Taylor Esche
Nashville,TN
Summary
Live events professional specializing in media relations, brand strategy, and campaign management. Demonstrated success in creating impactful campaigns that increase audience engagement and elevate brand visibility.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Hard Head Management
05.2025 - Current
- Coordinated social media campaigns across various platforms to enhance audience engagement.
- Managed email marketing campaigns for timely delivery and precise audience targeting.
- Developed strategic social media marketing initiatives to boost artists' tour and festival sales.
Public Relations Manager
CashorTrade
03.2024 - Current
- Coordinated media outreach to secure coverage for organizational campaigns.
- Developed engaging press releases to promote CashorTrade events and initiatives.
- Collaborated across departments to create compelling story angles and thought leadership for media exposure.
Creative Strategist
JED Media
04.2020 - Current
- Formulated innovative concepts for multimedia campaigns across diverse platforms.
- Established media relations strategies to boost brand visibility and engagement.
- Created press releases and media kits for company initiatives and events.
Sales and Marketing Manager
Haustile
11.2022 - 10.2024
- Compiled comprehensive reports on sales performance for executive evaluation and strategic planning.
- Managed team of sales representatives through guidance, training, and ongoing support.
- Directed branding, sales enablement, and public relations strategies to enhance marketing initiatives.
Publicist
CashorTrade
09.2017 - 10.2019
- Built relationships with journalists and influencers to secure media coverage.
- Monitored media coverage and analyzed trends to inform future strategies.
- Collaborated with marketing teams to ensure cohesive messaging across all channels.
Education
Bachelor of Arts - English
The University of Alabama
Tuscaloosa, AL12-2016
Skills
- Strategic communication
- Content creation and social media
- Market research analysis
- Strategic communication
- Campaign management
- Content creation
Community Involvement
Board Member - Music Media Collective
Music Media Collective was established to fill the growing void left by the decline of independent and community-driven publications and broadcasting by providing funding, resources, and platforms that support storytelling, artist discovery, and cultural preservation.
Timeline
Marketing Manager
Hard Head Management
05.2025 - Current
Public Relations Manager
CashorTrade
03.2024 - Current
Sales and Marketing Manager
Haustile
11.2022 - 10.2024
Creative Strategist
JED Media
04.2020 - Current
Publicist
CashorTrade
09.2017 - 10.2019
Bachelor of Arts - English
The University of Alabama