Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Taylor Futch

Taylor Futch

Miami,FL

Summary

Creative and results-driven marketing professional with a strong foundation in digital marketing, content creation, and brand management. Beginning my career as a Student Marketeer for Red Bull, I quickly honed my skills in event promotion, influencer partnerships, and social media engagement. Over the years, I have developed expertise across multiple industries, including music, wellness, and lifestyle, through roles such as a Digital Marketing Intern at LoSoMo and Freelance Marketing Manager.

As the Founder of Ivory and Ink Marketing, I now lead marketing strategies for clients like L'Amigas Collective and Pilates One, delivering tailored content, community-driven campaigns, and customer acquisition strategies. With a deep understanding of social media, content marketing, and community management, I drive brand awareness and growth while fostering authentic engagement. Passionate about building brands from the ground up, I’m now focused on combining my freelance marketing experience with content creation to help companies grow and build lasting connections with their audiences.

Overview

8
8
years of professional experience

Work History

Founder

Ivory and Ink Marketing
09.2024 - Current
  • Founded Ivory and Ink Marketing to provide innovative digital marketing solutions, specializing in social media management, content creation, and brand strategy for diverse clients in the music and wellness industries.
  • Led all marketing operations for L'Amigas Collective, including developing and executing social media strategies, website redesigns, and managing digital campaigns that enhance community engagement and brand loyalty.
  • Drive client acquisition and retention by developing tailored content strategies for Pilates One, significantly increasing engagement across social media platforms, boosting sales, and attracting new clients.
  • Oversee the redesign and content strategy for client websites, ensuring they are user-friendly, SEO-optimized, and aligned with overall brand messaging.

Social Media Manager

Out to Sea - Split After Dark
04.2023 - 07.2024
  • Increased brand awareness through the development and implementation of successful public relations campaigns.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Cultivated strong corporate image and identity with clear branding.
  • Taught in-house employees strategies for successful internal and external communications.
  • Surpassed client goals with a 202% growth on Instagram, 203% on TikTok, and 10 million views across all platforms.
  • Coordinated influencer marketing initiatives to amplify brand presence and foster organic engagement on social channels

Freelance Marketing

Freelance
06.2020 - 02.2022
  • Transformed brand identity and strategy to drive revenue growth
  • Led research, data analysis, and project management, ensuring effective client communication and on-time project delivery
  • Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
  • Provided professional services and support in a dynamic work environment.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.

Student Marketeer

Redbull
01.2018 - 01.2019
  • Represented Red Bull at university events and local campus activations, driving brand awareness and building a strong, loyal student community.
  • Organized and executed creative events such as sampling sessions, live music, and sports activations to engage students and promote the Red Bull brand.
  • Developed and implemented strategic marketing campaigns, targeting specific student demographics to increase product trials and long-term brand loyalty.
  • Established partnerships with key student influencers and campus organizations to amplify Red Bull's visibility through word-of-mouth and social media promotion.
  • Gathered consumer insights and feedback from students to inform Red Bull’s regional marketing strategies and improve campus-specific campaigns.

Digital Marketing Intern

LoSoMo, Inc.
09.2017 - 03.2018
  • Gained hands-on experience in digital marketing by contributing to the development and execution of LoSoMo’s marketing initiatives across multiple channels.
  • Managed social media channels, designed engaging posts, and analyzed audience engagement to refine future content strategies and increase community interaction.
  • Conducted market analysis to identify key trends and opportunities, providing actionable insights to clients and helping shape more effective marketing strategies.

Education

BA - Digital Communication & Multimedia Studies

Florida Atlantic University
05.2020

Study Abroad - undefined

Università Ca' Foscari Venezia
07.2019

Skills

  • Content Creation
  • Market Research
  • Project Management
  • Social Media Strategy
  • Leadership
  • Communication
  • Microsoft Suite
  • Google Suite
  • Google Analytics
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Wix
  • Canva
  • Wordpress
  • Mailchimp

Timeline

Founder

Ivory and Ink Marketing
09.2024 - Current

Social Media Manager

Out to Sea - Split After Dark
04.2023 - 07.2024

Freelance Marketing

Freelance
06.2020 - 02.2022

Student Marketeer

Redbull
01.2018 - 01.2019

Digital Marketing Intern

LoSoMo, Inc.
09.2017 - 03.2018

Study Abroad - undefined

Università Ca' Foscari Venezia

BA - Digital Communication & Multimedia Studies

Florida Atlantic University

Similar Profiles

CREATE PROFILE
Taylor Futch