Tatyana Ortiz
Philadelphia,PA
Summary
Experienced merchandising and product development professional with 7+ years of expertise in cross functional collaboration, market analysis, and vendor relations. Successfully led the development of private label brands, overseeing product life cycles and fostering collaboration among diverse teams. Committed to delivering creative solutions that enhance customer satisfaction and drive business success in a dynamic retail environment.
Overview
8
8
years of professional experience
Work History
Product Manager
Standard Wellness Maryland
Baltimore, Maryland
08.2024 - Current
- Led the end-to-end vendor onboarding process, including intake, document management, sample approval, and relationship development.
- Owned cross-functional vendor relationships, and coordinated ongoing check-ins, pricing negotiations, and production timelines to support product innovation and merchandising goals.
- Directed packaging and brand visual development, ensuring every SKU reflected our mission, vision, and brand identity, while meeting compliance and shelf-readiness requirements.
- Oversaw product lifecycle management with manufacturing partners—tracking production, updating packaging as needed, and hitting key launch and reorder milestones.
- Implemented a Stage-Gate SOP framework to streamline cross-functional workflows, improve risk assessment, and establish consistent go/no-go decision points across projects.
- Drove GTM and launch strategies in partnership with marketing, merchandising, and retail teams.
Full Time Parent
Self Employed
10.2022 - 08.2024
- Manages a dynamic household environment, coordinating daily schedules, educational activities, and financial management while fostering a nurturing and supportive family atmosphere.
Sr. Product Development Manager (Temp) – Dresses
URBN Anthropologie
Philadelphia, USA
10.2021 - 12.2021
- Coordinated with domestic and international suppliers to monitor the progression of seasonal products, ensure timely sample deliveries, and implement specification and material modifications.
- Maintained adherence to the seasonal production schedule, overseeing key milestones and ensuring punctual delivery of product lines.
- Collaborated with buying, design, and fit teams to manage Work in Progress (WIP) reports and product line sheets, while also overseeing the physical tracking of samples, finishes, and embellishments.
Product Line Manager – Water Sports, Outdoor Recreation, and Pet
Academy Sports + Outdoors
Katy, USA
08.2020 - 10.2021
- Analyzed market trends and buyer assortments to develop and execute product lifecycle strategies, achieving a 90% adoption rate for private label products.
- Coordinated with over 20 suppliers, domestic and overseas, to address production issues and maintain strict adherence to deadlines, fostering strong business relationships.
- Oversaw the management of 100+ product briefs, ensuring precise specifications met quality assurance, marketing, and buying team requirements, and led product upgrade discussions.
- Drove quality expectations and standards across all aspects of the product to ensure brand identity remains consistent.
- Spearheaded product category expansion by transitioning SKUs previously held by national brands into private-label offerings, strengthening brand ownership and increasing profitability within key categories
Product Developer- Fitness and Front End
Academy Sports + Outdoors
Katy, USA
10.2019 - 08.2020
- Analyzed market trends and identified opportunities for private label expansion, utilizing industry tools and competitive analysis.
- Served as the subject matter expert on private label products, facilitating collaboration among various departments to align category strategies and product reviews.
- Pioneered the implementation of private label brand consistency, leading to a cohesive product assortment strategy plan between hardgoods and softgoods divisions.
- Conducted weekly reporting post launch to analyze sales, marketing opportunities, and potential modifications.
- Orchestrated cross-functional efforts—spanning compliance, marketing, retail, and e-commerce—to deliver a successful go-to-market launch.
Assistant Buyer- Patio and Water Sports
Academy Sports + Outdoors
Katy, USA
04.2018 - 10.2019
- Assisted in curating product assortments by recommending items and conducting market trend analyses, ensuring alignment with consumer preferences and industry standards.
- Coordinated the sample tracking process and managed the advertising cycle, including sales analysis, product selection, inventory oversight, and financial forecasting.
- Conducted comprehensive reporting to evaluate historical performance, facilitated new vendor onboarding, and improved online product presentation by rectifying inaccuracies and optimizing descriptions.
Merchant Assistant-Cleats/ Boys’ Apparel
Academy Sports + Outdoors
Katy, USA
10.2017 - 04.2018
- Coordinated with vendors and internal teams to manage inventory, ensuring timely procurement and stock optimization for the Cleats and Boys’ Apparel categories at Academy Sports + Outdoors.
Education
Bachelor of Science - Merchandising and Consumer Science
University of Houston
01.2017
Skills
- FlexPLM
- Oracle
- Slack
- Adobe Illustrator
- Tradestone
- Abi
- SaaS
- Qlik
- WGSN Trend Research
- Product Lifecycle Management
- Market/Consumer Research
- Project Management
- Cross-functional Collaboration
- Packaging Direction
- Go-to-market Strategy
- Project Management
- Brand Development
- Vendor Sourcing & Management
- Stage-gate Process
Affiliations
- Marathon Finisher (2x) – Committed to long-term training and follow-through on personal milestones
Timeline
Product Manager
Standard Wellness Maryland
08.2024 - Current
Full Time Parent
Self Employed
10.2022 - 08.2024
Sr. Product Development Manager (Temp) – Dresses
URBN Anthropologie
10.2021 - 12.2021
Product Line Manager – Water Sports, Outdoor Recreation, and Pet
Academy Sports + Outdoors
08.2020 - 10.2021
Product Developer- Fitness and Front End
Academy Sports + Outdoors
10.2019 - 08.2020
Assistant Buyer- Patio and Water Sports
Academy Sports + Outdoors
04.2018 - 10.2019
Merchant Assistant-Cleats/ Boys’ Apparel
Academy Sports + Outdoors
10.2017 - 04.2018
Bachelor of Science - Merchandising and Consumer Science
University of Houston
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