Tatiana PRESSNER
VISUAL DESIGNER | MOTION GRAPHICS & 3D | CREATIVE STRATEGY
Tampa,Florida
Summary
Creative professional with strong visual design foundation, delivering impactful results through innovative solutions. Skilled in graphic design, typography, and user experience, effectively translating client visions into compelling visuals. Proven ability to collaborate in fast-paced environments and manage multiple projects while meeting deadlines.
Overview
16
16
years of professional experience
Work History
Senior Graphic Designer
FLUENT Cannabis
08.2023 - 04.2025
- Designed branding materials, enhancing visual identity across platforms.
- Collaborated with marketing on graphics for product launches.
- Created packaging designs aligning with brand guidelines and consumer preferences.
- Utilized Adobe Creative Suite, Figma, and 3D tools for high-quality visuals.
- Developed motion graphics for digital campaigns, boosting storytelling and awareness.
- Worked with teams to create concepts and execute projects under tight deadlines.
- Conducted campaigns for five cannabis product lines, ensuring consistent branding.
- Led design team in workshops and feedback implementation, improving project delivery.
Senior Graphic Designer -Motion Graphic Designer
Truelive
07.2021 - 07.2023
- Delivered design direction for 10+ product launches using Illustrator and Acrobat, collaborating with teams to ensure brand consistency and boosting pre-launch by 15%.
- Launched targeted marketing campaigns for Trulieve’s Loveli brand, achieving a 25% increase in conversion rates and enhancing customer lifetime value.
- Transformed complex product data into engaging infographics for 30+ presentations, improving clarity of technical specifications and gaining recognition from leadership.
- Standardized brand guidelines across 50+ retail locations in FL, PA, TX, and CA, ensuring visual consistency that led to positive feedback and expanded brand image.
- Conceptualized ‘Wellness Wednesday” campaign, increasing weekly social media engagement by 25%, becoming a top-performer in the Florida division.
- Designed compelling marketing materials to enhance brand presence in the cannabis industry.
Graphic Designer / Marketing Asst.
Beghelli USA - MEX
05.2019 - 07.2021
- Created 20+ infographics and PowerPoint presentations on product details; featured in webinars, boosting audience engagement by 40% and quote requests by 30%.
- Produced 50+ marketing materials, including brochures and banners using InDesign and Photoshop, enhancing brand visibility in top campaigns.
- Designed visual assets for marketing efforts, strengthening brand recognition and engagement.
- Collaborated with teams to develop design strategies aligned with company objectives.
- Incorporated stakeholder feedback to improve designs, raising project approval rates.
- Conceptualized designs for print materials and signage.
Graphic Designer
Key International
01.2019 - 04.2021
- Designed engaging visual content for digital and print media, enhancing brand visibility and customer engagement.
- Collaborated with cross-functional teams to develop cohesive marketing campaigns that aligned with strategic objectives.
- Created wireframes and prototypes, streamlining design processes and improving user experience across platforms.
- Mentored junior designers, providing guidance on design principles and software tools to enhance team productivity.
Freelancer
Ford, Royal Caribbean, MSC Cruises, and Others.
12.2017 - 01.2019
- Developed tailored solutions for diverse client needs, enhancing service delivery and customer satisfaction.
- Conducted thorough market research to inform project strategies and optimize client outcomes.
- Collaborated with cross-functional teams to streamline processes and improve project efficiency.
- Mentored junior freelancers, fostering skill development and enhancing team performance.
Education
Graphic And Digital Design
Art Institute of Fort Lauderdale
Fort Lauderdale, FL12-2009
Skills
- UI and UX design
- Email marketing design
- Print design
- Teamwork and collaboration
- Problem-solving
- Decision-making
- Digital graphics
- Layout design
- Creative direction
- Mobile app design
- Design strategy
- Analytical thinking
- Goal setting
- 3D design expertise
- Expert adobe suite
- Visual storytelling
- Presentation design
- Brand identity design
- Wireframing and prototyping
- Bilingual
- Proficient in Microsoft Outlook on PC and Mac
- Adobe after effects
- Motion graphics
- Storyboarding
- Social media design
- Design thinking
- Infographics design
- Video editing
Creative Director Certification
- Creative & Conceptual Thinking
- Leadership & Team Management
- Communication
- Project Management
- Branding & Marketing
- Design Principles & Trends
- Business Acumen
- Adaptability & Problem-Solving
- Attention to Detail
- Art Direction
- Concept Development
- Brand Development
- Strategic Thinking
- Storytelling
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Senior Graphic Designer
FLUENT Cannabis
08.2023 - 04.2025
Senior Graphic Designer -Motion Graphic Designer
Truelive
07.2021 - 07.2023
Graphic Designer / Marketing Asst.
Beghelli USA - MEX
05.2019 - 07.2021
Graphic Designer
Key International
01.2019 - 04.2021
Freelancer
Ford, Royal Caribbean, MSC Cruises, and Others.
12.2017 - 01.2019
Graphic And Digital Design
Art Institute of Fort Lauderdale
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