Tatyana Jackman
Atlanta,GA
Summary
Dynamic brand and communications strategist with 5+ years of experience creating purpose-driven content and leading integrated campaigns that elevate brand visibility and audience connection. Proven track record driving engagement, retention, and awareness for top brands including Stitch Fix, Amazon, and AARP. Skilled at turning complex business goals into clear, compelling narratives across digital and traditional channels. Known for cross-functional collaboration, creative storytelling, and delivering measurable results in fast-paced environments.
Overview
5
5
years of professional experience
Work History
PR Specialist
Stitch Fix
01.2023 - 07.2025
- Partnered with marketing and communications teams to develop customer-facing content across email, social media, and newsletters.
- Created messaging aligned with Stitch Fix’s inclusive brand voice, reinforcing purpose-driven storytelling.
- Supported campaign development to enhance brand affinity and drive a 45% increase in client retention.
Senior Stylist
Stitch Fix
06.2022 - 07.2025
- Acted as a brand ambassador, translating messaging into tailored styling recommendations.
- Supported experimentation with retention strategies and customer feedback loops.
- Designed sales initiatives to enhance sales performance, recognize team member achievements, and increase revenues.
Public Relations Consultant
AARP
01.2023 - 05.2023
- Created internal communications and social content, increasing audience engagement by 20%.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Managed logistics and messaging for events and campaigns across departments.
Public Relations Consultant
Lowe's
08.2022 - 12.2022
- Drafted press releases, managed media outreach, and coordinated brand visibility campaigns.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
Social Media Strategist
Amazon
04.2020 - 01.2021
- Developed and launched multi-platform social campaigns to support key product rollouts and brand positioning.
- Partnered with creative, PR, and product teams to ensure alignment across brand touchpoints.
- Monitored performance analytics to optimize content, resulting in a 25% engagement lift.
Education
Bachelor of Arts - Political Science
Spelman College
Skills
- Strategic Campaign Planning
- Social Media Strategy & Content Development
- Media Relations & Outreach
- Internal Communications
- Crisis Communication
- Event Planning & Execution
- Client Relationship Management
- Impactful Storytelling & Brand Messaging
- Analytics & Reporting
- Creativity & Cross-Functional Collaboration
Timeline
PR Specialist
Stitch Fix
01.2023 - 07.2025
Public Relations Consultant
AARP
01.2023 - 05.2023
Public Relations Consultant
Lowe's
08.2022 - 12.2022
Senior Stylist
Stitch Fix
06.2022 - 07.2025
Social Media Strategist
Amazon
04.2020 - 01.2021
Bachelor of Arts - Political Science
Spelman College
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