Summary
Overview
Work History
Education
Skills
Websites
Certification
Software
Timeline
Generic

Tayebeh Monfared

Web & Graphic Manager
Germantown,MD

Summary

Talented, ambitious, and high performing individual with over 14 years proven strengths in web & graphic design, UI/UX design, and content management seeking a Web and CMS Sitefinity Development Specialist position.

  • Coming with a remarkable talent in visual design concepts, up-to-date web user interface techniques, effective communication skills.
  • Successful in application problem solving, development, testing, execution, and migration that will lead to satisfactory user experience.
  • Collaborating with multiple SMEs to determine their audience interest and translating them into sitemaps, user flows, and wireframes.
  • Proficient in developing and managing a variety of different content management systems (CMS).
  • Successful in managing content migration, and web content governance to execute digital standards.

Overview

2025
2025
years of professional experience
4038
4038
years of post-secondary education
5
5
Certifications

Work History

Digital Community Manager

Marriott International HQ
Bethesda, MD
6 2017 - Current
  • Design, organize, publish and conduct website content management with content providers and other stakeholders, perform daily web content updates and refine web page layouts that are 508 compliant with unique graphic designs for Marriott International Global Source (MGS) desktop and mobile platform with a focus on information architecture, usability and better user research.
  • Audit outdated content and edit existing web content as needed according to company style guide standards and best practices to ensure content is up-to-date and accurate.
  • Consult with internal clients to understand internal communication needs. Collects, organizes, edits and publishes content in response to requests received from internal customers, in a manner consistent with established service level agreements.
  • Develops, implements, coordinates, schedules and conducts technical training for new hires and current employees, CMS content owners in order to manage content based on standard web style guidelines, and rules for governance. Ensuring they are proficient with the intranet’s publishing system and new features.
  • Prepare monthly Metrics, Content Audit, and Broken Links reports through the MGS site to effectively analyze and react to intranet traffic and provide actionable insights.
  • Contribute creative skills in designing web pages and improve chances of visibility by developing and implementing metadata and keyword tagging strategies to maximize Search Engine Optimization (SEO).
  • Managed usability testing for Marriott landing pages in preparation for web site migration to a new CMS platform. Defined personas, user journey maps, testing parameters, prepared prototypes by Axure , wireframing by InVision, recruited users, develop user-centered design (UCD) artifacts, facilitated tests and reported results.
  • Utilize Jira to plan migration project initiatives, communicate goals and provide continual updates on progress.
  • Partnered with the team through a successful migration of Starwood Hotels' website content to MGS (Intranet). Maintained Integration Center resources during its launch lifecycle with key marketing personnel including compliance and legal teams.
  • Provided 5 week-long waves of 24-hour support to deliver real-time communications during key system integration. These included the reservations platforms, guest experience platform, and revenue management system.

Digital Web Content Manager

Center for Deployment Psychology (CDP)
10.2012 - 06.2017
  • Coordinated website project migration from Python to Drupal 7.5 including content extraction, template population, subject matter expert review, and redesign of all mobile platforms to comply with corporate visual identity guidance and usability best practices.
  • Produced wireframes, Javascript frameworks, HTML code and CSS that contributed to user-centered design (UCD) efforts for dozens of web pages.
  • Developed numerous marketing programs and digital assets (direct mails, brochures, banners, flyers, presentation folders, newsletters, logos, and advertisements) with digital graphic design tools including Adobe Photoshop, InDesign and Illustrator.
  • Produced monthly Google web traffic analysis reports including recommendations on how to increase web traffic and usability research, key content highlights, social media strategies, and conduct keyword research to identify the most relevant terms that would drive traffic from search engines.
  • Manage schedule, costs, quality, issue & risk management,communications, and other PMI project management functions with Smartsheet and Asana.
  • Contributed to front-end and back-end development for a website overhaul. Resolved online training event issues causing site crashes, ensured the technical feasibility and optimum functioning of design features that accelerated load-time.
  • Earned the White House Award for implementing web/graphic design updates for a series of Joining Forces Wellness Week Program webinars for the health of Service members and Veterans.

Webmaster - Contract Project

American Nurses Association (ANA)
08.2016 - 04.2017
  • Performed front-end development, layout changes, and design collateral while migrating content from GM6 and SharePoint platforms to EPiServer CMS platform for ANA's various sites (ANCC, ANA,ANF, states site, and Nurses Books). Implemented interactive web applications to improve functionality and user experience using HTML/CSS.
  • Implemented quality standards by training content owners on best practices for submitting requests through the ticketing system and web editing through a series of training videos I built-in Camtasia.
  • E-newsletter campaign blasts: programmed content in HTML, made revisions in Dreamweaver for Aurea, scheduled and deployed.
  • Create and maintain a variety of digital marketing assets, including landing pages, email campaigns, blog posts and social media content.

Web Designer

D Graphic Studio
12.2010 - 01.2012
  • Launched social media marketing strategies on different social media platforms including Facebook, Twitter, Linked In, and Google+ to entice users to click on landing pages and advertisements then sign up for newsletters.
  • Executed all client's website updates, layout changes, and graphic design collateral via HTML/CSS, Adobe Creative Suite across a network of 28 e-commerce websites indexed for SEO opportunities.

Education

Bachelor of Science - Software Development And Security

University of Maryland University College (UMUC)
Adelphi, Maryland
05.2001 - 09.2016

Diploma - Web Development

Montgomery College
Rockville, Maryland
09-2013

Bachelor of Computer Applications - Computer Science

Azad University
Tehran, Tehran
05-2008

Skills

A/B Testing

Ad Design

Client Communication

Color Theory

Creating Mockups

Detail-Oriented

E-commerce

Graphic Design

Infographics

Logo / Identity Design

Multitasking

Photo Retouching

Print Design

Presentations

Responsive Design

Section 508 Standards

Team Player

Time Management

Troubleshooting

Usability Testing

User-Centered Design

User Research

Certification

Analytics and User Experience, Nielsen Norman Group (NN/g), 01/01/19

Software

Social Media Marketing

Lyris & Aurea Messaging Platform

Mailchimp Email Marketing

Prototyping by Sketch

Wireframing by InVision

Content Management Systems (CMS)

Omniture

Video Editing

Axure RP

E-newsletter

SEO

Google Analytic

Office 365

SQL

JQuary

PHP

Adobe Flash

Camtaisa

Captivate 6

InDesign

Illustrator

PhotoShop

Dreamweaver

Crafter

GM6

WordPress

SharePoint

Episerver

Drupal (all versions)

HTML5 / CSS3

Smartsheet

Timeline

Webmaster - Contract Project

American Nurses Association (ANA)
08.2016 - 04.2017

Digital Web Content Manager

Center for Deployment Psychology (CDP)
10.2012 - 06.2017

Web Designer

D Graphic Studio
12.2010 - 01.2012

Bachelor of Science - Software Development And Security

University of Maryland University College (UMUC)
05.2001 - 09.2016

Digital Community Manager

Marriott International HQ
6 2017 - Current

Diploma - Web Development

Montgomery College

Bachelor of Computer Applications - Computer Science

Azad University

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Tayebeh MonfaredWeb & Graphic Manager