TAYLOR BLAKE
Willits,USA
Summary
Dedicated team player with a proven track record of achieving big goals with a strong passion for collaborating with the legacy cannabis community. Highly experienced in day-to-day logistical oversight, consistently ensuring smooth operations while fostering a positive and motivating team environment. Skilled at driving team performance through strategic planning and effective communication, resulting in improved productivity and morale. Committed to leveraging extensive industry knowledge to support organizational growth and success.
Overview
11
11
years of professional experience
Work History
Account Manager
Xtreme Farming
01.2025 - Current
- White glove customer service to a nationwide customer base.
- Worked with the team across different states to identify goals, collaborate on tasks and achieve company goals.
- Executing accurate and on-time fulfillment of orders, preparing quotations, processing transactions, generating and verifying shipping documentation, maintaining precise records in multiple systems, and ensuring carrier and regulatory compliance.
- Supported accounts receivable functions by reconciling accounts, resolving discrepancies, applying payments, and managing past-due balances.
- Additional duties also included processing returns, credits, and claims.
- Assisted with inventory coordination, and collaborating with cross-functional teams on shared projects and process improvements.
- Analyzed market trends and client needs to propose tailored solutions.
- Worked with a CRM, Lightspeed, Google Workspace, Quickbooks.
Executive Producer
The Emerald Cup
08.2014 - 08.2024
- Worked on an annual cycle of events with the Emerald Cup. Over the years, the event sizes ranged between 100 and 15,000 people a day.
- Managed the Emerald Cup brand (events, products, activations at other events)
- Helped to create and monitor an annual budget, as well as subsequent department budgets.
- Built strong relationships with vendors, sponsors, competitors, speakers, and key industry leaders.
- Followed local regulations for events and obtained necessary permits.
- Ensured compliance with local health and safety regulations during set up and throughout the duration of the event.
- Oversaw all departments working within the event from pre-production, day of show, and post-production.
- Provided on-site, detailed oversight for each event.
- Cultivated strong communication skills between leadership and the different departments.
- Sourced suppliers for: signage, decorations, equipment rental, furniture rental, catering, etc.
- Identified opportunities for cost savings through efficient resource utilization.
- Oversaw all marketing for the brand (social media, advertisements, video production, etc).
- Oversaw the development and implementation of an annual social media calendar.
- Hand-selected relevant speakers and assisted in creating panel topics each year.
- Designed lifestyle and event merchandise and identified strong partners to collaborate with.
- Oversaw the cannabis competition and all of its facets (entry drop-off, kit assembly, judging, award show).
- Actively participated in industry conferences and networking events.
- Traveled to conferences nationally and internationally to speak publicly about the brand.
- Experience working alone and with a PR firm: sourcing quotes, identifying storyline objectives, reaching out to members of the press, conducting interviews both live and in print.
- 10+ years of in depth knowledge of cannabis products
Cannabis Cultivator/Farm Manager
EC Family Farms
02.2016 - 12.2016
- Developed cost-effective budgeting for sustainable farm management practices.
- Supervised planting, cultivating, harvesting, storage, and sales of the flower.
- Provided on-site daily management of the farm for the entire season.
- Planned and implemented IPM strategies.
- Managed the different staff teams: leafing, harvesting, and trimming.
- Tracked data along the entire cultivation cycle and produced end-of-year reporting.
- Worked on attaining local permitting for the farm.
Education
Bachelor of Arts - Psychology
University of California Santa Cruz
Santa Cruz, CA06.2012
Skills
- Cannabis Industry Relationships
- Project Planning
- Account management
- Customer Service
- Budgeting and Finance
- Communications and Media
- Marketing
- Team Collaboration
- Producing Events
- Award Winning Cannabis Product Knowledge
- Excellent written and verbal communication
- G Suite, MS Office, CRM, Quickbooks
Timeline
Account Manager
Xtreme Farming
01.2025 - Current
Cannabis Cultivator/Farm Manager
EC Family Farms
02.2016 - 12.2016
Executive Producer
The Emerald Cup
08.2014 - 08.2024
Bachelor of Arts - Psychology
University of California Santa Cruz