Taylor Freels
Austin,United States
Summary
Co-Owner of a local event company with the goal of leveraging my wealth of marketing and operational knowledge to create opportunities and success for traditionally underrepresented minorities in the music industry.
Overview
5
5
years of professional experience
Work History
Owner
Underground Voices
05.2022 - Current
- Tailored messaging and marketing materials to exponentially increase client acquisition
- Lead weekly strategy meetings to determine new business opportunities, assign tasks, and review previous weeks action plans.
- Assisted in recruiting, hiring and training of team members.
- Established foundational processes for business operations.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
Global Channel Marketing Manager
NewTek
04.2022 - 09.2022
- Managed a network of 1250 partners
- Developed and approved MDF plans for our partner network.
- Analyzed metrics from partners after marketing activities and developed reports with actions plans for both internal and external teams.
- Reorganized the MDF program resulting in a 17% decrease in expenditures.
- Drove and delivered sales leads to convert into new business.
GCP Partner Development Lead
Rackspace
09.2020 - 11.2021
- Created and executed on Rackspace specific GCP marketing materials and campaigns.
- Aligned with Google to develop Google lead marketing initiatives to comb their current customer base for customers needing partnership, leading to a 35% increase in quarterly sales.
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Developed the annual MDF plan to submit to Google for weekly marketing and demand generation events.
Channel Development Manager
Quest Software
02.2019 - 09.2020
- Built channel engagement to support territory sales goals.
- Analyzed business operations to make strategic recommendations on go-to-market and most effective marketing models.
- Drove and delivered sales leads to convert into new business.
- Coordinated sales activities with partners and resellers to identify and close new business by optimizing their marketing plans.
- Promoted from BDR to Channel Development Manager 07/19
Education
Education Information Availible Upon Request
Skills
- Account management
- Marketing Program Management
- New Business Development
- Coaching and mentoring
- Analytical problem solver
- Sales processes
- SAAS Sales
- Sandler Sales
- Sales Reporting
- Digital Marketing
- Strategic account development
- Event Production
Timeline
Owner
Underground Voices
05.2022 - Current
Global Channel Marketing Manager
NewTek
04.2022 - 09.2022
GCP Partner Development Lead
Rackspace
09.2020 - 11.2021
Channel Development Manager
Quest Software
02.2019 - 09.2020
Education Information Availible Upon Request
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