Summary
Overview
Work History
Education
Skills
Key Projects
Timeline
Generic

Taylor Fant

Frisco,TX

Summary

A dedicated marketing & outreach professional with years of experience driving strategic initiatives and fostering community engagement. Expert in B2B Marketing, leveraging tools like Zoho CRM and Salesforce to enhance brand visibility and consumer outreach. Proven leader with a passion for delivering impactful campaigns that resonate with diverse audiences that enhance community outreach.

Overview

8
8
years of professional experience

Work History

Sr. Marketing & Community Outreach Coordinator

Mr. Cooper Group
Coppell, TX
05.2021 - 07.2024
  • Spearheaded and managed community events, fundraisers, workshops, and meetings, boosting brand visibility and engagement.
  • Managed relationships with stakeholders, major donors, community leaders, local organizations, and media outlets to foster collaboration in the community.
  • Developed and implemented marketing strategies, significantly improving outreach efforts.
  • Utilized social media analytics and platforms (e.g., Instagram, X, TikTok) to optimize content and monitor performance, driving audience engagement.
  • Generated and presented KPI reports, recommending optimizations to enhance marketing effectiveness.
  • Conducted data-driven analysis to refine outreach strategies, resulting in a 15% increase in community engagement.
  • Monitored and optimized marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
  • Introduced a community ambassador program, fostering local partnerships and driving a 20% increase in event participation.
  • Trained and mentored volunteers in effective marketing, outreach and fundraising techniques.

Logistics Processor

Nordstrom
Frisco, TX
01.2020 - 04.2021
  • Planned and supervised shipments from production to end-user and scheduled daily and weekly routes.
  • Collaborated with cross-functional teams to improve overall supply chain performance and coordination.
  • Streamlined distribution processes for faster delivery times and increased customer satisfaction.

Corporate Social Responsibility Summer Internship

Mr. Cooper Group
Coppell, TX
05.2019 - 08.2019
  • Supported the implementation of the organization's Diversity, Equity & Inclusion initiatives.
  • Contributed to the planning and organization of community outreach events and volunteer activities.
  • Provided support for CSR reporting and analysis, collecting data and preparing reports on corporate social responsibility efforts.
  • Gained knowledge on performance tracking tools such as KPI's and ROI's.
  • Developed and researched ideas for ESG (Environmental, Social, and Governance) initiatives.

Sales Associate, Women's Apparel

Nordstrom
Dallas & Houston, TX
06.2016 - 08.2019
  • Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
  • Fostered client relationships through proactive follow-up and attentive customer service.
  • Generated and presented regular reports on key performance indicators (KPIs), evaluating the success of customer interactions.
  • Utilized CRM software to track sales and ensure accurate reporting.

Education

Bachelor's Degree in Business Administration - Marketing -

Prairie View A&M University
05.2021

Skills

  • Microsoft Power BI
  • Hootsuite
  • Salesforce
  • Zoho CRM
  • Social Media Management
  • Community Management
  • Effective Communication
  • Project Management
  • B2B Marketing
  • Event Planning & Management

Key Projects

1st Annual Mr. Cooper Group's "Juneteenth Opal Lee Walk", June 2024, Coppell, TX:

  • Managed a community walk fundraiser event, overseeing registration for 200+ participants and securing $10,000 in donations to support the Opal Lee Foundation.
  • Implemented peer-to-peer fundraising strategies that doubled individual participant fundraising goals.
  • Designed and executed marketing materials and social media content to enhance event visibility and community engagement.
  • Fostered partnerships with community leaders, local businesses, and organizations to secure support and sponsorships for the event.
  • Orchestrated all logistical aspects of the Juneteenth Walk, including route planning, permits, and coordination with local authorities.

Community Outreach Event: Supporting Maui Fire Victims, September 2023, Maui, Hawaii: 

  • Organized and led a community outreach event to provide support and resources for homeowners affected by the Maui Fires.
  • Coordinated logistics, including venue selection, volunteer recruitment, and outreach efforts to ensure effective participation and engagement.
  • Collaborated with local authorities, non-profit organizations, and community leaders to streamline assistance efforts and maximize impact.

Timeline

Sr. Marketing & Community Outreach Coordinator

Mr. Cooper Group
05.2021 - 07.2024

Logistics Processor

Nordstrom
01.2020 - 04.2021

Corporate Social Responsibility Summer Internship

Mr. Cooper Group
05.2019 - 08.2019

Sales Associate, Women's Apparel

Nordstrom
06.2016 - 08.2019

Bachelor's Degree in Business Administration - Marketing -

Prairie View A&M University
Taylor Fant