Tatiana Fernandez
Oakland,NJ
Summary
Customer-centric and brand-driven professional with 10+ years of progressive leadership in account management, brand strategy, product launches, and digital marketing. Experienced in driving cross-functional teams and translating business objectives into measurable results within the consumer health/pharmaceutical sector. Skilled at optimizing campaign performance, enhancing brand equity, and stewarding client relationships to support growth and retention. Now seeking to pivot into a stable, hybrid corporate role in Customer Success, Account Management or Product Launch within a large-brand organization.
Overview
16
16
years of professional experience
Work History
Group Account Supervisor
Propel Health Communications
05.2025 - Current
- Partner with senior marketing leaders at a mid-sized brand (Nuvalent) to develop and execute strategic brand-building initiatives aligned with business goals.
- Lead end-to-end cross-functional projects—strategy, resourcing, execution—ensuring operational excellence and measurable outcomes.
- Oversee marketing operations including planning, resource allocation, and performance tracking to optimize team efficiency and delivery.
- Develop executive-level communications (presentations, reports) to support strategic decision-making.
- Apply data-driven insights and marketing technology tools to enhance brand performance and deliver quantifiable results.
- Foster a culture of accountability, adaptability and innovation; mentor team members and promote continuous improvement.
Account Director
adam&eveDDB
New York, USA
01.2024 - 05.2025
- Managed multiple campaigns for WINREVAIR (Merck) driving revenue growth through strategic recommendations grounded in deep market and client insight.
- Acted as primary liaison between clients and internal teams, ensuring seamless collaboration and delivery of high-impact brand strategies.
- Led the development of brand plans and guided effective implementation across media channels; anticipated risks and proactively resolved issues.
- Built and sustained trusted client relationships, fostering strategic growth and client retention.
- Oversaw full financial management for integrated campaigns, ensuring budgets, timelines, and deliverables aligned with client objectives.
- New York, NY
Account Group Supervisor
Havas Life New York
New York, USA
10.2021 - 12.2023
- Served as brand champion for VENCLEXTA (Genentech/AbbVie), driving strong brand ownership and identifying brand-building opportunities despite market challenges.
- Developed media plan recommendations and proposals in collaboration with sales and business development teams; supported quarterly business reviews and partnership strategies.
- Led campaign kick-offs and performance reviews; provided technical guidance on campaign specifications and proactively resolved conflicts.
- New York, NY
Account Director
21GRAMS
New York, USA
03.2021 - 10.2021
- Led the SOLARIS (AstraZeneca) strategic media-plan partnership, acting as primary vendor contact, developing strategic ideas, and executing integrated campaigns across multiple media channels.
- Managed a $6 M budget portfolio, overseeing timelines, creative development, production and strategy for each campaign.
- Conducted market and competitor research; applied insights to drive breakthrough creative projects and deliver client satisfaction.
- New York, NY
Account Director & Account Supervisor
IPG Health
New York, USA
04.2019 - 03.2021
- Maintained the EPCLUSA (Gilead) websites, CRM programs and social ads targeted at the Hispanic market.
- Audited the Jessica Simpson Campaign in partnership with EUCRISA (Pfizer), streamlining processes and improving client-agency relationships; developed online video and print campaign materials.
- Spearheaded the launch of REYVOW (Eli Lilly) ― developed the digital & social strategy and multi-channel content for branded campaigns.
- Supervised and coached 2 account executives managing a ~$5 M client portfolio; developed budgets and timelines, handled change-orders and strategic planning.
- New York, NY
Account Supervisor & Senior Account Executive
TBWA World Health
New York, USA
06.2016 - 04.2019
- New York, NY
Account Manager
BGB Group
New York, USA
06.2015 - 06.2016
- New York, NY
Communications Specialist
Urban Health Plan
Bronx, USA
01.2014 - 06.2015
- Bronx, NY
Community Events Coordinator
Memorial Sloan Kettering Cancer Center (MSKCC)
New York, USA
03.2010 - 01.2014
- New York, NY
Education
Bachelor of Arts (Dual) - Communication & Sociology
Rutgers University
01.2008
Skills
- Product Launch Strategy & Execution
- Brand Building & Positioning
- Data-Driven Insights & Performance Measurement
- Cross-Functional Leadership & Collaboration
- Strategic Planning & Campaign Development
- Media, Digital & Omnichannel Marketing
- Client Relationship Management & Retention
- Salesforce/CRM/Marketing Tech Savvy
- MS Office Suite
- Salesforce
- SPSS
- Numerator
Timeline
Group Account Supervisor
Propel Health Communications
05.2025 - Current
Account Director
adam&eveDDB
01.2024 - 05.2025
Account Group Supervisor
Havas Life New York
10.2021 - 12.2023
Account Director
21GRAMS
03.2021 - 10.2021
Account Director & Account Supervisor
IPG Health
04.2019 - 03.2021
Account Supervisor & Senior Account Executive
TBWA World Health
06.2016 - 04.2019
Account Manager
BGB Group
06.2015 - 06.2016
Communications Specialist
Urban Health Plan
01.2014 - 06.2015
Community Events Coordinator
Memorial Sloan Kettering Cancer Center (MSKCC)
03.2010 - 01.2014
Bachelor of Arts (Dual) - Communication & Sociology
Rutgers University