Influencer marketing effectiveness
TAYLOR DAUM
Secondary Business Instructor
Cape Coral
Summary
Academic professional with depth of experience in higher education, known for crafting innovative curricula and promoting scholarly research. Proven track record of collaborating with diverse teams to drive educational excellence and adapt to evolving academic needs. Recognized for strong leadership, critical thinking, and ability to foster engaging learning environment.
Overview
11
11
years of professional experience
2039
2039
years of post-secondary education
3
3
Certifications
Work History
Instructor - Secondary Business
School District of Lee County
01.2021 - Current
- Courses taught: AICE Business AS and A Level (66% pass rate), AICE Economics AS and A Level (80% pass rate), Marketing Essentials (100% industry certification pass rate in 2024, and 94% in 2023), Marketing Management (piloting for SDLC CTE department)
- To ensure the academic success of upperclassmen, I design curriculum, structure lesson plans, and employ creative and engaging methodology
- Teach advanced coursework via Cambridge Assessment International Education, helping students write for various business, Economics, and Marketing topics while applying current domestic and global issues as they pertain to coursework outlined in the curriculum
- Integrate professional verbal and written exercises into lessons, including public speaking, rebranding campaigns, elevator pitches, and mock interviews linked to current events
- Utilize effective time management and interpersonal skills to provide an optimal in-person learning experience for ~200 students
- Led the school's Academic Team, which finished first place in the Lee County High School A-Team Invitational Competition
- The Academic Team qualified for the state championship in 2023 and 2024, finishing in the top 10 teams in FL in 2023
- Named 'Golden Apple Teacher of Distinction' in 2022 and 2024 by the Foundation of Lee County Schools
- Coordinated a silent auction for the Make-A-Wish Foundation, which raised approximately $3,000 and included 20+ vendors across SWFL
Assistant Manager
Blue Coyote Business & Social Club
01.2018 - 01.2020
- Designed and implemented a social media marketing strategy to increase membership and awareness of our fine dining club among the young professional target demographic in SWFL using Facebook, Google Adwords, and Google Analytics
- Co-coordinated the annual 300-attendee charity art gala by coordinating with local vendors, curating a menu, coordinating art transportation, developing a seating chart, and co-managing the event staff with the general manager and club owner
- Co-led wine training courses for staff increased wine sales by 15% over two months
- Redesigned menu to increase off-season sales by 13% and lower operating costs
Intern
U.S. House of Representatives Office, FL-19 District
01.2017 - 01.2019
- Conducted administrative and government agency case-related work for Congressman Francis Rooney
- Co-facilitated 2019 district participation in the Congressional Student Art Competition, to display student artwork in the nation's capital, working with teachers and superintendents across 11 schools and increasing overall student turnout to the competition by 30%
- Co-coordinated process for Service Academy Nominations for high school seniors in the FL-19 congressional district
Intern
Oppenheimer & Co.
01.2014 - 12.2014
- Company Overview: Women & Investing Program
- Organized an event exclusively for women with prominent roles in Boston's financial industry to increase mentor's client acquisition figures
- Recruited participation from the alumni board at MIT's Sloan School of Business
- Women & Investing Program
Education
Master of Business Administration - Marketing Concentration
University of Florida - Hough Graduate School of Business
Bachelor of Science - Marketing
Florida Gulf Coast University
05.2001 - 01.2019
Skills
- Google Analytics
- Google AdWords
- IBM SPSS
- Adobe Photoshop
- PeopleSoft
- Zoom
- Microsoft Office
- Technology integration
- Curriculum development
- Differentiated instruction
- Engaging presentation style
- Continuous professional development
- Project-based learning implementation
- Informative lectures
- Innovative teaching methods
- Research and analysis
- Interdisciplinary research
- Online teaching
- Team collaboration and leadership
- Process enhancement
Accomplishments
Achieved highest pass rate in the school district in AICE Business AS Level and AICE Economics AS Level from 2022-2024.
Achieved highest pass rate in the school district on Marketing Essentials Career and Technical Education (CTE) Exams from 2022-2024.
Awarded 'Golden Apple Teacher of Distinction' in 2022 and 2024 by The Foundation of Lee County Schools.
Certification
Secondary Education Certificate - Florida Department of Education.
Interests
Impact of social media on consumer behavior
Ethical considerations in digital marketing
Sustainability in branding
Role of chatbots in customer experience
Use of emerging technologies like 5G in marketing strategies
Impact of technology on startups
Customer lifetime value
Psychological aspects of entrepreneurship
Timeline
Entrepreneurship and Small Business Management V2 (Intuit)
01-2022
Instructor - Secondary Business
School District of Lee County
01.2021 - Current
Secondary Education Certificate - Florida Department of Education.
07-2020
Microsoft Office Specialist
07-2019
Assistant Manager
Blue Coyote Business & Social Club
01.2018 - 01.2020
Intern
U.S. House of Representatives Office, FL-19 District
01.2017 - 01.2019
Intern
Oppenheimer & Co.
01.2014 - 12.2014
Bachelor of Science - Marketing
Florida Gulf Coast University
05.2001 - 01.2019
Master of Business Administration - Marketing Concentration
University of Florida - Hough Graduate School of Business
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