Tayla McNally
Burlington,MA
Summary
Results oriented leader with a proven track record of being a strategic thought partner, ability to drive cross-functional business initiatives, and a strong entrepreneurial mindset. Passionate people manager with a niche for developing high performing employees, with a strong NPS.
Overview
9
9
years of professional experience
Work History
Global Premium Merchandising, Department Head
Wayfair Professional
01.2023 - Current
- Responsible for all merchandising efforts, tailoring our experiences to 7 core industries (Interior Design, Contractor, Commercial Office, Property Management, Accommodations, Education, and Foodservice), all with different customer archetypes, needs, values, and purchasing journeys which support the platform in driving $2.5B in GRS (+16% YoY) and $459M in GPAV (21% margin, +37% YoY)
- Cross-functional leader in re-platforming the storefront, enabling a customer-centric ecosystem, resulting in an active customer base of 1.2M (+3.5% YoY) with an average annual spend of $1,800
- Cultivates solid relationships and sets priorities with cross-functional partners, third-party vendors, and top suppliers, driving the path to becoming a $5B business by 2026
- Coaches the team to have a bias for action, balancing between scrappy and scalable solutions, with 2023 H1 roadmap initiatives resulting in a +40% increase in site visits and a +30% increase in customer conversion
- Challenges the status quo as a way to identify key opportunities to better the business and work with cross-functional leaders to solve these at scale
- Leader of the DEI Talent Lane, facilitating non-bias interview training, courageous conversations, and actioning on demographic differences in company-wide voice surveys
Global Content Recommendations, Senior Manager
Wayfair
03.2021 - 01.2023
- Coached and managed 3 cross-functional teams, 4 reporting managers, and 12 senior associates
- A critical partner in globalizing all merchandising efforts while maintaining existing op-ex and maintaining a high bar for customer satisfaction
- Overarching owner for all offshore efforts (4 vendors, 13 LOBs, 12K employees, ~$22M in annual spend), including but not limited to contracts, contingency planning, partner relations, KPIs, performance monitoring, POs, hiring criteria, etc
- Led the customer Q&As operations, supporting 1.2M Q&As & $3.1M op-ex annually; expanded globally and operationalized, supporting a post Q&A conversion rate of +30% and reduced op-ex by ~85%
- Developed and led the shift of content updates to be supplier owned, surfacing 100% of opportunities vs the previous state of 10%, resulting in with an op-ex decrease of ~$2M annually, increased supplier satisfaction, and enabling accurate and complete product data for customers
Data Architecture Product Discovery, Manager
Wayfair
09.2018 - 03.2021
- Owned the customer navigation of products through filtering, which equates to ~25% of GRS
- Created a 5-year vision for product navigation, accounting for a 53% annual reduction of internal setup and maintenance, and the ability to increase customer satisfaction from 3.1 to 4.4 (1-5 scale)
- Redesigned the way we store and leverage supplier’s metadata to ensure we have a granular and MECE structure, supporting accurate and complete product data for our customers
- Partnered with Data Science to extract raw color data from product images for more accurate color details, enabling a decrease in color-related returns, equating to ~$23M annually
Merchandising Content Solutions, Assistant Manager
Wayfair
12.2015 - 09.2018
- Managed and coached a team of 4-6 direct reports and an offshore team of 10 agents
- Empowered the team to question the status quo to continuously improve the customer experience
- Facilitated sprint planning, resource allocation, retrospectives, deadline management, and stakeholder meetings
- Coordinated with software engineers to overhaul proprietary tools to gain efficiencies
- Analyzed site data to improve funnel metrics and drive revenue growth through multi-year projects
Merchandising and Supplier Relations, Analyst
Wayfair
06.2014 - 12.2015
- Built relationships with suppliers and collaborated to increase product conversion rate by 3.5x
- Analyzed gaps in product information and partnered with data science to efficiently solve at scale
- Reported performance trends and process improvement progress to senior management
- Demonstrated resourcefulness, independence, and flexibility to shift priorities with growing strategies
- Communicated to leadership on our team’s progress, hurdles, and trending supplier feedback
Education
General Business
Pace University
International Business Entrepreneurship & Media Relations
Oxford University
Marketing & Communications
University of Massachusetts Boston
Skills
Skills: Analytical decision making, effective communication, adaptability, creative problem-solving, financial planning & analysis, and agile methodologies
Tools: SQL, Google Suite, Looker, GBQ, Data Studio, Coopa, SupportHub, JIRA, Microsoft Office, Kronos, and Slack
Interests
Canine obedience training, barre physical training, cooking, reading, yoga, traveling
Timeline
Global Premium Merchandising, Department Head
Wayfair Professional
01.2023 - Current
Global Content Recommendations, Senior Manager
Wayfair
03.2021 - 01.2023
Data Architecture Product Discovery, Manager
Wayfair
09.2018 - 03.2021
Merchandising Content Solutions, Assistant Manager
Wayfair
12.2015 - 09.2018
Merchandising and Supplier Relations, Analyst
Wayfair
06.2014 - 12.2015
General Business
Pace University
International Business Entrepreneurship & Media Relations
Oxford University
Marketing & Communications
University of Massachusetts Boston
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