Tayler Richens
Nixa,MO
Summary
Dynamic marketing professional specializing in social media strategy and brand development. Successfully partnered with local businesses to enhance their online presence, utilizing analytics and community engagement to foster growth. Expert in creating engaging content, managing diverse projects, and building lasting client relationships.
Overview
7
7
years of professional experience
Work History
Founder & Social Media Strategist
The Visibility Studio
06.2026 - Current
- Developed targeted social media strategies for local businesses, enhancing online engagement.
- Managed Facebook, Instagram, and Google Business Profiles, ensuring brand consistency and audience growth.
- Built monthly content calendars and reviewed analytics.
- Created engaging reels and graphics for social media platforms, enhancing visual content.
- Maintained client relationships while overseeing multiple projects, fostering collaboration and timely deliverables.
Distribution Manager
The Kids Directory
08.2025 - Current
- Develop strategic distribution plans to maximize visibility and reach for the Kids Directory.
- Identified and secured new business partnerships, increasing community awareness and engagement with The Kids Directory.
- Represented The Kids Directory in the community, strengthening brand recognition and fostering local engagement.
- Built and maintained relationships with local businesses, schools, and community organizations to enhance community support in Southwest Missouri.
Social Media Manager
The Bargain Sisters
08.2023 - Current
- Developed reels, stories, graphics, and promotional content to drive audience engagement.
- Managed social media presence on Facebook, Instagram, and Amazon to enhance brand visibility.
- Engaged with customers through DMs and facilitated online community management to foster brand loyalty.
Team Operator & Team Mentor
AvantGuard
06.2019 - 08.2020
- Facilitated effective communication during high-pressure situations, enhancing team coordination.
- Mentored employees to uphold quality standards, fostering skill development.
- Executed response to emergency medical alert calls, ensuring timely care delivery.
Education
Bachelor of Arts - Marriage & Family Studies
Brigham Young University-Idaho
Rexburg, ID01-2020
Skills
- Social Media Strategy
- Content Creation
- Social Media Analytics
- Community Engagement
- Brand Development
- Google Business Profile
- Google Reviews
- Meta Business Suite
- Canva
- CapCut
- Video Editing
- Project Management
- AI Tools
Personal Information
Marketing Strategist | Social Media Manager | Content Creator
Leadership And Achievements
- Founder of The Visibility Studio
- Former Small Business Owner (Tayler's Swim School)
- 18-month Volunteer Missionary - Pittsburgh, PA
- Leadership experience managing teams and community partnerships
Marketing Projects
- Swish Exteriors, Developed content strategy, reel ideas, and educational marketing content.
- Halo Hair Studio, Planned engagement-focused content and behind-the-scenes social strategy.
- 417 Shimmer, Created luxury brand content concepts and educational campaigns.
Timeline
Founder & Social Media Strategist
The Visibility Studio
06.2026 - Current
Distribution Manager
The Kids Directory
08.2025 - Current
Social Media Manager
The Bargain Sisters
08.2023 - Current
Team Operator & Team Mentor
AvantGuard
06.2019 - 08.2020
Bachelor of Arts - Marriage & Family Studies
Brigham Young University-Idaho