Summary
Overview
Work History
Education
Skills
References
LinkedIn
Hobbies & Interests
Languages
Timeline
Generic

Taylor Smith

Long Branch

Summary

Dedicated and hardworking professional focused on delivering excellence to internal and external clients. Motivated to improve communication channels and innovate strategy. Employs a "get it done" approach to any task given. Able to effectively handle interpersonal relationships both sensibly and empathetically.

Overview

9
9
years of professional experience

Work History

Associate PR & Influencer Manager - AXE

Unilever
02.2023 - Current
  • Resident PR and influencer expert for the AXE brand in the US, serving as a trusted earned media strategist managing strategic and executional excellence for our PR and influencer efforts.
  • Supported global and local corporate comms to ensure AXE news was shared on all internal Unilever channels.
  • Led and revamped the brand's quarterly AXE Republic meeting to connect markets with the global leadership team and learn about the latest brand updates and wins.
  • Worked with US and global brand teams to deliver outstanding and innovative brand PR programs driven by effective and actionable briefs. Includes programs that work to maximize brand power and align with the brand and business unit objectives and priorities.
  • Led the brand's first-ever global PR press trip with attendees from 7 different markets.
  • Coordinate AXE brand participation in US cross brand activities and events.
  • Led the 2025 Q1 and 2025 brand campaign influencer programs with excellence, delivering high-performing content from new creators with smart briefing. One of the briefs delivered the highest engagement and CTR across the media plan — surpassing even brand say benchmarks.
  • Developed new US influencer plan tailored to reaching target demographic across multiple priority social channels.

Associate Brand Manager - Dove Men+Care Masterbran

Unilever
09.2024 - 12.2024
  • Supported the creation of the brand's new visual identity.
  • Began the creation of the brand's new social strategy to align with the latest TOV and make social channels more exciting to grow following and engagement.
  • Handled the review and approval process for assets that went on the brand's owned social channels.
  • Supported the development of the brand's purpose initiative for role models and young boys.

Account Executive

M+C Saatchi Sport and Entertainment
10.2021 - 10.2022
  • Experience working with major national and global PR accounts in the consumer space (e.g. Reebok, Oakley, Red Bull, adidas Headphones, etc).
  • Knowledge of media landscape, especially in relation to the specific needs of clients.
  • Diligent writing abilities across pitches and press materials.
  • Constructs insightful long and short-term PR plans to win the confidence of clients.
  • Ability to concept ideas that drive conversation and attention for clients and push the boundaries of PR into new territories.
  • Strong network of editor and media relationships across sport, lifestyle, technology, fashion, and entertainment.
  • Oversees all client administration (e.g. reporting, coverage documents, status reports, ensuring folders are kept well organized, etc).

Account Coordinator

M+C Saatchi Sport and Entertainment
09.2019 - 10.2020

Social Media Strategist

Community Balance Foundation
01.2017 - 03.2019

Sales/Marketing Intern

Hubert's Lemonade
05.2016 - 08.2016

Assistant Account Executive

M+C Saatchi Sport and Entertainment
10.2020 - 10.2021

Education

Bachelor of Arts - Communications - Graduated Cum Laude

Rutgers, The State University of New Jersey
New Brunswick, NJ
05.2019

Skills

  • Social Media Marketing
  • Microsoft Office Suite
  • Leadership
  • Easily adapts to new environments
  • Verbal / written communication
  • Attention to detail
  • Emotional intelligence
  • Creative
  • Results-driven

References

Available upon request.

LinkedIn

https://www.linkedin.com/in/tayjasminesmith/

Hobbies & Interests

  • Strategic games
  • Community involvement
  • Endurance sports
  • Photography
  • Styling
  • Event planning

Languages

English
Native or Bilingual
Spanish
Elementary

Timeline

Associate Brand Manager - Dove Men+Care Masterbran

Unilever
09.2024 - 12.2024

Associate PR & Influencer Manager - AXE

Unilever
02.2023 - Current

Account Executive

M+C Saatchi Sport and Entertainment
10.2021 - 10.2022

Assistant Account Executive

M+C Saatchi Sport and Entertainment
10.2020 - 10.2021

Account Coordinator

M+C Saatchi Sport and Entertainment
09.2019 - 10.2020

Social Media Strategist

Community Balance Foundation
01.2017 - 03.2019

Sales/Marketing Intern

Hubert's Lemonade
05.2016 - 08.2016

Bachelor of Arts - Communications - Graduated Cum Laude

Rutgers, The State University of New Jersey

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