Taylor Bryant
Durant
Summary
Strategic marketing and culture leader skilled in aligning enterprise strategy, brand, and community engagement to enhance relationships and drive growth. Expertise in activating purpose-driven initiatives across markets, collaborating with executive leadership and cross-functional teams to create impactful programs. Proven track record in building high-performing teams and fostering trust and engagement through scalable experiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Vice President, Performance Marketing
First United Bank & Trust
08.2025 - Current
- Lead enterprise performance marketing strategy driving deposit, loan, and product growth across commercial banking, treasury management, community banking, and wealth management.
- Aligned marketing strategies with Spend Life Wisely brand promise, strengthening customer trust and deepening relationships to support growth across community markets.
- Developed data-driven campaigns that reinforced Spend Life Wisely brand, increasing customer acquisition, engagement, and product adoption.
- Partner with commercial, treasury management, community banking, and wealth leadership to align marketing strategies with enterprise growth objectives.
- Built lifecycle marketing programs to meet customers at various stages of their financial journey, deepening long-term relationships.
- Provide strategic marketing guidance to community bank regions, developing localized strategies aligned with market needs and growth opportunities.
- Lead community bank events and experiential marketing initiatives that strengthen community engagement and brand presence.
- Lead and develop a high-performing marketing team responsible for campaign strategy, creative development, and execution.
- Deliver strategic insights through customer segmentation, account-based marketing, and journey-directed marketing strategies.
Co-Owner
Kingdom Grappling
06.2022 - Current
- Co-owner of a martial arts academy dedicated to building discipline, mentorship, and community connection through Brazilian Jiu-Jitsu training.
- Established community-centered academy emphasizing mentorship, personal growth, and character development for youth and adults.
- Foster a culture of discipline, resilience, and leadership through martial arts instruction and coaching.
- Developed programs enhancing confidence, accountability, and positive life habits for students.
- Create an inclusive environment that brings together families and community members around shared values.
- Led community outreach initiatives and partnerships fostering youth development and mentorship.
- Model servant leadership through coaching, mentorship, and culture building.
Artist
Choctaw Nation of Oklahoma
09.2018 - Current
- Created works celebrating Choctaw heritage and storytelling as a commissioned artist and enrolled member of the Choctaw Nation of Oklahoma.
- Developed commissioned artworks, including 'Choctaw Ponies' and 'Past to Present', exhibited at the Choctaw Nation Judicial Center.
- Supported preservation and representation of Choctaw culture through contemporary Native art.
Vice President, Customer Marketing Strategy Manager
First United Bank & Trust
04.2022 - 08.2025
- Led enterprise go-to-market strategies that drove customer cross-sell, retention, and win-back across the bank’s customer base.
- Led segment-specific marketing strategies designed to increase product penetration and customer lifetime value.
- Collaborated with executive leadership, product teams, analytics, and Community Bank leadership to enhance product adoption and deepen customer relationships.
- Partnered with analytics teams to measure campaign performance through A/B testing, multivariate testing, and lift analysis.
- Managed marketing budgets and assessed campaign performance with a focus on cost-per-account efficiency and profitability metrics.
- Collaborated with creative, agency, retail leadership, and project management teams to ensure campaigns executed accurately and aligned with the Spend Life Wisely brand.
- Directed in-branch marketing inventory and materials strategy to ensure alignment across community bank locations.
Assistant Vice President, Community Bank Marketing Manager
First United Bank & Trust
09.2020 - 04.2022
- Marketing leader responsible for consumer and small business growth through strategic marketing initiatives across the Community Bank network.
- Led integrated marketing campaigns supporting customer acquisition across a multi-market community bank footprint.
- Aligned brand strategy and customer insights with performance marketing to drive measurable growth.
- Partnered with executive leadership and cross-functional teams to deliver scalable marketing initiatives.
- Built and led high-performing marketing teams focused on measurable business outcomes.
- Developed marketing frameworks that empowered local markets to implement community-centered strategies effectively.
- Enhanced customer engagement through cohesive digital, branch, and community marketing initiatives.
- Advanced marketing infrastructure, analytics, and campaign operations supporting enterprise growth.
- Supported purpose-driven initiatives reinforcing brand trust and community impact.
Business Development Officer
First United Bank & Trust
Oklahoma City
02.2019 - 09.2020
- Championed Spend Life Wisely philosophy through community outreach, relationship development, market engagement initiatives, enhancing local brand presence.
- Developed strategic calling and relationship programs that linked small businesses with community leaders, fostering collaboration and support.
- Partnered with market leadership to support the successful launch and growth of a new community bank location.
- Led community-centered events that connected financial education, community impact, and the banking experience.
- Managed high-value relationships across commercial and retail banking channels.
- Organized large-scale community and stakeholder events that strengthened civic and business partnerships.
- Contributed to cross-functional strategies supporting market growth and community engagement.
- Advanced Spend Life Wisely brand promise by connecting financial wellbeing, community engagement, relationship-driven banking across Oklahoma City market.
Oklahoma City Chapter Coordinator
Conscious Capitalism, Inc.
02.2019 - 09.2020
- Led the Oklahoma City chapter of Conscious Capitalism, advancing the mission of purpose-driven business.
- Drove member engagement through educational programming and events promoting purpose-driven leadership.
- Guided board leadership in developing and executing chapter strategy.
- Strengthened partnerships among business leaders, community organizations, and mission-driven enterprises to enhance collaborative initiatives.
- Promoted the four tenets of Conscious Capitalism: Higher Purpose, Stakeholder Orientation, Conscious Leadership, and Conscious Culture.
Sales & Marketing Specialist
CareSource
06.2016 - 02.2019
- Increased patient participation by 900%.
- Increased new physician participation by 367%.
- Exceeded monthly sales goals by implementing targeted strategies to drive revenue growth.
- Managed sales and service relationships with 80 physician partners, enhancing collaboration and engagement.
Public Relations Specialist
Foam Pushers LLC
07.2013 - 06.2016
- Managed marketing media and advertising strategies to enhance brand visibility across company branches.
- Developed new sales accounts and expanded existing client relationships.
- Supported project bidding and community outreach initiatives to foster community engagement and partnership opportunities.
Education
Bachelor of Arts - Public Relations and Advertising
Southeastern Oklahoma State University
Durant, OKSkills
- Performance Marketing Strategy
- Data-Driven Marketing
- Customer Lifecycle Marketing
- Marketing & Growth Strategy
- Brand Strategy & Experience
- Customer journey strategy
- Community engagement
- Community Partnerships
- Brand leadership
- Enterprise Strategy
- Leadership & Strategy
- Program & Initiative Leadership
- Cross-Functional Leadership
- Stakeholder collaboration
- Strategic Communication
- Technical Tools
- Marketing Automation Systems
- CRM Platforms
- Power BI
- Asana
- Adobe Creative Suite
- Microsoft Office
- Team mentorship
- Community & Culture Leadership
- Culture building
Skills
Enterprise Strategy, Cross-Functional Leadership, Stakeholder & Executive Collaboration, Strategic Communication, Program & Initiative Leadership, Team Development & Mentorship, Performance Marketing Strategy, Customer Lifecycle Marketing, Brand Strategy & Experience, Customer Segmentation & Journey Strategy, Data-Driven Marketing, Culture & Brand Leadership (Spend Life Wisely), Community Engagement Strategy, Community Partnerships, Culture Building & Mentorship, CRM Platforms, Marketing Automation Systems, Power BI, Asana, Microsoft Office, Adobe Creative Suite
Certification
Stagen Foundational Leadership Program
Timeline
Vice President, Performance Marketing
First United Bank & Trust
08.2025 - Current
Co-Owner
Kingdom Grappling
06.2022 - Current
Vice President, Customer Marketing Strategy Manager
First United Bank & Trust
04.2022 - 08.2025
Assistant Vice President, Community Bank Marketing Manager
First United Bank & Trust
09.2020 - 04.2022
Business Development Officer
First United Bank & Trust
02.2019 - 09.2020
Oklahoma City Chapter Coordinator
Conscious Capitalism, Inc.
02.2019 - 09.2020
Artist
Choctaw Nation of Oklahoma
09.2018 - Current
Sales & Marketing Specialist
CareSource
06.2016 - 02.2019
Public Relations Specialist
Foam Pushers LLC
07.2013 - 06.2016
Bachelor of Arts - Public Relations and Advertising
Southeastern Oklahoma State University