Tawny Atwood
Fort Lauderdale,FL
Summary
Forward-thinking Field Marketing Manager with a passion for creating memorable experiences that bring your brand identity to life. Over eight years of experience in experiential marketing and more than ten years in management. Highly motivated and detail-oriented self-starter with a professional demeanor and collaborative attitude.
Overview
15
15
years of professional experience
Work History
Talent Staffing Coordinator
Victory Marketing Agency
09.2021 - Current
- Talent Sourcing and Recruitment: Proficient in recruiting and identifying top-notch promotional talent. Expertise in creating and posting job listings on applicant tracking systems, and employing social media and various channels to attract promising external candidates.
- Candidate Screening: Conduct thorough candidate screenings via phone, maintaining clear communication through text and email to streamline the selection process.
- Event Liaison: Acted as an on-site liaison during high-profile events, offering assistance to both clients and talent when required. Ensured events ran smoothly, representing a positive image of the organization.
- Candidate Follow-up: Diligently followed up with candidates, fostering a sense of professionalism and commitment. Coordinated final logistics prior to events, ensuring all parties were well-prepared.
- Client Deliverables: Created professional-quality staffing presentations, Excel spreadsheets, and PDF documents as deliverables for clients, showcasing our commitment to excellence in service delivery.
- Record Keeping: Assisted with personnel records management to support recordkeeping accuracy.
Field Marketing Manager
Victory Marketing Agency
01.2017 - 01.2020
- Strategic Experiential Initiatives: Spearheaded innovative experiential marketing initiatives aimed at cultivating brand loyalty and buzz through engaging, consumer-centric experiences.
- Lead Generation Expertise: Expertly supported lead-generation efforts at customer-focused field marketing events, including conventions, trade shows, festivals, and pop-up activations, driving valuable interactions with potential customers.
- On-Site Event Liaison: Traveled extensively to represent our organization as the on-site liaison between high-profile clients, sponsors, production companies, and event staff. Ensured seamless execution of activations from inception to completion.
- Team Management: Managed and mentored Team Leads, assigning roles and responsibilities for event staff and ambassador teams. I consistently coached and motivated team members to aspire to excellence, conducting formal performance reviews and addressing any necessary disciplinary actions.
- Client Communication: Effectively monitored and communicated event insights to clients through various mediums, including email, phone calls, and face-to-face meetings. This ensured that clients remained well-informed and satisfied with the progress and outcomes of our campaigns.
- Post-Event Evaluation: Conducted thorough post-event and campaign evaluations to identify strengths and areas for improvement, contributing to a culture of continuous improvement and client satisfaction.
Creative Direction/ Stylist/ Content Creation
Freelance
01.2014 - 01.2019
- Strategic Visual Campaigns: Led the ideation and execution of groundbreaking visual campaigns that seamlessly blended unique storytelling concepts with compelling visuals. This approach significantly heightened engagement and breathed life into brand identities.
- Talent Curation: Managed talent recruitment and casting, along with wardrobe styling, for the creation of branded photo and video content tailored for editorial, social media, and blog platforms.
- Market Research: Conducted in-depth research into industry-related topics to ensure that our content remained cutting-edge and relevant. Leveraged this research to promote content across social networks and monitored campaign performance.
- Stakeholder Relationships: Cultivated and maintained relationships with brands, influencers, and showrooms to consistently deliver content that was forward-thinking and aligned with current trends.
- Credits and Compliance: Ensured that all brands and creators received proper credit on all social platforms. Managed written agreements, contracts, NDAs, and model release forms to uphold legal and ethical standards.
Team Lead
Victory Marketing Agency
01.2015 - 01.2017
- Effective Team Communication: Proficiently conveyed the company's identity, marketing goals, behavioral standards, and uniform requirements to our team members, ensuring a clear and unified vision.
- Client-Centric Engagement: Actively participated in onboarding sessions, training calls, and essential client communications, establishing a bridge of understanding between our team and our valued clients.
- Role Delegation: Demonstrated strong leadership by judiciously delegating roles and responsibilities, matching team members' strengths with tasks for maximum efficiency and productivity.
- Timely Updates: Ensured that team members remained well-informed by promptly relaying crucial changes and event updates, fostering an environment of adaptability and readiness.
- Staff Management: Undertook comprehensive staff management responsibilities, including efficient staff check-ins, strategic break schedules, and meticulous timesheet management, all of which contributed to the seamless operation of our events.
- Training: Trained new team members by relaying information on company procedures and safety requirements.
Brand Specialist
Venom Productions INC
01.2013 - 01.2015
- Store Oversight: I meticulously planned and supervised store activities, ensuring that all aspects of the business ran smoothly and efficiently.
- Client Satisfaction: Prioritized client satisfaction by consistently delivering products and services that exceeded their expectations, fostering customer loyalty and trust.
- Daily Operations: Managed the day-to-day operations of the store, handling customer inquiries and addressing their needs promptly. I collaborated closely with upper management to devise strategies that stimulated growth and performance improvement.
- Sales Management: Demonstrated proficiency in managing sales activities, including monitoring performance metrics, identifying sales opportunities, and implementing strategies to optimize revenue.
- Accounting and Inventory: Maintained accurate accounting records and diligently managed inventory, ensuring stock levels were sufficient to meet customer demand while minimizing losses due to overstocking or understocking.
- Key Holder: Held the responsibility of a key holder, signifying trust and accountability for the store's security and access.
Executive Assistant
Your Hollywood Connection LLC
01.2011 - 01.2013
- Client Relations: Acted as the primary point of contact for high-profile clientele, facilitating seamless communication between them and PR executives. This involved building and nurturing solid, long-term relationships.
- Meeting Travel and Event Coordination: Managed executive calendars, scheduling meetings and appointments and
- Calendar Management: Maintained comprehensive calendars, both long-term and daily, for the CEO. This involved strategic scheduling, email drafting, phone call management, and correspondence prioritization.
- Budget Management: Proficiency in managing budgets to ensure cost-effective operations.
Assistant Manager
Sunglass Pros
01.2009 - 01.2010
- Key Holder: Held the responsibility of a key holder, signifying trust and accountability for the store's security and access.
- Store Oversight: Meticulously planned and supervised store activities, ensuring that all aspects of the business ran smoothly and efficiently.
- Daily Operations: Managed the day-to-day operations of the store, handling customer inquiries and addressing their needs promptly. I collaborated closely with upper management to devise strategies that stimulated growth and performance improvement.
- Sales Management: Demonstrated proficiency in managing sales activities, including monitoring performance metrics, identifying sales opportunities, and implementing strategies to optimize revenue.
- Client Satisfaction: Prioritized client satisfaction by consistently delivering products and services that exceeded their expectations, fostering customer loyalty and trust.
- Accounting and Inventory: Maintained accurate accounting records and diligently managed inventory, ensuring stock levels were sufficient to meet customer demand while minimizing losses due to overstocking or understocking.
Education
Bachelors Degree - Sociology
University of California San Diego
San Diego, CA06.2014
Skills
- Office Reception/ Administration/ Scheduling and Records Management Systems
- Microsoft Office, Adobe Creative and Excel Spreadsheets
- Marketing and Advertising, Public Relations, Reputation Management and Brand Visibility
- Strategic Initiatives and Campaign Management
- Promotional Events, Event Supervision, Event Logistics Management
- Social Media Platforms, and Content Creation/ Curation
Timeline
Talent Staffing Coordinator
Victory Marketing Agency
09.2021 - Current
Field Marketing Manager
Victory Marketing Agency
01.2017 - 01.2020
Team Lead
Victory Marketing Agency
01.2015 - 01.2017
Creative Direction/ Stylist/ Content Creation
Freelance
01.2014 - 01.2019
Brand Specialist
Venom Productions INC
01.2013 - 01.2015
Executive Assistant
Your Hollywood Connection LLC
01.2011 - 01.2013
Assistant Manager
Sunglass Pros
01.2009 - 01.2010
Bachelors Degree - Sociology
University of California San Diego
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