Tatyana K Nelson
Houston,USA
Summary
Founder of Uncoated Marketing, where I’ve built growth systems that turn creative ideas into measurable revenue. I lead with data, negotiate with intent, and know how to scale brands without losing their edge. I’ve guided multimillion-dollar deals, led cross-functional teams through complex launches, and helped secure a $150M investment for ULTA’s digital expansion. My work sits at the intersection of strategy, storytelling, and performance, where brand vision meets bottom line.
Overview
13
13
years of professional experience
1
1
Certification
Work History
BRAND SPECIALIST AND FOUNDER
Uncoated Marketing
Houston, TX
01.2022 - Current
- Developed and executed 10 marketing projects each year, focusing on brand amplification and online growth.
- Developed brand strategies to enhance market presence and customer engagement.
- Collaborated with cross-functional teams to launch marketing campaigns and initiatives.
- Utilized in-depth market analysis to tailor campaigns for specific target audiences.
- Led brand and website development initiatives from conception to completion, prioritizing user experience.
- Directed content creation efforts to optimize lead generation across various business sectors.
DIRECTOR OF DIGITAL STRATEGIES
Gallant Culture
Houston, TX
01.2016 - 01.2022
- Prioritized website content, social media, SEO, and paid advertising to enhance digital strategies.
- Regularly evaluated campaign performance metrics to refine strategies for optimal results.
- Oversaw client relationships and project timelines, ensuring timely delivery of digital marketing solutions.
- Fostered collaboration with clients to understand unique needs and develop customized branding strategies.
- Conducted performance reviews and analysis to drive continuous optimization and identify improvement areas.
- Managed cross-functional teams to execute innovative marketing campaigns effectively.
B2B SEGMENT MANAGER
NRG Energy
Houston, TX
01.2015 - 01.2016
- Led the charge on branding and marketing initiatives for the Reliant Small/Medium business brands, with a keen focus on optimizing user experience and bolstering customer retention, working closely with business and sales.
- Directed web updates and fine-tuned online sales funnels to amplify lead generation and fuel revenue expansion.
- Worked on retention outreach strategies and marketing campaigns during a downturn to increase customer engagement and extend contract durations in alignment with long-term goals.
BRAND MANAGER
The Richards Group
Dallas, TX
06.2012 - 11.2014
- Cultivated client relationships throughout campaign lifecycle, from market research to analysis.
- Executed comprehensive strategies, integrating digital and traditional methods for maximum impact.
- Played a pivotal role in launching ULTA's online presence, securing $150 million investment.
- Directed advertising campaigns across digital and traditional media platforms.
- Evaluated competitive landscape to guide brand positioning and marketing strategies.
- Coached junior team members on branding principles and marketing best practices.
Education
Bachelor of Science - Advertising and Communication, Business
UNIVERSITY OF TEXAS AT AUSTIN
Austin01.2010
Skills
- Business Development Strategic Partnerships
- Deal Structuring Negotiations
- Digital Strategy Growth Marketing
- Revenue Operations (RevOps)
- Marketing Automation CRM Systems
- Data Analytics Performance Optimization
- Brand Strategy Management
- Financial Modeling Forecasting
- Leadership Team Management
- AI-Driven Marketing Automation Tools
Languages
Ukrainian
Professional
Russian
Professional
Certification
Rice University Leadership Principles Certificate Program
Timeline
BRAND SPECIALIST AND FOUNDER
Uncoated Marketing
01.2022 - Current
DIRECTOR OF DIGITAL STRATEGIES
Gallant Culture
01.2016 - 01.2022
B2B SEGMENT MANAGER
NRG Energy
01.2015 - 01.2016
BRAND MANAGER
The Richards Group
06.2012 - 11.2014
Bachelor of Science - Advertising and Communication, Business
UNIVERSITY OF TEXAS AT AUSTIN