Brewers Fanatic
Cat Mom
Traveler
Professional Movie Quoter
Thrift Queen
Amateur Barista
Taylor Crain
Wausau,WI
Summary
Content Marketing Manager with 5+ years of experience driving e-commerce growth through SEO, email campaigns, and multi-channel content strategies. Adept at optimizing product content, managing editorial calendars, and increasing conversions for B2B and B2C audiences.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Content Marketing Manager
Kelsan; CleanFreak.com
02.2023 - 02.2026
- Managed monthly promotional calendar driving sales growth.
- Reviewed, edited and approved content distribution to online channels and social media platforms.
- Collaborated with team on marketing copy, images, videos, emails, and other collateral.
- Utilized analytics and site metrics to analyze engagement and determine areas of improvement.
- Successfully optimized email campaigns and automations, increasing open, click-through rates and revenue.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
E-Commerce Specialist
Kelsan; CleanFreak.com
07.2021 - 02.2023
- Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability.
- Monitored website traffic and customer reviews to evaluate responses to site updates.
- Analyzed sales-related data to predict future sales, stock requirements and consumer behaviors.
- Created promotional campaigns to boost sales and drive customer engagement.
- Tested website features and functionality for optimal performance.
Product Line Manager - Jan/San
Rocket Industrial; CleanFreak.com
07.2020 - 07.2021
- Collaborated with sales, marketing, and support teams to source new product lines and fulfill customer needs.
- Maintained positive vendor relations to build strong partnerships.
- Analyzed metrics to measure product performance.
- Conducted market research to identify new opportunities and target markets.
- Maintained up-to-date knowledge of product lines.
Customer Support & Marketing Specialist
Rocket Industrial; CleanFreak.com
06.2019 - 07.2020
- Wrote engaging and successful marketing, advertising, and website copy.
- Assisted sales with product research, pricing, and lead times.
- Reduced process inconsistencies and effectively trained team members on best practices and protocols.
Client Experience Specialist
Rocket Industrial; CleanFreak.com
07.2017 - 06.2019
- Developed and enhanced relationships with new and existing customers through excellent customer service and timely follow-up via phone, email and chat.
- Created sales quotes and converted sales orders using internal ordering system.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
- Recommended, selected and helped locate and obtain products based on customer needs.
Marketing Research & Consumer Insights Intern
Rockline Industries
06.2016 - 08.2016
- Prepared project presentations and reports by analyzing and interpreting data to assist senior staff in making strategic business decisions.
- Assisted with consumer panel studies and evaluated customer needs and feedback to drive product and service improvements.
- Programmed online surveys for local and national level panels and generated reports detailing findings and recommendations.
Administrative Assistant
Bemis Company
05.2013 - 08.2015
- Summer position in 2013, 2014 and 2015.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Managed email correspondence and handled incoming and outgoing mail and faxes.
- Managed filing system, entered data and completed other clerical tasks.
Education
MBA - Marketing & Data Analytics
University of Wisconsin - Whitewater
Whitewater, WI/Online05-2021
BBA - Marketing
University of Wisconsin - Green Bay
Green Bay, WI05-2016
Skills
- Strategic content planning
- Copywriting
- SEO
- Web content management
- Product page optimization
- Social media
- Email marketing
- AI content creation
Certification
- KAP (Klaviyo Accelerator Program)
- Google Analytics
- High Performance Sales Training Course through Wisconsin School of Business Center for Professional & Executive Development
- Six Sigma Black Belt
- Google Digital Marketing & E-Commerce Professional Certificate (In progress)
- Google AI Professional Certificate
Interests
Timeline
Content Marketing Manager
Kelsan; CleanFreak.com
02.2023 - 02.2026
E-Commerce Specialist
Kelsan; CleanFreak.com
07.2021 - 02.2023
Product Line Manager - Jan/San
Rocket Industrial; CleanFreak.com
07.2020 - 07.2021
Customer Support & Marketing Specialist
Rocket Industrial; CleanFreak.com
06.2019 - 07.2020
Client Experience Specialist
Rocket Industrial; CleanFreak.com
07.2017 - 06.2019
Marketing Research & Consumer Insights Intern
Rockline Industries
06.2016 - 08.2016
Administrative Assistant
Bemis Company
05.2013 - 08.2015
MBA - Marketing & Data Analytics
University of Wisconsin - Whitewater
BBA - Marketing
University of Wisconsin - Green Bay