Summary
Overview
Work History
Education
Skills
Timeline
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Tatianna Johnson

Summary

Results-driven marketing professional with a strong track record in analyzing industry trends and product adoption to enhance profitability and campaign effectiveness. Proficient in identifying inefficiencies and implementing strategic marketing initiatives that foster growth and customer retention. Expertise in ROI analysis, market research, SEO, campaign execution, and e-commerce optimization.

Overview

7
7
years of professional experience

Work History

Head of Marketing & Marketing Consultant

J & J Neutrals
03.2025 - Current
  • Serve as the sole lead for all marketing and operations functions, managing digital strategy, execution, and performance for the brand.
  • Built and maintained the company’s website with a focus on mobile-first design and seamless user experience.
  • Developed comprehensive SEO strategies—including keyword research, technical audits, and content optimization—to drive organic traffic and improve search visibility.
  • Used tools including Google Search Console and Google Analytics to monitor site health, track performance, and uncover actionable insights.
  • Optimized blog and product content to rank for target keywords, increase engagement, and support the overall digital funnel.
  • Stayed current on algorithm updates, search trends, and best practices, proactively adjusting strategy to maintain and improve rankings.
  • Integrated SEO strategy across social media, email marketing, and paid channels to ensure cohesive messaging and maximize impact.
  • Oversaw daily business operations including vendor communication, marketing calendar management, and customer experience improvements.

Marketing Coordinator & Strategy Analyst

BEAUTYBIO
01.2021 - 01.2025
  • Completed 50 competitor evaluation projects researching pricing, sales history, and marketing methods to help drive new product development internally and maintain industry standards throughout the omni-channel.
  • Managed over $100k in assets for newly acquired partnerships to meet projected ROIs for each campaign.
  • Lead campaign initiatives with major TV platforms and LinkBy media collabs resulting in over $500k in annual sales and a continuous partnership.
  • Championed brand vision, mission, and voice across all channels including major media companies collaborating with cross-functional teams to develop ongoing strategies and nurture opportunities for potential partnerships.
  • Drove sales and identified solutions aligned with goals based on insights gleaned from UTM tracking, market trend research and competitive intelligence.
  • Implemented and oversaw project management tools to support marketing projects and programs.
  • Managed and tracked survey feedback and other KPIs, resulting in enhanced customer engagement strategies, growth, and retention.
  • Prepared detailed reports to evaluate campaigns, track usage and overall customer satisfaction while proactively recommending initiatives to improve ROI.
  • Forecasted all financials for opportunities and partnerships to meet the brand strategy goals projected for each quarter.
  • Helped guide brand strategy through use of marketing automation, A/B testing and analytical tools/platforms.

Business Analyst

SITS (SECURE INFO-TECH SOLUTIONS)
01.2020 - 01.2021
  • Collaborated with the Product owner to write proper User stories, refine the product backlog, and ensure all prioritized items met the Definition of Ready (DOR) for upcoming sprints.
  • Conducted requirements analysis and verification, ensuring that requirement statements are complete, consistent, traceable, feasible, unambiguous, and testable.
  • Partnered with SCRUM team to ensure all metrics are properly tracked on JIRA and scheduled training sessions to provide hands-on experience with JIRA.
  • Facilitated Scrum Ceremonies: sprint planning meetings, daily stand-up meetings, sprint demos, and sprint retrospective meetings.
  • Evaluated software requirement specifications and software design specifications for new, enhanced, and retired applications.
  • Interacted with business owners, SMEs, and management team to identify the scope of the project and to prepare a business requirement document, use cases, user stories, and activity diagrams to further develop technical requirements and/or functional specifications.
  • Facilitated and managed meeting sessions with cross-functional stakeholders including business system owners, development team, testing team, and process control team.
  • Verified artifact compliance with corporate SDLC policies and guidelines.
  • Generated UML documentation by developing written use cases, use cases diagrams, activity diagrams, and sequence diagrams to define system functionalities as per business requirements.

Client Care and Marketing Specialist

TEXAN WEALTH MANAGEMENT
01.2019 - 01.2020
  • Developing brand awareness and managing creative assets through social media platforms - (Twitter, YouTube, Facebook, Instagram, & LinkedIn).
  • Email marketing to promote events and opportunities to consumer base.
  • Assisting in wealth management and financial planning of over 40 million in revenue through investment and insurance channels.
  • Maintaining quality assurance through financial literacy and compliance in FINRA monitored environment supporting over 200 high-profile clients.
  • Managing projects and associated budgets for campaigns geared to create new business.
  • Researching over 15 insurance channels to find best plans customized for current and prospective clients.
  • Evaluating ROI channels to develop comprehensive marketing plans.

Education

BBA - MARKETING

University of North Texas
Denton, TX
08.2020

Skills

  • Market research and analysis
  • Email marketing
  • Digital marketing
  • Project management
  • Performance tracking
  • Marketing automation
  • SEO strategy
  • Forecasting
  • CRM systems
  • A/B testing
  • KPI monitoring
  • Google Analytics
  • Google Search Console
  • Competitive analysis
  • Data analysis
  • Website optimization

Timeline

Head of Marketing & Marketing Consultant

J & J Neutrals
03.2025 - Current

Marketing Coordinator & Strategy Analyst

BEAUTYBIO
01.2021 - 01.2025

Business Analyst

SITS (SECURE INFO-TECH SOLUTIONS)
01.2020 - 01.2021

Client Care and Marketing Specialist

TEXAN WEALTH MANAGEMENT
01.2019 - 01.2020

BBA - MARKETING

University of North Texas

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