TATIANA SAFFOURI
Sterling,VA
Summary
Innovated and data-driven marketing manager with a proven track record in managing multiple projects, programs, and events. Is ready to join a team of humble and empathetic individuals that tackle projects through open communication, and clear direction, while still having fun along the way.
Overview
9
9
years of professional experience
Work History
Partner Marketing Manager
AuditBoard
01.2023 - Current
- Manage 8-10 annual regional events, conferences, and speaking engagements annually
- Including budget, planning, promotions, execution, and post-event steps
- Project managed and implemented partner marketing programs that resulted in generating 4000+ leads in the 1H
- Created and implemented partner marketing KPIs, playbooks, and SOPs
- Manage and generated $300k in sponsorships for our user conference.
Marketing Manager – Partner Programs
Alarm.com
10.2020 - 01.2023
- Manage 3-5 new cross-team marketing projects and processes while maintaining existing ones
- Increase YOY lead revenue by 62% in 2022 by managing the revamp of our partner programs
- Deployed marketing campaigns in 22+ countries and grew reach by 33% in 2021 through localization efforts
- Increase email customer reach by 22% and in-app by 16% through innovative digital marketing campaigns
- Won industry awards for the best lead program and runner-up for best recurring monthly revenue campaigns.
Partner Marketing Sr. Associate
Alarm.com
09.2019 - 10.2020
- Increased partner enrollment for our partner reward program by 26% in 2021 through implementing successful outbound marketing events initiatives and events
- Reduced overall partner marketing spend by 10% through implementing a formalized budget for co-advertising events, and marketing portal while also maintaining and continuously reviewing inefficiencies in our budgets
- Was promoted after 1 year by being a leader, innovator, and trailblazer.
Neuroscience Account Manager
Otsuka Pharmaceuticals
12.2017 - 09.2019
- Executed regional marketing trainings of promotional material and elected regional marketing lead
- Ranked 4th in the region by developing an ingenious business plan and analyzing competitors’ data.
Storage Specialist
Hewlett Packard Enterprises
06.2016 - 12.2017
- Reached 136% of quota and closed over 3 million dollars by executing multiple innovative inside sales campaigns
- Responsible for developing training resources and presentations for over 300+ sales reps
- The Ergonomic Group “Specialist of the Quarter” Award for Q1, Q2, and Q3.
Customer Manager Sr Associate
PepsiCo
06.2015 - 06.2016
- Ranked #2 out of 18 field marketing reps and had the #1 growing category throughout the Midwest region
- Implemented projects to help maximize local market branding and growth against the competitors
Education
Bachelor of Science – Marketing Management -
Purdue University
05.2015
Skills
- Project Management
- Program Management
- Strategic Planning
- Event Planning
- Email Marketing
- Campaign Management
- Budget Management
Timeline
Partner Marketing Manager
AuditBoard
01.2023 - Current
Marketing Manager – Partner Programs
Alarm.com
10.2020 - 01.2023
Partner Marketing Sr. Associate
Alarm.com
09.2019 - 10.2020
Neuroscience Account Manager
Otsuka Pharmaceuticals
12.2017 - 09.2019
Storage Specialist
Hewlett Packard Enterprises
06.2016 - 12.2017
Customer Manager Sr Associate
PepsiCo
06.2015 - 06.2016
Bachelor of Science – Marketing Management -
Purdue University