Tay Collins
Detroit,MI
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements. Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
9
9
years of professional experience
Work History
SOCIAL MEDIA MARKETING MANAGER
XIOMARA
01.2016 - Current
- Created, designed, and promoted ad campaigns for my own music career as well as managed successful social media accounts (Facebook, Instagram, Snapchat, Twitter) and worked directly with brands for commission-based deals as well as participated in direct-to-consumer marketing campaigns for music, fashion, and art
- Gained a knowledge of branding trends and strategies.
Customer Service Sales Specialist
InsuraTec
01.2024 - 07.2024
- Promoted new products and services to existing customers, driving revenue growth and satisfaction.
- Delivered superior customer service to retain existing customers and attract future customers.
- Fostered top-quality service delivery by answering questions and solving problems related to product information, pricing and order fulfilment.
- Reduced response times by efficiently managing high volume of inbound calls, emails, and chats.
- Negotiated favorable terms with vendors for bulk purchases ensuring cost savings that positively impacted profits margins.
- Provided exceptional after-sales support to retain customers and enhance overall experience with the brand.
- Streamlined operations by implementing efficient customer service processes and procedures.
Customer Retention Representative
Charter Communications, Spectrum
03.2022 - 09.2022
- Developed strong relationships with clients by being attentive, empathetic, and taking ownership of their issues.
- Addressed escalated cases efficiently by liaising with cable, internet, and phone departments and working collaboratively towards swift resolutions that satisfied both parties involved.
- Negotiated win-back offers for dissatisfied customers, resulting in successful contract renewals without compromising profitability margins.
- Maintained detailed records of all customer interactions to ensure a seamless handover when escalating cases to team leads or supervisors.
- Enhanced customer retention rates by proactively addressing concerns and providing tailored solutions.
- Investigated and resolved customer inquiries and complaints quickly.
- Delivered prompt service to prioritize customer needs.
- Responded to pre-conglomerate customer requests, offering excellent support and tailored recommendations to address needs.
Logistics Account Executive
Total Quality Logistics Inc.
02.2021 - 08.2021
- Negotiated favorable shipping rates with carriers, resulting in significant cost savings.
- Coordinated timely deliveries by closely monitoring shipment schedules and proactively addressing potential delays.
- Provided exceptional customer service by promptly addressing inquiries and resolving issues related to shipments or account management.
- Developed strong relationships with key clients, ensuring clear communication and meeting their expectations consistently.
- Reduced transportation costs through effective route planning and carrier selection.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Prepared pricing agreements and contracts to close sales.
Research Assistant, Urban Planning & Development
Wayne State University
01.2018 - 01.2019
- Worked in the urban planning and development office to create and distribute safety brochures, completed HIPAA law training, helped to determine which safety measures were appropriate to promote at various times of the year, worked with creating ad campaigns for said safety measures, and completed routine office work.
- Maintained open lines of communication with project leads and team members for effective collaboration on common goals.
- Collaborated with multidisciplinary teams to develop innovative research methodologies and strategies.
Theatre Management Assistant
Wayne State University
01.2017 - 01.2019
- Worked in the box office to generate ticket sales, designed and distributed ads for various shows within the theatre department, created Facebook and Instagram ads and campaigns for shows, worked directly with the theatre management director in starting new campaigns, worked directly with donors in getting their proper rewards, and participated in direct-to-consumer marketing when selling tickets.
Research Coordinator - Public Programming
Charles H. Wright Museum
01.2017 - 01.2017
- Researched various topics pertaining to new exhibits in the museum in order to create the most accurate yet eye-catching advertisements for the exhibits, transcribed closed captions on videos within the museum, created content on various child and family-oriented features of the museum, handled email subscriber lists, and assisted with the maintenance of the advertising budget.
Education
BA in Theatre/Theatre Management -
Wayne State University
01.2019
High School Diploma - Science & Arts -
Cass Technical High School
01.2016
Skills
- Customer Service
- Microsoft Office
- Social Media Marketing
- Budgeting
- Communication
- Organization
- Team Player
- Creativity
- Strategy Development
- Influencer Marketing
- Campaign Management
- Mobile marketing
- Brand Development
- Public and Media Relations
- Market Analysis
- Brand Promotion
- Google Analytics
- Google Analytics understanding
- Market Research Analysis
- Digital Marketing
- Strategic Marketing
- Staff Management
- Calendar Management
- MS Office Suite
Timeline
Customer Service Sales Specialist
InsuraTec
01.2024 - 07.2024
Customer Retention Representative
Charter Communications, Spectrum
03.2022 - 09.2022
Logistics Account Executive
Total Quality Logistics Inc.
02.2021 - 08.2021
Research Assistant, Urban Planning & Development
Wayne State University
01.2018 - 01.2019
Theatre Management Assistant
Wayne State University
01.2017 - 01.2019
Research Coordinator - Public Programming
Charles H. Wright Museum
01.2017 - 01.2017
SOCIAL MEDIA MARKETING MANAGER
XIOMARA
01.2016 - Current
BA in Theatre/Theatre Management -
Wayne State University
High School Diploma - Science & Arts -
Cass Technical High School
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