

Zumiez
04.2017 - 02.2023
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Led & taught Recruiting, Interviewing and Hiring best practices to store and district team colleagues
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
  • Ranked top 3 in District sales results all years in stores.
  • Led merchandising strategies & district product clinics
  • Managed multiple locations within the Portland area.
  • Zumiez Accomplishments: MMR- GP Graduate & Taught at national and district events, Regional Rookie Manager of the Year, Regional Store Manager of the Year, Promoted 2 Store Managers & 20+ Assistants.

Operations Manager

Charming Charlie
10.2014 - 04.2017
  • Provided prompt support to store management in assisting with store promotions, product tasks and visual merchandising.
  • Ensured store maintenance, cleaning and appearance was up to company standards at all times.
  • ·Maintained store-level compliance with company standards of safety, security, facility maintenance, postings/notifications and other administrative duties.
  • Handled minor customer complaints and issues.

Education

Associate of Arts - Business Management

Portland Community College
Portland, OR

Skills

  • Brand messaging
  • Creative vision
  • Customer experience
  • Visual design
  • Sales analysis
  • Internal communications
  • Teamwork and collaboration
  • Problem-solving
  • Flexible and adaptable
  • Teaching & Leading

Timeline

Visual Merchandising Manager

Zumiez
03.2025 - Current

Visual Merchandising Coordinator

Zumiez
02.2023 - 03.2025

Store Manager

Zumiez
04.2017 - 02.2023

Operations Manager

Charming Charlie
10.2014 - 04.2017

Associate of Arts - Business Management

Portland Community College

Similar Profiles

CREATE PROFILE
Tatiana Fernandez