TAYLOR DUFFANY
Hoboken
Summary
Skilled media professional with experience in luxury fashion, adept at executing full-funnel campaigns across multiple channels. Proven ability in data analysis and creative collaboration, leveraging Google Analytics and strong communication skills to drive impactful results.
Overview
7
7
years of professional experience
Work History
Performance Media Coordinator
Gucci
10.2022 - Current
- Executed and optimized full-funnel performance marketing campaigns across Paid Social, Search, Display, Video and Affiliate channels to drive customer acquisition, drive brand engagement, and ROI.
- Managed end-to-end campaign execution, including creative briefing, asset delivery, and iterative testing across Meta, TikTok, Pinterest, Snapchat, and programmatic partners.
- Analyzed daily and weekly performance metrics to identify optimization opportunities and improve campaign efficiency.
- Collaborated with cross-functional teams and agency partners to align on performance strategy across North America and Mexico, while supporting budget pacing, tracking, and reconciliation.
Media Assistant
Gucci
01.2021 - 10.2022
- Assisted with the execution of media campaigns across Paid Social, Display, and Video channels.
- Coordinated quarterly KOL giftings, increasing influencer engagement and brand desirability.
- Developed campaign recap decks, providing performance insights to inform future strategies.
Public Relations Intern
Battalion PR
09.2019 - 12.2019
- Compiled media lists and conducted targeted outreach, enhancing visibility for twelve client accounts.
- Monitored industry trend coverage, providing insights for strategy development for luxury jewelry brands.
- Clipped and highlighted secured media coverage in monthly reports, demonstrating PR effectiveness for multiple brands.
- Created social content for the Battalion PR Instagram page.
Education
Bachelor of Science - Fashion Merchandising, Business, Journalism
Marist College
05-2019
Skills
- Google Analytics
- Performance Analysis
- Smartsheet
- Microsoft Office
- Organizational Skills
- Written Communication
- Team Oriented
- Quick Learner
Timeline
Performance Media Coordinator
Gucci
10.2022 - Current
Media Assistant
Gucci
01.2021 - 10.2022
Public Relations Intern
Battalion PR
09.2019 - 12.2019
Bachelor of Science - Fashion Merchandising, Business, Journalism
Marist College