Summary
Overview
Work History
Education
Skills
Timeline
Generic

Taylor Gibson

Chicago,IL

Summary

Public Relations and Advertising graduate. Results driven and forward thinking. Seeking a position that utilizes and enhances my learning, knowledge and skills, and offers opportunity for development.

Overview

7
7
years of professional experience

Work History

Sales agent

One Digital
08.2023 - Current
  • Evaluating leads, and provided information on product while assessing analysis for customers.
  • Increased sales revenue by consistently meeting and exceeding sales targets.
  • Developed strong relationships with clients through excellent customer service and regular followups.
  • Conducted market research to identify trends and opportunities for increased sales growth.
  • Negotiated contracts with prospective clients, helping to secure long-term business partnerships.
  • Expanded client base by diligently prospecting new leads and effectively presenting product offerings.
  • Leveraged CRM software to efficiently track leads, manage contacts, and monitor progress toward goals.

Associate Media Planner

OMD
01.2022 - 01.2023
  • Input and tracked media buys and billed the clients,
  • Reviewed and wrote creative assets and contract documents
  • Worked cross-functionally with account teams to ensure seamless execution of integrated campaigns across multiple channels.
  • Established and maintained rapport with vendors, investment teams and clients.
  • Troubleshot issues that arose with media campaigns, scheduled meetings with clients, resolved client issues and answered questions
  • Managed budgets and timelines efficiently, ensuring timely delivery of all campaigns.
  • Negotiated favorable rates with media vendors, maximizing client investments and ROI.
  • Boosted client satisfaction by developing and executing comprehensive integrated media plans.
  • Optimized media mix for enhanced campaign performance with strategic planning and analysis.

Marketing Associate

Lucid Motors
10.2021 - 12.2021
  • Optimized customer engagement through tailored email marketing strategies.
  • Generated leads and gathered information for building customer profiles-capturing personal and contact information. Also managed scheduling of viewings for vehicles, and executed 'point-of-sale'


Team Leader

Commencement Flowers
12.2016 - 04.2021
  • Supervised team members, traveling in groups, driving transport vehicles and products to specific locations, usually within a 12-hour radius, set up displays, managed individual stations and kiosks, managed sales and marketing, earned bonuses for exceeding sales projections, provided ongoing training and development in management, business skills, marketing, and sales, promoted to Team Leader in 2017

Education

B.S - Public Relations and Advertising

DePaul University
Chicago, Illinois
01.2021

Skills

  • Account Development
  • Strategy Development
  • Media Planning
  • Sales Expertise
  • Client Relations
  • Problem-solving
  • Budget management
  • Resilience under pressure

Timeline

Sales agent

One Digital
08.2023 - Current

Associate Media Planner

OMD
01.2022 - 01.2023

Marketing Associate

Lucid Motors
10.2021 - 12.2021

Team Leader

Commencement Flowers
12.2016 - 04.2021

B.S - Public Relations and Advertising

DePaul University

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Taylor Gibson