Taylor Diaz
Kansas City,
Summary
Digital Marketer with 4+ years of experience driving brand growth through innovative strategies. Proven expertise in strategic planning, project management, and team leadership. Skilled in improving communication and business performance through targeted digital marketing initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Cornerstone Companies
Overland Park
06.2025 - Current
- Increased inbound insurance leads by 32% through targeted digital campaigns focused on auto, home, and life insurance products
- Managed CRM system to track insurance leads from initial inquiry through quote and policy conversion
- Spearheaded company website redevelopment, aligning messaging and visuals with brand standards, enhancing user experience, and boosting online engagement metrics
- Coordinated cross-functional teams to execute integrated marketing plans effectively.
Marketing Manager
Wisdom Dental Group
Kansas City
09.2024 - 06.2025
- Launched first company website from scratch, effectively showcasing brand vision online.
- Developed innovative marketing plan targeting rapid student acquisition and scalable growth.
- Produced and managed creative ad campaigns that increased audience engagement significantly.
- Defined the brand story, voice, and identity during crucial early-stage growth.
Digital Media Coordinator
Carter Broadcast Group
Kansas City
09.2023 - 09.2024
- Increased digital revenue by 20% through the strategic acquisition of new businesses in Kansas City.
- Managed Google Ad and Simpli.fi campaigns, developing innovative strategies and designing impactful assets.
- Monitored digital media campaign effectiveness, optimizing performance against client KPIs while ensuring budget efficiency.
- Conducted competitor analysis to enhance online marketing initiatives and gain competitive advantage.
Digital Marketing Coordinator
Summit Marketing
Lenexa
08.2022 - 05.2023
- Created and managed direct mail campaigns for diverse clients within a nonprofit organization.
- Developed comprehensive marketing packages, including web design and new media advertising campaigns.
- Proofread and edited proposals, blogs, and marketing materials to enhance clarity and impact.
- Oversaw social media accounts, implementing strategies that significantly increased engagement.
Social Media Marketing Intern
Midwest Pool Management
Kansas City
02.2022 - 08.2022
- Developed engaging organic and paid social content, increasing job applicants by 50%.
- Researched and analyzed target audience preferences, trends, and behaviors.
- Formulated comprehensive social media campaign strategies, including budget planning and content scheduling.
- Expanded company presence into new social media platforms and strengthened existing ones.
Education
Bachelor of Arts - Communications
University of Missouri - Kansas City
Kansas City, MOSkills
- Digital Marketing
- Market Research and Analysis
- Search Engine Optimization (SEO)
- Google Ads, Analytics
- Adobe Creative Suite
- Microsoft Office
- CRM Management
- KPI Management
- Content Creation
- Business Development
Affiliations
- Member of NSLS (National Honor Society of Leadership and Success)
- The Donna Reed Foundation – Intern (Summer 2021)
Certification
- Meta Certified Digital Marketing Associate - 2024
- Microsoft Advertising Search Certification - 2024
- Google Ads Creative Certification - 2024
- Google Ads Search Certification - 2024
- Google Ads Video Certification - 2024
- Google Ads Display Certification - 2024
- Google Ads Measurement -2024
- Simpli.fi Platform Certification -2024
- Digital Advertising Certification - Hubspot Academy - 2023
- Digital Marketing Certification - Hubspot Academy - 2023
- Social Media Certification - Hubspot Academy - 2023
Timeline
Marketing Specialist
Cornerstone Companies
06.2025 - Current
Marketing Manager
Wisdom Dental Group
09.2024 - 06.2025
Digital Media Coordinator
Carter Broadcast Group
09.2023 - 09.2024
Digital Marketing Coordinator
Summit Marketing
08.2022 - 05.2023
Social Media Marketing Intern
Midwest Pool Management
02.2022 - 08.2022
Bachelor of Arts - Communications
University of Missouri - Kansas City