Taylor Eurton-Henderson
Midland,MI
Summary
A seasoned entrepreneur with a solid background in business management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with over six years in sales and market development. Ready to leverage experience and drive to pursue new professional challenges. Proactive and motivated candidate with a high-energy approach to building and optimizing business operations. Solid understanding of facets such as financial, business and personnel management. Results-driven and industrious with conscientious attention to critical details and big-picture needs.
Overview
14
14
years of professional experience
Work History
Market Development Representative
Sazerac
07.2023 - Current
- Directly manage solutions to grow assigned accounts business, while driving results that deliver market share growth for Sazerac brands
- Achieve volume objectives for the brand state priorities
- Plan and implement programs to deliver distribution, merchandising, display, and retail promotional objectives
- Develop mutually valuable relationships with assigned customers, through understanding their key needs and requirements
- Serve as the communication lead between key customers, wholesalers and internal teams
- Ensures retail prices are consistent with state brand guidance
- Monitor agreed upon Key Performance Indicators (KPI's) with key customers
- Support Market Development Manager with brand building, programming, and distribution activities with customers.
Sales Representative
Founders Brewing Company
10.2021 - 07.2023
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction
- Enhanced marketing and sales strategies to increase profitability and develop organizational pipeline
- Tailored sales approaches and techniques to specific clients needs to increase marketing effectiveness
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance
- Conducted Presentations to large venues and corporate buyers
- Enhanced territory operations through successful cold-calling of area business leaders and establishing favorable contracts
- Boosted brand awareness, implemented promotional campaigns and employed sales tactics as part of territory development
- Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals
- Emphasized product features based on analysis of customers' needs
- Utilized a CRM and metric software to identify customer needs and manage inventory
- Covered a vast territory of 46 counties in the state of Michigan with over 2,000 accounts.
Operations Manager
Fabiano Brothers Inc.
10.2020 - 10.2021
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Developed systems and procedures to improve operational quality and team efficiency.
- Inspected vehicles and requested maintenance tasks be completed within specific timeframes.
- Oversaw warehouse staff and maintained efficiency in fast-paced environment.
- Organized records of vehicles, schedules and completed orders.
- Coordinated driver dispatch to accomplish daily delivery requirements.
- Led improvement initiatives to advance operational efficiencies and increase revenue.
- Created and enforced detailed organization processes to increase quality and service standards.
Sales Representative
Fabiano Brothers
03.2017 - 10.2020
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions
- Developed and delivered engaging sales presentations to convey product benefits
- Cultivated sales and new business opportunities in new markets to achieve bottom-line results
- Drove business development through proactive networking and relationship-building strengths
- Implemented marketing and sales campaigns to effectively create brand awareness
- Built strong rapport with clients by understanding needs and clearly explaining products
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
- Efficiently solved complex problems that impacted management
- Tailored sales approaches and techniques to specific client needs to increase marketing effectiveness
- Communicated with customers to understand needs and recommend appropriate solutions
- Worked with recruiting teams and human resources representatives to accomplish hiring objectives for new team members
- Established beneficial professional networks and partnerships to gain insight and campaign support resulting in long-term business relationships
- Increased sales by over 15% in territory.
Mobile App Developer
Campus Black Book
08.2014 - 03.2017
- Utilized social media websites such as, to promote services and identify customer needs and preferences
- Formulated a comprehensive business plan complete with clear and actionable goals
- Researched market competitors and industry trends to identify potential new products and services
- Worked with Venture Capital Lending companies to create interest to invest in the company
- Participated in design and planning exercises for future software rollouts
- Designed and developed application test scripts
- Played a major role in layout modifications to improve functionality
- Oversaw two major new enhancements to existing software system.
Lead Lab Researcher
UCSB Social Cognition
09.2013 - 06.2015
- Conducted experiments
- Used software such as MATLAB in the design of the experiments and analyzed data through statistical software (SPSS)
- Scheduled participants and researchers for studies
- Gathered and organized information for research purposes.
Lead Researcher
USCB Social Psychology Lab
09.2013 - 05.2015
- Acted as a communication liaison for the lab through recruiting participants
- Established and maintained cooperative relationships with representatives of the community, consumers, employee and public interest groups for funding
- Organized public appearances, lectures, contests and exhibits to increase participants in studies
- Collaborated with the leadership team to identify relevant questions and determine best methods of collection
- Streamlined research processes to meet tight deadlines for multiple projects
- Led research team of five members on multiple projects and successfully met all key milestones.
Customer Service Manager
Mountain Lake Mortgage
10.2011 - 06.2013
- Managed all advertising consisting of a $500,000 budget
- Created web advertising
- Developed radio spot commercials and placed several print ad advertising all in a competitive market
- Developed company website and backed features to attract potential borrowers
- Interviewed consumers interested in a loan to better understand what they were looking for from a lender
- Company closed $20 million each month in loans coming from the media advertising I created
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
Sales Manager
Sleepy's Emporium
09.2009 - 09.2011
- Monitored the daily activities of customer support teams
- Interviewed, hired and trained new quality customer service representatives
- Provided detailed monthly departmental reports and updates to senior management
- Provided a high level of product and leadership support to representatives and clients
- Routinely prepared and evaluated CRM reports to identify problems and areas for improvement
- Resolved customer questions, issues and complaints.
Education
Bachelor of Arts - Psychology
University of California, Santa Barbara
Santa Barbara, CA01.2015
Skills
- Lead prospecting
- Utilized company's CRM (salesforce) to manage/Grow accounts
- Interpersonal and Influential communication skills
- Solution Selling
- Technical execution with pro
- Operates with High Integrity
- Collaborative Amongst Peers
- Sales and Marketing
- Customer Consultation
- Strategic Planning
- Build Excellent Customer Rapport
- Excellent Problem Solving ability
- Creativity and Ingenuity
- Data Analysis
- Sales Expertise
- Technical, Scientific and Research Skills
- Account Management
- Persuasive Presentations
Languages
Spanish
Timeline
Market Development Representative
Sazerac
07.2023 - Current
Sales Representative
Founders Brewing Company
10.2021 - 07.2023
Operations Manager
Fabiano Brothers Inc.
10.2020 - 10.2021
Sales Representative
Fabiano Brothers
03.2017 - 10.2020
Mobile App Developer
Campus Black Book
08.2014 - 03.2017
Lead Lab Researcher
UCSB Social Cognition
09.2013 - 06.2015
Lead Researcher
USCB Social Psychology Lab
09.2013 - 05.2015
Customer Service Manager
Mountain Lake Mortgage
10.2011 - 06.2013
Sales Manager
Sleepy's Emporium
09.2009 - 09.2011
Bachelor of Arts - Psychology
University of California, Santa Barbara
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