Taylor Day
Independence,MO
Summary
Sales and Marketing professional with an entrepreneurial spirit. Driven by creative out-of-the box thinking and an open-minded, learn by doing curiosity. Natural right brain thinker with a honed skill set for left brain analytical processes. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
15
15
years of professional experience
Work History
Field Marketing Representative
C3 Industries
Kansas City, MO
10.2023 - Current
- Represent company and brand by executing various marketing events, such as vendor days, sample drops, competitions, tradeshows, networking events, and awards shows
- Coordinate event logistics with sales and marketing departments to ensure sufficient materials, personnel, and product distribution
- Collaborate with the marketing team to ensure that brand and physical and digital brand assets are routinely distributed and updated to all active dispensaries
- Build relationships with buyers, industry associations, and other industry contacts to identify and maintain prospective and existing customers
- Manage and assist with introductions to Territory Managers and potential clients
- Proactively plan networking strategies, including partnership opportunities for brand exposure
- Track and report on communications and outreach tied to events
- Lead conversations with members of the industry, both business and consumer, about the brand and company, including company ethos, growing methodology, product offerings, and upcoming launches
- Responsible for prospecting new buyers through referrals, networking and cold calling
- Manage accounts and prospects, as assigned, to establish, grow and defend sources of revenue
- Understand and implement strategies and policies created by Sales Leadership
- Participate in internal sales meetings to engage with sales team on products and market trends
- Maintain current knowledge on market events, collaborations, partnerships, and market trends, including initiatives of competitor brands.
Outside Sales Representative
Agri-genesis
Kansas City, MO
04.2022 - 08.2023
- Built revenue through direct networking, cold calling, email prospecting and drop-in store visits
- Established clear sales goals with clients based on Sandler Sales methods
- Exceeded sales goals in market-place.
Brand Ambassador
CLEAR CANNABIS INC.
Kansas City, MO
09.2021 - 04.2022
- Built revenue through direct patient engagement as subject matter expert
- Acted as customer experience liaison for both store and patients
- Developed strategy for customer retention
- Developed Promotional events.
Marketing and Sales
symplr
Overland Park, KS
01.2019 - 08.2021
- SaaS based provider of healthcare credentialing, compliance and privileging for medical staff of hospitals and managed care facilities
- Created technical marketing material by leveraging Subject Matter Experts and market research for strategic revenue campaigns
- Discovered need for educational videos based on addressing end-user pain points and lead process of creating new marketing material
- Collaborated with Marketing and Department Heads to spearhead new educational videos intended to increase sales
- Honed and utilized productions skills by use of green screens, lighting equipment, Final Cut Pro and Zoom softwares.
Inside Account Executive
HighQ
Overland Park, KS
11.2017 - 03.2019
- SaaS based provider of content management and cloud collaboration for law firms
- Practiced Sandler Sales Training pain point techniques in conjunction with marketing department to formulate strategic email and white paper methodologies
- Created custom email campaigns including content based on market research
- Negotiated sales proposals with IT & managing partners
- Met and exceeded monthly meeting and sales quotas.
Business Development Representative
VeriShip
Overland Park, KS
07.2017 - 10.2017
- SaaS based provider of parcel auditing services
- Exceeded top performance in monthly and quarterly sales quotas
- Scheduled and led sales-based meetings with decision makers
- Cold called daily through phone and email strategies.
Owner/Operator
GH Hot Rod Engines
Kansas City, MO
01.2014 - 06.2017
- Provider of custom LSX engine and drivetrain packages for niche hot rod and off-road market vehicles
- Cultivated all sales, marketing and customer relationships
- Built revenue stream to over $400,000 annual run rate by second year operating
- Focused on detailed approach to each step of the sales cycle
- Crafted offerings catered to identified target market segments
- Created advertising campaigns through social media and Google SEO.
Owner/Operator
Mizfit MotorSports
Kansas City, MO
01.2009 - 12.2013
- Provider of custom Pro-Touring 1969 Chevy Camaros
- Created custom hot rod packages
- Managed all sales, car design, and project execution
- Oversaw employees, scheduling, payroll and accounting
- Executed marketing and web design
- Leveraged strong closing to drive annual revenue to $600k
- Executed online marketing driving 300+ hits and 25+ inquiries weekly.
Education
Graphic Arts
University of Kansas
Lawrence, KSSkills
- Event Management
- Brand Development
- Content Management
- Video Production
- Market Research
- Customer Engagement
- Brand Promotion
- Business Development
- Project Management
- Marketing
- Graphic Design
- Market Analysis
- Strategic Marketing and Sales
- Outside sales (2 years)
- Inside sales (5 years)
- Customer retention (5 years)
- Account management (5 years)
- Project management (5 years)
- Mechanical knowledge (10 years)
- Customer Experience (5 years)
- Event Marketing
- CRM Software
- Digital Marketing
- Content Development
Assessments
- Teamwork: Interpersonal skills, Proficient, 07/01/21
- Customer service, Proficient, 05/01/23
- Customer focus & orientation, Proficient, 08/01/22
- Marketing, Proficient, 05/01/23
- Outside sales, Proficient, 08/01/22
- Sales skills, Proficient, 11/01/20
- Work style: Reliability, Completed, 05/01/23
Timeline
Field Marketing Representative
C3 Industries
10.2023 - Current
Outside Sales Representative
Agri-genesis
04.2022 - 08.2023
Brand Ambassador
CLEAR CANNABIS INC.
09.2021 - 04.2022
Marketing and Sales
symplr
01.2019 - 08.2021
Inside Account Executive
HighQ
11.2017 - 03.2019
Business Development Representative
VeriShip
07.2017 - 10.2017
Owner/Operator
GH Hot Rod Engines
01.2014 - 06.2017
Owner/Operator
Mizfit MotorSports
01.2009 - 12.2013
Graphic Arts
University of Kansas
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