TAYISHA MCGUIRE
Indianapolis,IN
Summary
Multi-talented business leader bringing 20+ years of experience as a proven communications executive, change manager and strategist.
Overview
24
24
years of professional experience
6
6
years of post-secondary education
Work History
CEO/Principle Consultant
Horizon Public Relations
May.2013 - Current
- Provide organizational leadership and collaborate with executive partners to establish long-term goals and strategies.
- Review individual departmental performance and work with leadership to improve processes, procedures, and practices.
- Leverage trends in client industries to shape solutions and approaches.
- Increase productivity for clients by introducing measures to optimize efficiencies and to streamline operations.
Senior Manager, Corporate Communications and Engagement
Child Advocates, Inc.
02.2023 - 11.2023
- Worked cross-functionally with Marketing, Sales and Finance departments to ensure successful execution of projects according to timeline and budget constraints.
- Crafted design, message and strategy for inaugural funnel marketing campaign launch.
- Partnered with IT to design, develop and implement productivity-based solutions.
- Provided strategic direction to Executive Leadership and evaluation of departmental performance to explore opportunities for innovation and automation.
Strategic Communications and Brand Identity
EmpowerED Families/The Mind Trust
Apr.2020 - Jul.2022
- Produced content for client's social media channels including blog posts, tweets, and post updates.
- Copy writer and content creator/curator for company website.
- Developed and maintained close working relationships with members of press and responded to requests for information from media.
- Edited written materials for accuracy, clarity, consistency, grammar, punctuation, spelling, formatting and style guidelines.
- Managed internal production and management of print and electronic newsletters.
- Conducted internal and external communications trainings with Executive Team.
- Compiled monthly analytics reports detailing performance metrics related to communications campaigns across multiple platforms.
- Tracked progress against established goals while providing regular status updates on project milestones achieved.
VP of Communications
Empower Counseling, Coaching & Spiritual Direction
06.2013 - 12.2018
- Oversaw public relations activities including media interviews, crisis management, reputation management and spokesperson training.
- Designed and edited promotional publications.
- Identified client groups and audiences, determining best way to communicate publicity information.
- Drafted speeches for company executives and arranged interviews and other forms of contact.
- Established relationships with key media contacts and influencers to ensure maximum exposure of company initiatives.
- Built and maintained corporate image, brand and identity.
Public Relations Manager
Eastern Star Church
Jun.2000 - Jul.2013
- Provided internal and external public relations leadership for a 13,000-member, multi-site organization.
- Drafted speeches for CEO and company executives for press conferences and public events and arranged interviews and other forms of contact.
- Script writer for radio/television commercials and on-air appearances
- Copywriter/editor for all print, collateral materials used for special event promotions.
- Planned and managed media buy for print, radio, television and outdoor advertising locally and regionally.
- Built a thriving online website community as an early adopter of live video streaming and integration of tools for convenient online donations.
- Facilitated collaboration and effective use of two-way communication between organizational leadership and its stakeholders.
Education
B.S. Arts Administration -
Butler University, Jordan College of Fine Arts
08.1995 - 08.1999
M.A. Executive Communications Management -
Syracuse University, Newhouse School of Communications
(In Process) 2011 - 2013
Skills
- Internal and External Communications
- Project Management
- Writing, Editing and Proofreading
- Research
- Community Outreach
- Event Planning
Certifications:
- Hootsuite Social Media Certified (Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Quora, Tumblr)
Software:
- Microsoft 365 (Word, Excel, PowerPoint, One Note)
- Design Suites (Canva, Adobe, Constant Contact, Mailchimp)
- Google Office (Docs, Drive, Sheets, Slides)
Timeline
Senior Manager, Corporate Communications and Engagement
Child Advocates, Inc.
02.2023 - 11.2023
Strategic Communications and Brand Identity
EmpowerED Families/The Mind Trust
Apr.2020 - Jul.2022
VP of Communications
Empower Counseling, Coaching & Spiritual Direction
06.2013 - 12.2018
CEO/Principle Consultant
Horizon Public Relations
May.2013 - Current
M.A. Executive Communications Management -
Syracuse University, Newhouse School of Communications
2011 - 2013
Public Relations Manager
Eastern Star Church
Jun.2000 - Jul.2013
B.S. Arts Administration -
Butler University, Jordan College of Fine Arts
08.1995 - 08.1999
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