Summary
Overview
Work History
Education
Skills
Timeline
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Taylor Froding

Los Angeles,California

Summary

Highly trained professional with a passion for working with and for people. Known for excellent public relations and marketing coordination. Solutions-oriented problem-solver with a goal-oriented mindset. Experienced in creating and implementing community engagement strategies that foster a positive and interactive environment. Utilizes exceptional communication and organizational skills to effectively manage diverse community needs. Demonstrated track record of building strong relationships and resolving conflicts, ensuring a cohesive and supportive community atmosphere.

Overview

6
6
years of professional experience

Work History

Community Manager and Event Planner

Formula Fig
05.2023 - Current
  • Cultivated a vibrant community for Formula Fig by strategically engaging with individuals that aligned with brand vision
  • Established strategic partnerships with relevant organizations, expanding the reach of the community and generating new opportunities for collaboration.
  • Collaborated cross-functionally to integrate community feedback into organizational strategies, which enhanced brand loyalty and overall success
  • Organized regular community events, fostering a sense of belonging among members and promoting networking opportunities.

Founder and Creative Director

Tay's Teas
01.2022 - Current
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Led the strategic planning process to define business goals and ensure alignment across all departments.

Marketing Associate

Urban Outfitters
02.2022 - 05.2023
  • Boosted brand visibility by assisting and executing targeted marketing campaigns.
  • Enhanced social media presence with creative content and effective targeting.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Evaluated competitor marketing strategies, identifying opportunities for differentiation and competitive advantage.
  • Collaborated on creating content for company blog to drive organic traffic and boost search engines rankings.

Marketing Coordinator

Reformation
02.2021 - 02.2022
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Planned and executed internal and external marketing events.
  • Enhanced brand visibility by developing and implementing targeted marketing campaigns.

Visual Manager

Free People
10.2019 - 02.2021
  • Led the conceptualization and execution of in-store visual displays that aligned with brand guidelines, resulting in increased foot traffic and sales
  • Collaborated with cross-functional teams to ensure cohesive brand presentation across all visual elements
  • Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
  • Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.

Apparel Manager

Anthropologie
10.2018 - 10.2019
  • Optimized store layout based on customer flow patterns; this created an intuitive shopping experience which resulted in increased sales.
  • Ensured store presentations aligned with overall brand ethos and messaging.
  • Organized special events such as fashion shows or in-store workshops to drive brand awareness and boost community engagement.
  • Improved employee retention rates by creating a positive work environment, offering growth opportunities, and recognizing team accomplishments.

Education

Bachelor of Science - Fashion Merchandising, Marketing

Meredith College
Raleigh, NC
05.2018

Skills

  • Creative Event Production
  • Community Engagement & Management
  • Strategic Marketing & Branding
  • Holistic Wellness & Lifestyle Integration
  • Adaptability & Problem Solving
  • Collaboration & Team Leadership
  • Client Relations & Satisfaction
  • Strong Interpersonal Skills

Timeline

Community Manager and Event Planner

Formula Fig
05.2023 - Current

Marketing Associate

Urban Outfitters
02.2022 - 05.2023

Founder and Creative Director

Tay's Teas
01.2022 - Current

Marketing Coordinator

Reformation
02.2021 - 02.2022

Visual Manager

Free People
10.2019 - 02.2021

Apparel Manager

Anthropologie
10.2018 - 10.2019

Bachelor of Science - Fashion Merchandising, Marketing

Meredith College

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Taylor Froding