Tatiana Rolfson
Lake Buena Vista
Summary
Dynamic Senior Sales Executive with a proven track record at WDW Swan and Dolphin Resort, excelling in contract negotiation and revenue generation. Achieved over $5 million in group room revenue while fostering strong customer relationships. Recognized for service excellence and strategic sales, driving loyalty and repeat business in a competitive market.
Overview
21
21
years of professional experience
Work History
SENIOR SALES EXECUTIVE
WDW SWAN AND DOLPHIN RESORT
Lake Buena Vista
10.2021 - Current
- Achieve Group revenue goals by responding to incoming group opportunities within the 100-300 peak room parameters (from Oct, 2021 – Dec, 2023) and then 301-700 peak room parameters, West Coast market (from Jan, 2024 – current).
- Use negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Identify guest issues that arise as a result of the sales process with a group and determine how to best work with leadership and customer to solve these challenges and/or develop alternative solutions.
- Deliver service excellence throughout each experience driving Customer loyalty collaborating with Event Management and Operations team.
- Build relationships with existing and new customers to secure future bookings.
- Attend pre-planning meetings to understand group needs, reconnect with customer and obtain feedback for rebooking opportunities.
- Conduct site inspections.
- Partner with above property sellers to achieve property and individual revenue goals.
- Identify In-Market opportunities to connect with customers in person, build relationships and uncover future business for the hotel.
- Golden Circle Bronze Level Achievement in Q3 2023
- Golden Circle Silver Level Achievement in Q3 2024.
- Golden Circle Bronze Level Achievement Q2 2025.
- Hotel Leadership Award Recipient in Q2 2025.
- In 2025 YTD through November Generated $5,337,325 in Group Room Revenue with Individual goal of $5,498,498.
SENIOR EVENT MANAGER
WDW SWAN AND DOLPHIN RESORT
Lake Buena Vista
07.2013 - 10.2021
- Gather all important customer data in order to plan all Food and Beverage events hosted by the group accordingly.
- Achieve Food and Beverage revenue goals by up-selling products and services based on market trends and customer needs.
- Identify operational challenges associated with a group and determine how to best work with the hotel staff and customer to solve these challenges and/or develop alternative solutions.
- Deliver service excellence throughout each experience driving customer loyalty.
- Build relationships with operations team from various departments within the hotel and vendors to assure a successful event to our customers.
- Oversee events progress collaborating with other employees to ensure accuracy.
- In 2018 Generated $6,334,000 in Food and Beverage Revenue with Individual $162.52 RPGRN vs Team $159.74 RPGRN.
- In 2019 Generated $6,292,000 in Food and Beverage Revenue with Individual $185.56 RPGRN vs Team $174.91 RPGRN.
- Leadership Award Recipient in Q4 2017 & Q1 2021.
GENERAL MANAGER
IL Mulino New York Trattoria
05.2010 - 07.2013
- Fine Dining Restaurant
GENERAL MANAGER
Cabana Bar and Beach Club & Splash
03.2008 - 05.2010
- Casual Pool Restaurants
GENERAL MANAGER
Fresh Mediterranean Market
12.2007 - 03.2008
- Casual Breakfast & Lunch Restaurant
ASSISTANT MANAGER
IL Mulino New York Trattoria
12.2006 - 12.2007
- Fine Dining Restaurant – OPENING TEAM
SUPERVISOR
Fountain & Picabu
04.2006 - 12.2006
- Casual & Quick Service Restaurants
LEAD HOSTESS
Todd English BlueZoo
01.2005 - 04.2006
- Fine Dining Restaurant
Education
Certified Sommelier, Level 1 -
01.2007
Starwood Associate Development Program -
WDW Swan and Dolphin Resort
01.2006
Bachelor of Tourism - Tourism & Hospitality
PUC-Campinas
Campinas, Brazil01.2001
Skills
- Contract negotiation
- Revenue generation
- Customer relationship management
- Market analysis
- Event planning
- Strategic sales
References
Made available upon request.
Accomplishments
Hotel Leadership Award Recipient in Q2 2025.
Timeline
SENIOR SALES EXECUTIVE
WDW SWAN AND DOLPHIN RESORT
10.2021 - Current
SENIOR EVENT MANAGER
WDW SWAN AND DOLPHIN RESORT
07.2013 - 10.2021
GENERAL MANAGER
IL Mulino New York Trattoria
05.2010 - 07.2013
GENERAL MANAGER
Cabana Bar and Beach Club & Splash
03.2008 - 05.2010
GENERAL MANAGER
Fresh Mediterranean Market
12.2007 - 03.2008
ASSISTANT MANAGER
IL Mulino New York Trattoria
12.2006 - 12.2007
SUPERVISOR
Fountain & Picabu
04.2006 - 12.2006
LEAD HOSTESS
Todd English BlueZoo
01.2005 - 04.2006
Certified Sommelier, Level 1 -
Starwood Associate Development Program -
WDW Swan and Dolphin Resort
Bachelor of Tourism - Tourism & Hospitality
PUC-Campinas