Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

TAYLOR GRANTHAM

St. Cloud,FL

Summary

Marketing Project Manager with extensive experience at Tinubu, specializing in lead generation and brand visibility. Proficient in data analytics and project management, driving marketing campaigns that significantly enhance customer engagement and optimize ROI. Strong collaborator with cross-functional teams to achieve strategic objectives and deliver measurable results.

Overview

5
5
years of professional experience

Work History

Marketing Project Manager

TINUBU
12.2023 - Current
  • Executed high-impact event marketing programs aligned with sales priorities.
  • Established goals and metrics focused on lead generation and sales impact.
  • Developed event marketing strategies to enhance brand visibility.
  • Monitored event performance, analyzed results, and recommended optimizations.
  • Coordinated cross-functional teams to achieve project goals within budget constraints.
  • Organized seminars, conferences, and trade shows to promote products or services.
  • Evaluated third-party event opportunities and built vendor relationships.
  • Collaborated with sales teams to identify target markets for new products.

Interim Head of Marketing

ENKLU
02.2023 - 09.2023
  • Oversaw operations across all Verse locations, ensuring compliance with daily activities.
  • Collaborated with executive team to define and implement company vision and goals.
  • Established communication channels with stakeholders to enhance customer service and efficiency.
  • Developed standard operating procedures (SOPs) to ensure consistency across locations.
  • Monitored key performance indicators (KPIs) and implemented growth strategies.
  • Created and executed marketing strategy for Verse locations, aligning with company objectives.
  • Utilized data analytics to assess campaign effectiveness and optimize marketing ROI.
  • Directed digital marketing campaigns across email, social media, and websites.

Field Marketing Manager

D2L
05.2022 - 11.2022
  • Executed and managed field marketing events, campaigns, and programs to enhance audience engagement.
  • Optimized prospect journey at every stage, driving impactful results through effective tactics.
  • Planned logistics, contract management, marketing materials ordering, booth builds, and event briefings.
  • Collaborated with segment marketing team on strategic campaigns aligned with demand generation objectives.
  • Communicated field marketing strategy, results, and effects of demand generation initiatives.
  • Developed targeted events and programs to support account-based marketing efforts and increase brand awareness.
  • Aligned campaign strategies with sales and product development to refine messaging and boost conversion rates.
  • Leveraged Salesforce for campaign metrics analysis, delivering data-driven recommendations.

Marketing Specialist

MERITAGE HOMES
10.2021 - 05.2022
  • Developed and executed all marketing collateral and campaign materials, ensuring brand standard adherence.
  • Prepared and presented marketing updates to sales teams and divisional leaders.
  • Conducted ongoing website audits; ensured accuracy and relevance of content.
  • Provided strategic recommendations for marketing positioning and content enhancements.
  • Led planning and execution of sales team meetings and divisional events.
  • Coordinated new community opening process, including planning, execution, and follow-up.
  • Directed marketing activities for new communities, encompassing site visits and vendor coordination.
  • Oversaw model photography, signage orders, and social media campaigns.

Marketing & Event Specialist

DIAMONDBACK AMERICA
05.2020 - 10.2021
  • Cultivated and maintained brand representation with clients, public, and industry stakeholders.
  • Managed event planning and execution for eight companies, developing schedules and procurement strategies.
  • Oversaw daily scheduling, communication, budgets, projects, and marketing materials for events.
  • Collaborated with departments to develop effective marketing strategies that enhance profitability and growth.
  • Coordinated event requirements with executive management and marketing teams for optimal resource allocation.
  • Directed community fundraising efforts to promote events benefiting philanthropic causes.
  • Served as liaison for exhibitions, workplace events, donation initiatives, and interdepartmental projects.
  • Managed product placement requests for branding elements and social media platforms from various stakeholders.

Social Media Coordinator

AD LEAF MARKETING FIRM
02.2020 - 07.2020
  • Designed and produced websites, graphics, logos, social media content, and email templates.
  • Translated product positioning and marketing strategies into impactful design solutions.
  • Collaborated with team members and clients to develop cohesive marketing campaigns.
  • Analyzed user engagement and traffic using Google Analytics and social media metrics.
  • Executed targeted strategies for paid advertisements across various social media platforms.

Education

Bachelor of Science - Organizational Management

Eastern Florida State College
12-2019

Skills

  • Marketing campaigns and strategy
  • Customer relationship management
  • Data analytics
  • Project management
  • Content marketing
  • Brand management and development
  • Event marketing and planning
  • Vendor management
  • Lead generation
  • Marketing program management

References

References available upon request.

Timeline

Marketing Project Manager

TINUBU
12.2023 - Current

Interim Head of Marketing

ENKLU
02.2023 - 09.2023

Field Marketing Manager

D2L
05.2022 - 11.2022

Marketing Specialist

MERITAGE HOMES
10.2021 - 05.2022

Marketing & Event Specialist

DIAMONDBACK AMERICA
05.2020 - 10.2021

Social Media Coordinator

AD LEAF MARKETING FIRM
02.2020 - 07.2020

Bachelor of Science - Organizational Management

Eastern Florida State College

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