Taylor Adams
New York,NY
Overview
3
3
years of professional experience
Work History
Video Planning Strategist
Cadent
New York, New York
05.2026 - Current
- Developed strategic media plans and customized proposals for agency partners, enhancing campaign effectiveness across national linear television.
- Collaborated with account executives to create competitive media recommendations aligned with client objectives and budgets.
- Supported new business pitches and renewals by identifying strategic opportunities that aligned with client objectives during upfront planning initiatives.
- Managed proposal creation and revisions, ensuring accuracy and alignment with client expectations throughout planning processes.
- Partnered with revenue management, inventory sales, and ad operations to craft effective media solutions.
- Analyzed inventory pricing and audience delivery to optimize campaign recommendations and enhance revenue opportunities.
Account Manager
Cadent
New York, New York
02.2025 - 05.2026
- Acted as the primary operational contact for agencies, facilitating seamless execution and exceptional client service.
- Managed end-to-end execution of national linear advertising campaigns, from pre-launch to post-campaign reporting.
- Coordinated campaign updates, optimizations, and documentation in Salesforce, JIRA, and Confluence to support timely execution.
- Monitored campaign performance and delivered post-campaign reports and client-ready presentations to inform future strategies.
- Collaborated cross-functionally with ad operations, data analytics, revenue management, sales, and traffic teams to resolve issues.
- Conducted detailed quality assurance reviews to verify campaign setups against contractual requirements.
- Identified workflow improvements to streamline operations and enhance client satisfaction.
Ad Sales Planning Coordinator
DIRECTV
New York, New York
09.2023 - 02.2025
- Developed customized media proposals for national cable live sports and broadcast inventory, aligning client needs with strategic inventory opportunities.
- Managed campaign planning and execution for multiple account executives across national advertising accounts.
- Collaborated with sales, revenue management, ad operations, and analytics teams to optimize campaign performance and achieve client objectives.
- Acted as primary contact for agency partners, facilitating timely responses and successful campaign execution.
- Assisted in packaging inventory and pricing strategies to create upsell opportunities and contribute to revenue growth.
- Maintained comprehensive campaign documentation and tracked workflow progress to meet client objectives.
Education
Bachelor of Arts - Advertising And Public Relations
The University of Tampa
Tampa, FL05-2023
Skills
- Media planning and optimization
- Client relationship management
- Attention to detail
- Effective communication
- Time management
- Salesforce
- Microsoft Office
- DealMaker
- WideOrbit
Timeline
Video Planning Strategist
Cadent
05.2026 - Current
Account Manager
Cadent
02.2025 - 05.2026
Ad Sales Planning Coordinator
DIRECTV
09.2023 - 02.2025
Bachelor of Arts - Advertising And Public Relations
The University of Tampa