Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Tech Stack Experience
Timeline
Generic

Taya Bures

Spring Hill,TN

Summary

Experienced marketing professional with over 15 years of success driving business growth and brand visibility for B2B technology organizations. Skilled in designing AI-powered content marketing strategies that effectively engage diverse personas throughout every stage of the customer journey. Proficient in marketing automation with a strong history of leveraging AI tools and intent data platforms to enhance campaign performance and accelerate pipeline growth. Proven ability to create high-impact, strategic content that aligns with business objectives while maintaining brand excellence. A collaborative, cross-functional leader who excels in fast-paced, high-growth environments, with specialized expertise in the education technology sector and a balanced approach to strategic planning and hands-on execution.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Director of Marketing

LearningMate
01.2016 - Current
  • Executed content development strategies leveraging AI tools to produce personalized, high-impact content at scale—driving pipeline acceleration and enterprise client acquisition.
  • Championed the integration of AI tools for content ideation and creation, reducing production timelines and elevating content relevancy for core audiences in the technology and education sectors.
  • Owned and deployed 6sense for intent-based advertising and account targeting, generating hyper-targeted outreach.
  • Oversaw multi-format content creation and execution—web copy, email, social media, digital sales assets, podcasts, webinars, whitepapers, articles, press releases, client stories, and landing pages while upholding brand excellence and supporting brand engagement.
  • Directed small team and vendor partnerships to deliver unified campaigns supporting enterprise sales enablement and customer success initiatives.
  • Managed end-to-end marketing operations, using intent-data and real-time analytics for continuous optimization.
  • Managed marketing resources to maximize impact and efficiency in fast-changing technology market conditions.

Marketing Manager

Escape Velocity Systems
01.2008 - 01.2016
  • Led enterprise software content launches, cross-departmental campaigns, and event-driven ABM initiatives for channel partners.
  • Oversaw digital advertising and co-marketing budgets to maximize ROI and customer success.

Advertising/Catalog Design Specialist

Digi-Key Corporation
01.2007 - 01.2008
  • Created and designed technical product and catalog content under exacting deadlines. Supported direct sales and customer engagement.

Education

Bachelor of Business Administration - Marketing

University of South Dakota
Vermillion, SD
12.2004

Skills

  • AI-Driven Content & Storytelling
  • ABM Pipeline Development
  • Event & Webinar Management
  • Martech Automation
  • Cross-Functional Leadership
  • Intent Data & Segmentation
  • Email, Social Media, Paid Advertising
  • A/B Testing
  • Strategic planning

Accomplishments

  • Successfully launched corporate website overhaul including copywriting and developing new web assets.
  • Launched podcast series that expanded audience engagement and elevated brand authority.
  • Championed data-driven tools (6sense), driving measurable pipeline impact.

Certification

  • 6Sense Administrator
  • 6Sense Advertising (in progress)

Tech Stack Experience

6sense | HubSpot (Marketing) | Generative AI (Jasper, Perplexity) | Semrush (limited) | Unbounce | Google Analytics (limited) | Wistia | Canva | Adobe Creative Suite | Gamma

Timeline

Director of Marketing

LearningMate
01.2016 - Current

Marketing Manager

Escape Velocity Systems
01.2008 - 01.2016

Advertising/Catalog Design Specialist

Digi-Key Corporation
01.2007 - 01.2008

Bachelor of Business Administration - Marketing

University of South Dakota

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