Summary
Overview
Work History
Education
Skills
Tools
Timeline
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Taylor Blair

Minneapolis,MN

Summary

Results-driven business leader with 9 years of experience delivering profitable revenue growth across B2C and B2B businesses. Inspires and motivates cross-functional teams to collaboratively design excellent end-to-end customer experiences. Insatiably curious with an entrepreneurial spirit and forever energized by learning.

Overview

9
9
years of professional experience

Work History

Sr. Manager of ECommerce

Ergotron
04.2022 - Current
  • Expand scope beyond eCommerce Manager responsibilities into people management, long range strategy development, and contribution to broader marketing and company-wide strategic initiatives.
  • Develop multi-year growth strategy for eCommerce channel and lead team through execution.
  • Hired, managed, and mentored 2 interns and 1 Ecommerce Associate, fostering their growth and development.
  • Lead the Women in the Workforce Employee Resource Group (40+ members), creating monthly meeting content, founding a mentorship program, and coordinating volunteer activities and speaker events.

ECommerce Manager

Ergotron
12.2020 - 04.2022
  • Grew revenue +340% in 2 years from $5M in 2020 to $22M in 2022.
  • Led cross-functional team through the launch of new go to market channels of business in the US across Amazon and Ergotron.com.
  • Supervised design and execution of all new customer experiences across the buying journey and corresponding internal business processes to support.
  • Established KPIs and reporting to enable performance measurement and optimization across website purchase funnel, digital advertising, customer care, operations, and finance.
  • Developed, prioritized, and defined requirements for the post-launch ecommerce product roadmap leveraging voice of the customer and web analytics, external buyer research, industry insights, and process mapping to prioritize effort and business impact.
  • Executed full funnel digital advertising strategy in partnership with creative and advertising agencies.
  • Facilitated the sharing of strategy and best practices with global teams by creating and leading a global Ecommerce council.

Associate Buyer

Target
06.2018 - 11.2020
  • Drove assortment, pricing and promotion, and profitability strategy with focus on the digital channel for categories in the owned and national brand furniture businesses accounting for $400M+ in annual sales with a 63% digital penetration.
  • Collaborated with design team to build new product development assortment plans across several categories through leveraging assortment analytics, competitive insights, and design trends.
  • Partnered with digital teams to improve site experience through SEO, browse and search, product content, and email optimizations.

Planning Analyst

Target
01.2016 - 01.2018
  • Drove optimal inventory levels of Merona and A New Day women's apparel categories through data analysis, problem solving, and leveraging strong business unit and vendor relationships for $400M+ business across 1800 stores.
  • Collaborated with cross-functional teams to ensure accurate demand planning and streamlined replenishment processes.
  • Designed and executed a climate segmentation strategy that drove +10% in revenue, while improving gross margin and decreasing markdown rate.

Merchandise Analyst

Kohl's
01.2015 - 04.2016
  • Developed inventory management strategy for a $450M+ business across 1100 stores.
  • Analyzed historical and current data trends to determine optimal inventory levels of Junior knit top category.
  • Identified supply chain risks and presented recommendations for risk mitigation.

Education

B.S - RETAIL MERCHANDISING

University of MN Twin Cities
2014

Skills

  • Strategic Planning
  • Technical Proficiency
  • Business Acumen
  • Customer Experience
  • Process Design & Improvement
  • Project Management
  • Cross Functional Collaboration
  • Communication
  • Adaptability
  • Problem Solving

Tools

  • Microsoft Office Excel & Suite
  • Microsoft PowerBI
  • Asana
  • Miro


Timeline

Sr. Manager of ECommerce

Ergotron
04.2022 - Current

ECommerce Manager

Ergotron
12.2020 - 04.2022

Associate Buyer

Target
06.2018 - 11.2020

Planning Analyst

Target
01.2016 - 01.2018

Merchandise Analyst

Kohl's
01.2015 - 04.2016

B.S - RETAIL MERCHANDISING

University of MN Twin Cities

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Taylor Blair