Taylor Gilsenan (Ziman)
Mahwah,NJ
Summary
Results-oriented marketing professional with over 6 years of experience in product, brand, portfolio, and event marketing. Specializes in developing targeted campaigns and managing conference marketing initiatives that enhance brand presence. Focused on delivering impactful programs that drive results through strategic execution.
Overview
7
7
years of professional experience
Work History
Associate Director, Marketing
HMP GLOBAL
East Windsor, NJ
01.2025 - Current
- Developed comprehensive portfolio-level marketing strategies for national healthcare education brands, including the Psych Congress portfolio and Evolution of Psychotherapy.
- Executed multi-channel demand generation campaigns across email, paid media, social, and print, driving audience engagement.
- Managed end-to-end funnel strategy, translating audience research into persona-driven campaigns.
- Oversaw portfolios exceeding $1M in annual revenue, consistently surpassing revenue and registration targets.
- Led go-to-market strategies and product launches, including Psych Congress PA Institute and Evolution Plus.
- Directed lifecycle marketing and personalization strategies leveraging behavioral data in HubSpot and BlueConic to enhance customer experience.
- Established marketing analytics and reporting infrastructure, enabling data-driven performance insights.
- Collaborated with cross-functional teams and mentored interns to enhance team development.
Senior Marketing Manager
HMP GLOBAL
East Windsor, NJ
01.2024 - 01.2025
- Directed onsite and experiential marketing for live events, enhancing attendee engagement through activations and networking experiences.
- Executed campaign strategies for national live and virtual events, driving audience acquisition and improving retention rates.
- Implemented optimization frameworks across creative elements to improve ROI and conversion rates.
- Collaborated with editorial, medical, education, and video teams to develop integrated content-driven funnel journeys.
Marketing Manager
HMP GLOBAL
East Windsor, NJ
02.2022 - 01.2024
- Developed marketing plans that enhanced paid attendance and revenue for event portfolio.
- Created compelling marketing copy for diverse healthcare segments across multiple channels, driving engagement.
- Managed execution of marketing communications tactics ensuring alignment with event branding and key messaging.
- Analyzed and reported on marketing campaign performance, providing updates to senior management regularly.
- Oversaw budgets and tracked project costs throughout campaigns, maintaining proactive communication on expenditures.
- Identified and nurtured strategic partnerships and media relationships, bolstering marketing initiatives.
- Collaborated with internal teams to build effective mailing lists for various promotions.
- Assisted with media outreach, drafted press releases, and managed distribution effectively.
Marketing Communications Specialist
PDI, Inc.
Woodcliff Lake, USA
07.2019 - 02.2022
- Led strategic media planning initiatives across diverse healthcare brands.
- Developed comprehensive media plans optimizing resource allocation.
- Managed artwork production for media placements, timelines, and placements for annual media planning, enhancing brand visibility across multiple brands.
- Executed trade shows, increasing brand presence and engagement within target markets.
- Coordinated logistics for virtual and in-person trade shows, ensuring seamless execution of events.
- Supported national healthcare brands through distributor marketing and trade shows execution.
- Facilitated internal and external communications, supporting PR initiatives and enhancing stakeholder awareness.
- Created internal newsletters to enhance communication within the organization.
Education
Bachelor of Science - Business Administration, Marketing; Minor: Advertising
Marist University
Poughkeepsie, NY05.2019
Skills
- Demand generation and lifecycle marketing
- Campaign management
- Data analysis
- Event marketing execution
- Performance reporting
- Creative thinking
- Critical thinking
- Go-to-market strategy
- Paid media management
- Microsoft Office proficiency
- Excel expertise
- HubSpot and BlueConic proficiency
- Audience segmentation
- Email marketing strategies
- Social media management
- Revenue analysis and pacing
- Marketing analytics and reporting
- Product launches and program management
- Content strategy development
- SEO and SEM fundamentals
Accomplishments
Featured in HMP Global & PDI Employee Spotlights
References
References available upon request.
Timeline
Associate Director, Marketing
HMP GLOBAL
01.2025 - Current
Senior Marketing Manager
HMP GLOBAL
01.2024 - 01.2025
Marketing Manager
HMP GLOBAL
02.2022 - 01.2024
Marketing Communications Specialist
PDI, Inc.
07.2019 - 02.2022
Bachelor of Science - Business Administration, Marketing; Minor: Advertising
Marist University