Summary
Overview
Work History
Education
Skills
Certification
Tools
Languages
Timeline
Generic
Tatiana Rincón Carvajal

Tatiana Rincón Carvajal

Southern Pines,NC

Summary

¡Hola! I’m a strategic, user-centered Product Designer with over 10 years of experience creating impactful, research-driven solutions that balance user needs and business goals. I’ve worked with startups and major U.S. companies across industries like hospitality (Great Wolf Lodge), healthcare (ChartWise), and fintech (Morningstar), fostering a collaborative and creative environment, actively listening, asking insightful questions, ensuring alignment, and high-quality results in every project.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Product Designer (UX/UI) | Branding

Freelance
North Carolina, United States
09.2024 - Current
  • Led the design of digital products at Chartwise, including web, desktop, mobile apps, and branding. Worked with a cross-functional team to build an AI-powered mental health platform, to be launched in 2025.
  • Led the redesign of the Thrive Pet Healthcare website's key sections, "Find a Location," and "Clinic Profile," allowing users to easily locate veterinary clinics and better understand their services and hours.
  • Collaborated with Broomsedge Golf Club co-founders on creating a brand that has received rave reviews from the golf industry, and is projected to generate over $1M in merchandise sales within its first year.

Senior UX/UI Designer

Zemoga, Inc. (Now Formula.Monks)
Bogotá, Colombia
04.2016 - 09.2024
  • Led, onboarded, and mentored a team of five UI/UX designers.
  • Led and designed multiple projects from concept to launch, while maintaining attention to detail and balancing user needs, and GWL’s business goals.
  • Worked intimately with Great Wolf Lodge (GWL) product, development, ancillary revenue, content, and brand stakeholders.
  • Applied user-centered design principles, integrating UX research insights to create experiences that boosted user engagement and sales (+12%) of GWL's products and services.
  • Established and implemented GWL's design system, improving consistency, collaboration, and efficiency across different teams, including design, development, and brand.
  • Conducted usability testing and user interviews to validate design iterations, and gather insights to inform design decisions.
  • Facilitated design critiques, workshops, and scrum ceremonies with the design team and stakeholders, such as stand-ups and retrospectives.
  • Contributed to GWL’s product vision by suggesting improvements or new feature ideas based on UX research and customer feedback.
  • Pioneered efforts to expand Zemoga's collaboration with GWL, including a Discovery program to define the vision for a new subscription model, and an OTT app to enhance GWL's in-room experience.
  • Co-created the Morningstar Plan Advantage (MPA), a product showcased to major clients, including Morgan Stanley, Merrill Lynch, and Wells Fargo.
  • Delivered user flows, wireframes, mock-ups, and interactive prototypes for implementation.

Project Manager

Netbangers
Bogotá, Colombia
02.2014 - 06.2015
  • Focused on strategy, resource allocation, planning, and team management.
  • Supervised multiple projects, ensuring successful execution and delivery.
  • Communicated effectively with stakeholders to ensure project goals are met on time and within budget.

Web Designer

Netbangers
Bogotá, Colombia
04.2012 - 02.2014
  • Designed digital products and experiences, including websites, mobile apps, landing pages, email campaigns, and social media assets for well-known brands in Colombia, like Pastas Doria, Alpina, and Noel.
  • Collaborated with the UI development team to ensure seamless integration of design elements.
  • Developed wireframes and user flows for web applications.

Education

MA - Design Management

Jorge Tadeo Lozano University
Bogotá, COL
06.2013

BA - Graphic Design

Jorge Tadeo Lozano University
Bogotá, COL
11.2009

Skills

  • Product design
  • UX/UI design
  • User research
  • Usability testing
  • Wireframing and prototyping
  • Responsive design
  • Design Systems
  • Information architecture
  • Branding and identity
  • Graphic design
  • Creativity
  • Leadership
  • Strategic Thinking
  • Problem Solving
  • Design thinking
  • Bilingual

Certification

  • Becoming A UX Strategist, Nielsen Norman Group, Online, 10/01/22
  • Designing for Emotion Masterclass, CraftHub, Online, 04/01/21
  • Generating Big Ideas with Design Thinking, Nielsen Norman Group, Online, 07/01/21
  • Design Thinking: The Beginner's Guide, The Interaction Design Foundation, Online, 08/01/20
  • User Experience Design Bootcamp, General Assembly, Chicago, U.S., 08/01/19
  • English Course - Academic Year, EF Education First, San Francisco, U.S., 06/01/15

Tools

Figma, Sketch, Zeplin, Notion, Miro, Useberry, Contentsquare, Adobe Illustrator, Adobe Photoshop, Jira, Azure, Monday.

Languages

English
Full Professional
Spanish
Native/ Bilingual

Timeline

Product Designer (UX/UI) | Branding

Freelance
09.2024 - Current

Senior UX/UI Designer

Zemoga, Inc. (Now Formula.Monks)
04.2016 - 09.2024

Project Manager

Netbangers
02.2014 - 06.2015

Web Designer

Netbangers
04.2012 - 02.2014

MA - Design Management

Jorge Tadeo Lozano University

BA - Graphic Design

Jorge Tadeo Lozano University

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Tatiana Rincón Carvajal