Tavia Davis

• Lead global paid media strategy, planning and execution across awareness and performance marketing campaigns
• Manage the on-going relationship of existing media agency, while evaluating and on-boarding a new agency partner
• Create and implement new process' across global teams, internal and external, to maximize efficiency and spread awareness across all key stakeholders
• Partnered closely with Martech and analytics teams to track, measure and optimize all paid media campaigns to prove commercial value
• Executed the business' first capabilities campaign, focused on increasing brand awareness and driving actionable leads across nine markets and five languages
• Collaborate with product and channel teams to build and execute campaigns with a holistic strategy across paid, owned and earned channels

• Oversee multiple teams within the agency, including both account management and leading the performance marketing teams
• Focused team on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning
• Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments Oversee the agencies largest global client, implementing a holistic global media strategy, while accounting for market nuances based on consumption habits and competitive analysis
• Coordinate activations between all global offices for client recommendations and on-going maintenance of accounts
• Audit different media software tool capabilities, including onboarding a social listening partner for the US office
• Collaborate as an extension of the client's internal media and marketing teams across multiple initiatives including analytics, program brainstorming sessions and recurring meetings with key stakeholders across the business
• Help drive the conception and implementation of key strategic partnerships across core media partners

Outfront - Reuters

OutThinking Investor Podcast - Bloomberg

Outspoken - Dow Jones

• Clients: PGIM, Bitwise, Tradeweb, Natixis Investment Managers, Russell Investments

• Managed the development and execution of media recommendations and plans, including strategic insights, investment recommendations and plan evaluation
• Oversee a team of 5 people through the planning and execution of all media activity, including traditional, digital, and performance marketing channels
• Cultivate close working relationship with clients and media vendors to ensure plan development adheres to overarching strategies and achieves marketing objectives
• Foster a proactive environment that keeps agency ahead of clients and clients ahead of the curve
• Participate in new business development and growing existing agency clients
• Clients: PGIM, Tradeweb, Natixis Investment Managers, Schroders

• Led the day-to-day management of the J.P. Morgan Asset Management account amongst others, including through the launch of multiple large custom content initiatives with partners

Let's Talk - Dow Jones

Trillions - Bloomberg

• Working across teams to help develop measurement strategy that would offer planning insights to inform our media investment strategies
• Taught a team of planners and associates strategies for successful internal and external communications
• Clients: JP Morgan Asset Management, JP Morgan Private Bank, Barclays Corporate & Investment Bank, Natixis Investment Managers

• Facilitated and managed all RFP's and media research information Responsible for daily maintenance of accounts, including creation of buy authorizations, IO's, and on-going budget management & invoice reconciliation
• Responsible for all Digital analytics insights
• Clients: JP Morgan Asset Management, Schroders, Natixis Investment Management

• Created, implemented, and managed the agency's first social media strategy/plan
• Contribute to the development, implementation, and monitoring of Media plans, including the agency's largest client, both Digital, and offline media Development of POV's both internally and for the client
• Familiar with both B2B, B2C and Consumer media and strategies