TAYLOR BIRD

Overview:

Lead a team of account managers and oversee all retainer client accounts for the agency, ensuring exceptional execution of comprehensive marketing and public relations strategies. Develop, implement, and manage multi-channel campaigns across digital, print, and traditional platforms, including Meta, LinkedIn, Device ID, and display advertising. Direct all aspects of client marketing efforts, including social media, email marketing, press events, photoshoots, video shoots, and publications, while fostering strong client relationships. Collaborate with internal teams to deliver innovative, data-driven solutions that meet and exceed client goals.

Key Responsibilities:

Client and Account Management

• Serve as the primary contact for high-profile clients, cultivating long-term, trusted relationships.
• Create and implement tailored marketing and PR strategies to achieve client objectives.
• Meet regularly with clients to review progress, present results, and identify new opportunities.
• Develop and oversee project scopes, proposals, and budgets to align with client needs and agency goals.

Strategic Leadership and Oversight

• Manage the strategy and execution of digital campaigns, including Meta, LinkedIn, Device ID, and display advertising.
• Direct all aspects of marketing initiatives, including social media, email campaigns, print publications, press events, and multimedia production.
• Analyze campaign performance metrics and adjust strategies to optimize results and exceed ROI targets.
• Introduce innovative approaches and creative solutions to drive brand visibility and engagement.

Team Leadership and Development

• Lead and mentor a team of account managers, promoting collaboration, accountability, and professional growth.
• Delegate tasks effectively while ensuring quality and timely delivery of all client deliverables.
• Foster a culture of excellence, creativity, and client-centric focus within the team.

Operational Excellence

• Ensure campaigns are executed on time, within budget, and to the highest standard of quality.
• Allocate resources strategically to maximize efficiency and meet client expectations.
• Stay informed on industry trends, emerging platforms, and marketing best practices to maintain a competitive edge.

Key Achievements

• Consistently deliver measurable results that exceed client expectations, leading to high satisfaction and retention rates.
• Successfully manage large-scale, multi-channel campaigns, achieving significant improvements in engagement, visibility, and conversions.
• Drive agency growth through innovative strategies and exceptional campaign outcomes.

Skills and Competencies

• Strategic marketing and PR planning
• Digital advertising (Meta, LinkedIn, Device ID, display campaigns)
• Client relationship management
• Multi-channel campaign execution
• Data analysis and performance optimization
• Team leadership and mentoring
• Budget management and resource allocation

• Created content and managed social media accounts across all platforms.
• Point of contact for all promotional and philanthropic partnerships.
• Assisted in management of WordPress website.
• Developed Shopify website for e-commerce sales.
• Assisted in managing staff of approximately 35 employees.
• Assisted in overseeing inventory and order processing.
• Day to day interaction with clients in providing excellent customer service to ensure client satisfaction.

• Developed company.
• Developed and managed boutique’s website via Shopify.
• Created content for website and social media platforms.
• Developed supplier relationships with brands at market.
• Inventory management.
• Responsible for keeping record off all past, current, and future financials.
• Creative directed all product photography.
• Responsible for all correspondence with customers and suppliers.

• Responsible for administrative duties involved with opening a new compounding pharmaceutical company.
• Developed marketing materials for conferences, seminars, physicians, pharmaceutical sales representatives, and the company’s website.
• Managed all accounts and correspondence with physicians and pharmaceutical sales representatives.
• Developed training materials for new and current employees.
• Responsible for staying current on regulation effecting the pharmaceutical industry.
• Responsible for developing and maintaining a guideline of policies and procedures for the lab to adhere to.
• Responsible for keeping a record of past and current financials as well as calculations of future financial forecasts.