Taylor Cristo
Charleston,SC
Summary
Transitioning from a successful career as a digital marketing manager, I am poised to leverage my skills in strategic communication, empathy, and relationship-building to excel as an eating disorder therapist. With a proven track record in content creation, campaign management, and fostering connections, I am committed to utilizing my background to support individuals on their journey towards recovery and self-discovery.
Overview
3
3
years of professional experience
Work History
Digital Marketing Manager
Velocity Powersports
06.2022 - Current
- Successfully manage social media channels across all five Velocity Powersports LLC locations, accumulating over 6,500 followers since assuming responsibility.
- Proficiently create, edit, and develop engaging content for various platforms including Instagram, Facebook, YouTube, and TikTok.
- Spearheaded the conception and execution of Velocity Powersports' inaugural blog, responsible for content creation, writing, editing, and designing promotional materials, resulting in a significant increase in audience engagement.
- Craft and refine radio scripts for events, promotions, and sales initiatives, ensuring effective communication of brand messaging across all mediums.
- Lead Google AdWords campaigns for all five locations, optimizing targeting strategies to drive traffic and enhance brand visibility.
- Design captivating flyers for events, promotions, and sales, showcasing creativity and attention to detail to attract target audiences.
- Drive website development efforts by conceptualizing and implementing innovative layout designs, enhancing user experience and brand image.
- Compose and refine compelling web copy to effectively communicate brand values and engage online audiences.
Digital Media Coordinator
Palmetto Goodwill
05.2021 - 06.2022
- Devised content strategy to effectively engage target audiences.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted comprehensive market research and competitor analysis to inform digital strategy development.
- Developed comprehensive social media listening strategy that enabled timely response to customer queries, comments, and reviews, resulting in improved brand reputation.
Digital Media Specialist
Palmetto Warrior Connection
11.2021 - 05.2022
- Researched and developed new campaigns across multiple channels.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Created visually engaging multimedia content such as videos, infographics, and interactive presentations for use across digital platforms.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
Education
Bachelor of Arts - Communications
College of Charleston
Charleston, SC05.2021
Minor - Writing, Rhetoric, And Publication
College of Charleston
Charleston, SC05.2021
Skills
- Consumer Behavior Research
- Web Analytics
- Brand Marketing
- Proofreading
- Knowledge Acquisition
- Public and Media Relations
- Social Media Management
- Channel Development
- Email marketing campaigns
- Relationship Building
Timeline
Digital Marketing Manager
Velocity Powersports
06.2022 - Current
Digital Media Specialist
Palmetto Warrior Connection
11.2021 - 05.2022
Digital Media Coordinator
Palmetto Goodwill
05.2021 - 06.2022
Bachelor of Arts - Communications
College of Charleston
Minor - Writing, Rhetoric, And Publication
College of Charleston
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