Tatiana Gavilanes
Doral,Fl
Summary
Experienced digital marketing professional with 7 years experience in Digital Marketing: programmatic trading, SEM, SEO, social media, and account management. I’ve worked in companies across the US and LATAM and in different industries including but not limited to Car Rentals, FMCG, Airlines, Health, Resorts, and cruise lines. I am very passionate about every aspect of digital marketing, I consider myself to be a highly detail-oriented, disciplined, and experienced team leader who is looking to contribute my skills to
an ambitious organization.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Paid Media Manager
Big Rush Marketing
St Louis
02.2023 - 01.2024
- Programmatic campaigns Management
- Set up, deal creations, optimize, and deliver monthly insights and recommendations to enhance Programmatic campaign performance
- Working across multiple technology platforms including DSPs, Internal BI, Ad servers & Attribution, Brand safety etc.
- Managing Programmatic campaigns, and launch process from start to finish, including strategy recommendation, proactive pacing &, and optimization for different clients.
- Implementing campaign optimizations within the DSPs.
- Oversee campaign optimizations, brand safety, reporting, and budget management for campaign success
- Establish, execute, and measure digital marketing campaigns across paid social, paid search, and display
- PPC Strategy: Develop and execute comprehensive PPC strategies to drive high-quality traffic, increase conversion rates, and achieve business objectives
- Analyze the performance of PPC campaigns and adjust strategies accordingly
- Keep up to date with PPC best practices, keyword research tools, and industry research
- Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis
- Execute A/B tests, collect and analyze data, and identify trends and insights to achieve the highest possible return on investment (ROI) in paid-per-action campaigns
- Monitor budgets and adjust bids to gain better ROI
- Conduct keyword research and analysis to identify high-value keywords and optimize bidding strategies for maximum ROI
- Track KPI to assess performance and pinpoint issues
- Monitored staff performance and addressed issues.
- Analyzed data from Google Analytics, AdWords, and other sources to track performance of campaigns.
- Created and managed budgets for travel, training and teambuilding activities.
- Analyzed business performance data and forecasted business results for upper management.
Paid Media Manager
HLK
St Louis
03.2021 - 02.2023
- Programmatic campaigns management (DSP and inventory management) in DV360 and Basis DSP's for a variety of channels: Audio, Video, CTV, Native and Display
- Creates, executes, and measures programmatic media campaigns
- Reviews campaign results on a regular basis; produce KPI reports and provide insights for future testing
- Analyze the performance of PPC campaigns and adjust strategies accordingly
- Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis
- Works with the media planners account management team to track budgets
- QA test all creative assets making sure they are in line with our specs
- Day-to-day management of clients advertising campaigns
- Managing accounts and key relationships
- Project management
- Executing integrated marketing campaigns
- Digital strategy development & management.
- Trained employees on additional job positions to maintain coverage of roles.
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
Senior Digital Trader
Havas Media
Miami Fl
06.2020 - 03.2021
- Programmatic campaign management (DSP and inventory management) in DV360 and Basis DSP's for a variety of channels: Audio, Video, CTV, Native and Display
- Creates, executes, and measures programmatic media campaigns
- Reviews campaign results on a regular basis; produce KPI reports and provide insights for future testing
- Publisher relationships management
- Managed PPC, Paid Social campaign
- Conduct keyword research and analysis to identify high-value keywords and optimize bidding strategies for maximum ROI
- Monitored performance and KPI's to identifying opportunities for improvement in performance & regularly reporting to management
- Scheduled daily post throughout various social media platforms
- Day-to-day management of client's relationships
- Created and managed GDN and YouTube campaigns for different clients
- Assist the paid media department's approach to media buying and planning
- Track programmatic campaigns performance and optimize pacing
- A/B test.
- Collaborated with analysts to develop models for analyzing potential investments.
- Developed new practices to increase efficient delivery of commodities and product process compliance.
Digital Marketing Manager
HealthCare Inc
Miami
04.2018 - 04.2021
- Billing Management
- Managed PPC budgets, while building & strengthening platform accounts & key relationships
- Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
- Paid social media and SEM Campaign Management
- Conduct keyword research and analysis to identify high-value keywords and optimize bidding strategies for maximum ROI
- Client Presentations
- Monitor budgets and adjust bids to gain better ROI
- Programmatic campaigns management.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Conducted keyword research to identify new opportunities in organic search results.
- Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
Senior Search Specialist
Worldmedia Interactive
Miami Fl
04.2015 - 02.2018
- SEM account lead for high-budgeted clients at Enterprise Rent A Car, Alamo Car Rental, National Car Rental, Resort World Bimini, Elite Island Resort
- Set client benchmarks, KPIs, and expectations on campaign delivery and ROI
- Managed budgets daily to ensure spend is accurate
- Day-to-day management of client's marketing and advertising campaigns using SEM tools
- SEM Strategy Development & Management
- Analyze the performance of PPC campaigns and adjust strategies accordingly
- Social Media Advertising & Strategy
- Social PPC campaigns
- A/B Testing: Implement A/B testing methodologies to optimize ad creatives, landing pages, and other campaign elements
- Conduct keyword research and analysis to identify high-value keywords and optimize bidding strategies for maximum ROI
- Monitoring, analysis, and reporting
- Track KPI to assess performance and pinpoint issues
- Monitor budgets and adjust bids to gain better ROI
- Billing for all vendors and client
- Team Lead (7).
- Participated in ongoing training and compliance activities.
- Coordinated and managed various programs or projects to achieve established objectives.
- Monitored operations and reviewed records and metrics to understand company performance.
- Implemented strategies to take advantage of new opportunities
- Keep up to date with PPC best practices, keyword research tools, and industry research
- Tracked project schedules and encouraged teams to complete tasks on time while staying on budget.
Education
QuickBooks Course -
01.2014
3 years English classes -
MDCC
01.2008
Associate Computer Administration -
Compu Med College
01.2007
Barbara Goleman Senior High -
01.2001
Skills
- English
- Spanish
- Marketing
- Performance Management
- Strategic Planning
- Budget Control
- Team Leadership
- Time Management
- Organizational Skills
- Research
- Microsoft Office
- Microsoft Word
- KPI Management
- Teamwork and Collaboration
- Attention to Detail
Certification
- DV360 Certification
- Optimize Video Campaigns Certification
- Google Ads
- Google Analytics
- The Trade Desk Marketing Foundation
Timeline
Paid Media Manager
Big Rush Marketing
02.2023 - 01.2024
Paid Media Manager
HLK
03.2021 - 02.2023
Senior Digital Trader
Havas Media
06.2020 - 03.2021
Digital Marketing Manager
HealthCare Inc
04.2018 - 04.2021
Senior Search Specialist
Worldmedia Interactive
04.2015 - 02.2018
QuickBooks Course -
3 years English classes -
MDCC
Associate Computer Administration -
Compu Med College
Barbara Goleman Senior High -
- DV360 Certification
- Optimize Video Campaigns Certification
- Google Ads
- Google Analytics
- The Trade Desk Marketing Foundation
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