Taylor Beasley
Maitland
Summary
Sales, account management (national account & independent), distributor management, people management, and team selling experience. Excellent relationship-building, leadership, interpersonal, analytical, strategic, and communication skills. Able to grasp complex aspects of new products and launches promptly. Competitive, responsible, proactive, and takes initiative to drive results.
Overview
11
11
years of professional experience
Work History
District Manager
Boston Beer
03.2023 - Current
- Manage, lead, train, motivate, and develop team of direct reports by working on the BBC selling process
- Align with FDC and gain buy-in on key initiatives and programming that will help drive business
- Benchmarked and hold sales teams accountable for monthly and quarterly incentives sold into FDC
- Delivered the 2023 annual market plan to FDC while also managing budget and market resources
- Use internal and external data to plan and identify opportunities across the district
- Work closely with on and off-premise national accounts teams to drive programs at the account level
- Conduct monthly P&Rs to get aligned in all Classes of Trade and benchmark against current programs
Market Manager
Boston Beer
01.2022 - 03.2023
- Worked closely with SCP sales Directors to align on monthly programming and key initiatives
- Created and delivered impactful monthly P&R meetings with both of my wholesalers
- Benchmarked and held sales teams accountable for monthly and quarterly incentives sold into SCP
- Effectively communicated the need to up inventory on Twisted Tea SKUs helping grow the brand 30%
- Managed Sales Intern Program and Brand Ambassador program schedules across the SCP footprint
- Led the Central Division in Publix compliance on the push for all three Twisted Tea 12pks at 100%
- Managed Charleston District Budget & POS for SCP Charleston + Florence
Key Account Specialist
Boston Beer
02.2020 - 01.2022
- Work closely with SCP Key Accounts Team to drive features, distribution, and programming in all COT
- Uncovered “white whale” buying groups and resorts to grow volume and distribution in the On-Premise
- Hosted general sales meetings with each COT to kick off new items and set priorities for each quarter
- Utilized PowerBI and Circana to build selling stories and discover opportunities that exist in the market
- Set up monthly Key Account Chain Team meetings to review compliance and programming execution
- Rated as Highly Successful during my two End Year Reviews as a KAS
Space Field Specialist
MillerCoors
09.2018 - 02.2020
- Manage space and assortment reset projects for six regional chains or over 3,000 outlets
- Earned two category captaincies in the first year with Yesway and Binny’s Beverage Depot
- Won 2019 supplier partner of the year with Kum & Go convenient stores
- Grew volume by 3.5% for the 2019 Calendar year
- Expanded single serve beer section by over 7% on average between all six retailers
- Implemented 2-for singles serve pricing with all retailers increasing profit margins
- Earned successful performance rating after the first year in the position
C-Store Strike Team
MillerCoors
02.2017 - 09.2018
- Sold and implemented over 500 resets in Florida working with GCB and FDC in Key Off-Premise accounts
- Managed and organized small groups while implementing resets
- Increased retailer margins by implementing 2 for singles pricing and competitive multipack pricing
- Grew volume over 9.5% during year and a half in position
- Grew distribution by 800 PODs during year and a half in position
- Earned high-performance rating both years in the position
Sales Management Program
MillerCoors
01.2015 - 02.2017
- Won 2016 Pacific Region Sales Representative of the Year
- Finished 1st in the country in distribution growth amongst all sales reps nationwide in 2016
- Grew volume over 5% during two years in the position
- Presented numbers and action plans at monthly supplier/ distributor meetings
- Hosted beer tasting/pairing events that increased MillerCoors visibility
- Converted top ten volume accounts from negative to positive volume and distribution
- Earned high-performance rating during my two years in the position
Sales Representative
Pepsi MidAmerica
01.2014 - 01.2015
- Sell and distribute Pepsi products to over 150 accounts
- Execute monthly sales programs and sales goals in off-premise, on-premise, and large format
- Market and promote local and national Pepsi programs in the Southern Illinois region
- Manage delivery and merchandising logistics for both drivers and merchandisers
- Helped build displays and complete resets in high-volume retail accounts
- Sold in most displays amongst my peers during the 2014 calendar year
Education
Bachelor of Science - Exercise Science
Southern Illinois University/Missouri Valley College
05.2013
Skills
- Microsoft Excel and PowerPoint
- Extremely competitive
- Work well in groups and lead by example
- Always willing to learn and listen to others
- Love golfing, all outdoor activities, and sports
- Avid Gators, Bucs, and Orlando Magic fan
Timeline
District Manager
Boston Beer
03.2023 - Current
Market Manager
Boston Beer
01.2022 - 03.2023
Key Account Specialist
Boston Beer
02.2020 - 01.2022
Space Field Specialist
MillerCoors
09.2018 - 02.2020
C-Store Strike Team
MillerCoors
02.2017 - 09.2018
Sales Management Program
MillerCoors
01.2015 - 02.2017
Sales Representative
Pepsi MidAmerica
01.2014 - 01.2015
Bachelor of Science - Exercise Science
Southern Illinois University/Missouri Valley College
Similar Profiles
Noelle ThorstensonNoelle Thorstenson
Senior Creative Designer at Boston BeerSenior Creative Designer at Boston Beer
Colin JohnstonColin Johnston
Key Accounts Specialist at The Boston Beer CompanyKey Accounts Specialist at The Boston Beer Company
CHRISTOPHER J. COTECHRISTOPHER J. COTE
Facilities & Workplace Services Manager at Boston Beer CompanyFacilities & Workplace Services Manager at Boston Beer Company
Kaytana SmallwoodKaytana Smallwood
Volunteer at Lifeline ShopVolunteer at Lifeline Shop
Yamarie LaboyYamarie Laboy
Shop Manager at Take 5 Oil ChangeShop Manager at Take 5 Oil Change